Content Strategy Manager

To become a Content Strategy Manager at Terra, you should possess at least 7 years of experience. This should ideally be in a creative or digital marketing agency environment, where you would have led client projects and crafted effective content strategies. Exceptional writing and editing skills are crucial, along with a solid understanding of SEO and UX writing principles. Familiarity with the health and finance sectors and a collaborative mindset are also factors that will help you thrive in this role.

Working at Terra means joining a dynamic and close-knit team that values collaboration, creativity, and mutual respect. As a Content Strategy Manager, you'll be part of an environment that encourages innovative thinking and professional development while ensuring that everyone’s contributions are recognized. Plus, you'll enjoy benefits like unlimited paid time off and a wellness stipend that reflect our commitment to your well-being.

As a Content Strategy Manager at Terra, you'll develop and execute content strategies tailored to client needs, especially in the health and finance sectors. You’ll manage relationships with clients, lead discovery meetings to understand their objectives, and ensure all content aligns with marketing goals. You’ll also oversee internal and freelance writers, conduct in-depth research, and optimize content for measurable outcomes.

Yes, the Content Strategy Manager position at Terra is fully remote, allowing you to work from the comfort of your home while collaborating with a talented team. We believe in flexibility and the autonomy it provides to our employees while still delivering exceptional results for our clients.

Absolutely! At Terra, we are committed to the professional growth of our employees. As a Content Strategy Manager, you would have the opportunity to act as a mentor for junior team members, enhancing not only their skills but your leadership abilities as well. Additionally, we provide resources for continuous learning and development within our creative field.

In your role as a Content Strategy Manager at Terra, you'll work on a variety of projects that involve developing and executing tailored content strategies for clients in the global health and finance sectors. From digital campaigns to long-form reports, you'll be at the heart of creative solutions that not only address our clients' challenges but also help push their marketing strategies forward.

Terra understands the importance of work-life balance and provides numerous perks, including unlimited paid time off and mental wellness days. We foster an environment where employees are encouraged to prioritize their well-being, ensuring you can recharge while still delivering excellent results in your role as a Content Strategy Manager.

During your interview, outline how you begin by conducting client discovery meetings to gather insights on their goals and audience. Mention the importance of collaborating with cross-functional teams, and how you streamline the process to ensure all deliverables meet client expectations and align with marketing objectives.

Share metrics such as engagement rates, conversion rates, and SEO performance that you regularly monitor. Discuss how you use this data to optimize future content strategies, providing clients with reflective performance analysis that showcases the effectiveness of your initiatives.

Provide an example that demonstrates your organizational skills. Talk about prioritizing tasks, using project management tools, and collaborating with team members to manage a high-volume workload while maintaining quality standards across projects.

Explain how SEO is crucial for driving organic traffic and enhancing the visibility of content. Discuss your familiarity with current SEO best practices and how you incorporate them into your strategies to ensure clients meet their digital marketing goals.

Prepare to discuss a specific campaign where your strategic approach led to measurable results. Detail the objectives, your strategy, and how you involved the team and clients to bring the vision to life, ultimately leading to successful engagement or conversions.

Emphasize the importance of providing constructive feedback and being detail-oriented. Explain your process for refining content to ensure it aligns with brand voice and marketing goals while maintaining clarity and impact.

Discuss your approach to clear and consistent communication, setting realistic expectations, and regularly checking in with clients to assess their needs and adapt strategies. Building trust through transparency is key to successful long-term relationships.

Talk about your commitment to continuous learning through industry webinars, podcasts, articles, and networking with other professionals. Mention any relevant sources you follow to keep informed about changes in digital marketing and content strategy.

Reflect on potential challenges including regulatory issues, the need for accuracy and data integrity, and the importance of accessibility in content. Discuss how you would navigate these challenges through thorough research and adherence to industry guidelines.

Illustrate your experience fostering an open environment where team members feel encouraged to share ideas. Discuss any techniques, such as brainstorming sessions or collaborative tool usage, that you employ to stimulate creativity and innovation in content creation.