Clinical Marketing Lead (US)

The Clinical Marketing Lead at Corti plays a crucial role in developing and executing marketing strategies that engage healthcare decision-makers. This involves collaborating with sales and clinical teams to create tailored campaigns, establishing relationships with CMOs and CIOs, and adapting global messages to meet local needs.

Candidates should ideally have over five years of experience in clinical or healthcare marketing, a solid understanding of EHR and HIS markets, and exemplary communication skills. Familiarity with the U.S. healthcare landscape is essential for effectively engaging with key stakeholders.

Corti’s AI listens in on patient dialogues, taking notes, summarizing interactions, and providing essential prompts. This innovative tool enhances communication, ensuring vital information is not missed, thus allowing healthcare providers to focus more on patient care.

The key responsibilities include developing targeted marketing strategies, collaborating with various teams, engaging with influential decision-makers in healthcare, and analyzing campaign performance to refine marketing initiatives.

Success is measured through the successful launch of clinical marketing campaigns, increased brand recognition, and achieving KPIs related to lead generation and engagement rates within healthcare organizations.

Corti stands out with its advanced AI technology that assists healthcare providers by improving patient interactions and streamlining documentation, ultimately enhancing the quality of care delivered.

To apply for the Clinical Marketing Lead position at Corti, you can submit your application through the company’s career page, ensuring you highlight your relevant experience and your passion for improving healthcare communication.

When preparing for this question, it's beneficial to outline specific strategies you would develop, such as targeted campaigns for key stakeholders, collaboration tactics with sales teams, and how you would tailor marketing messages to fit regional regulations.

Detail how you would research and understand the needs and challenges faced by CMOs, preparing personalized outreach strategies and emphasizing how Corti's AI can relieve specific pain points they encounter.

Discuss specific campaigns you have led, focusing on your ability to analyze market data, implement strategies that resulted in increased engagement, and adapt messaging for specific healthcare audiences.

Talk about your methods for staying informed, such as subscribing to industry publications, attending relevant conferences, or participating in professional networks, demonstrating your proactive approach to learning.

Explain your methodology for setting KPIs, using analytics tools to track performance, and collecting insights to improve future campaigns, illustrating your focus on data-driven decision-making.

Present a scenario where you navigated a complex relationship, focusing on your communication skills and ability to find common ground, which ultimately led to a productive collaboration.

Discuss how you research regional regulations and cultural nuances, ensuring that messaging is compliant and resonates with target audiences while maintaining the core brand identity.

Mention specific tools you have utilized, such as Google Analytics, CRM systems, or other analytics platforms, and explain how they have helped you enhance campaign effectiveness.

Share personal experiences or values that motivate you to improve healthcare communication, focusing on your passion for making a positive impact on patient care through innovative marketing strategies.

Highlight the importance of clear communication and shared goals, discussing how you would facilitate regular meetings and encourage collaborative planning to align strategies across departments.