We’re in an exciting growth phase following our Series B funding and are expanding our team.
Our hybrid working culture includes three office days per week (Monday, Wednesday, and Friday) at our Berlin headquarters. Looking ahead, we’re also growing London as our second location, with a new office planned for 2025.
A little about us
Revolutionizing design tools: Kittl is transforming how creators work with an intuitive platform that stands as a modern, competitive alternative to outdated traditional design tools
Rapid growth: Achieved millions of users within just two years of launch
Diverse team: 120+ team members representing 25+ different countries
Product-led approach: Product managers, engineers, and designers are at the core of Kittl’s innovation
Strong funding: Raised over $50M from world-renowned investors who have also backed companies like Slack, Dropbox, and Figma
Learn more: www.kittl.com/career
Your Role at Kittl
As the Performance Marketing Manager at Kittl, you will drive our paid acquisition efforts and work across multiple channels, including Google, Meta (Facebook/Instagram), YouTube, and more. Your role is to ensure a healthy CPA across all performance marketing activities while testing new ideas and scaling budgets.
You will collaborate with multiple teams to execute paid campaigns, optimize ad spend, and help drive measurable results in customer acquisition. Your expertise in campaign optimization and scaling paid efforts globally will be critical to Kittl’s mission to become the leading collaborative graphic design software for professionals.
What You’ll Do
Campaign management: Lead and manage performance marketing campaigns across Meta, Google Search, YouTube, and other relevant platforms to drive user acquisition and revenue growth
Strategy development: Develop and execute strategies for paid media, including search, social, and display advertising, with clear performance objectives
Performance optimization: Optimize campaign performance through ongoing testing (A/B and multivariate) and data analysis, using key metrics such as CPA, CTR, and conversion rates
Data analysis: Track and analyze data to identify trends, insights, and opportunities for performance improvement across all marketing channels
Creative collaboration: Collaborate with creative teams to develop compelling ad copy, video creatives, and landing pages tailored to each platform’s audience
Budget management: Manage budgets efficiently, ensuring optimal allocation across platforms and campaigns to maximize ROI
Market awareness: Stay ahead of industry trends and platform updates to ensure Kittl is utilizing the most effective strategies in the paid media landscape
What you’ll need
Experience: Over 3 years of experience in performance marketing, with a proven track record of achieving results through Google, Meta, and YouTube ads
Analytical skills: Strong quantitative and analytical background, either academically or professionally
Digital marketing tools: Proficient in digital marketing tools such as Google Ads, Facebook Ads Manager, and Google Analytics, with experience in scaling campaigns
A/B testing & optimization: Experienced in using A/B testing frameworks and optimizing campaigns for key performance metrics, including CPA, CPC, CTR, and ROAS
Targeting & segmentation: Solid understanding of audience segmentation, remarketing, and personalized targeting
Communication & collaboration: Excellent communication and collaboration skills, able to work effectively across teams such as creative, product, and acquisition
Interview process
Recruiter interview (30 min)
Hiring manager interview with Product Marketing Manager (30 min)
Take-home assignment
Technical presentation & interview with Product Marketing Manager (60 min)
Leadership & culture interview with Growth Lead & Head of Marketing (60 min)
Bar raiser interview with Chief of Staff, right hand to CEO (30 min)
🌈 At Kittl, we embrace diversity and value every team member's unique background, identity, and experience. We're all about respect, honesty, and inclusivity. Together, we create a safe and supportive work environment where everyone thrives. Join us on this exciting journey of making our company and product even better!
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