Business Development Representative (Hybrid) (Position located in New York)

The Business Development Representative at KnowBe4 plays a crucial role by reaching out to potential customers through phone and email, gauging their interest in KnowBe4’s security awareness and training products, and qualifying them as leads. This position requires collaborating with Territory/Account Executives to pass on the leads that show genuine interest, ultimately helping to grow our customer base and make a positive impact in the IT security field.

To apply for the Business Development Representative position at KnowBe4, candidates should ideally have familiarity with IT security concepts, experience with Gmail, Google Docs, and MS Office. Although CRM or sales tool experience is a plus, excellent verbal and written communication skills, good computer skills, and the ability to follow up with prospects persistently are essential attributes for success in this role.

At KnowBe4, the work culture is inclusive, engaging, and designed to foster professional growth. Business Development Representatives enjoy a welcoming environment that promotes radical transparency and extreme ownership. Fun team-building activities, such as trivia competitions and office outings, are part of our essence, making it a great place to develop your career while building meaningful relationships with coworkers.

KnowBe4 offers a comprehensive benefits package for Business Development Representatives, which includes company-wide bonuses based on achieving sales targets, employee referral bonuses, tuition reimbursement, and adoption assistance. The relaxed dress code adds to the modern, high-tech work environment where employees can feel comfortable and engaged while working toward a common goal.

Persistence is key to succeeding as a Business Development Representative at KnowBe4. The role often involves multiple follow-ups to effectively engage with prospects. Sounding genuinely interested in potential clients is important, as it helps in building relationships and ultimately converting leads into customers, which contributes significantly to the company's overall sales success.

When approaching cold calling as a Business Development Representative, I focus on being positive and prepared. I research prospects beforehand to tailor my pitch, listen actively to their concerns, and gauge interest effectively. I believe being friendly and persistent is crucial, and I always strive to offer value in every conversation.

Certainly! In my previous role, I’d ask open-ended questions to gauge interest and uncover specific needs. For instance, I once spoke with a prospect who was concerned about phishing threats. By discussing their challenges and matching them with our solutions, I was able to qualify them effectively and pass the lead to my Account Executive, leading to a successful sale.

I utilize a mix of CRM tools and personal tracking systems to stay organized. I prioritize my leads based on their engagement levels and follow-up timelines. Daily checklists and reminders ensure I reach out to qualified leads promptly while keeping meticulous notes about each interaction to personalize future touchpoints.

Handling objections during a sales call involves staying calm and listening to the prospect’s concerns. I acknowledge their viewpoint, ask clarifying questions to understand their objections in depth, and then provide tailored responses that highlight how our solutions can specifically address their needs. The objective is to turn their concerns into reasons to consider our product.

What motivates me in a sales position like the one at KnowBe4 is the opportunity to make an impact by educating organizations about cybersecurity. I love building relationships and helping businesses protect their assets through our innovative platform. Additionally, working in a vibrant environment where achievements are recognized fosters my drive to succeed.

In a previous role, I reached out to a prospect who initially declined our services. Instead of giving up, I scheduled a follow-up for a few weeks later. During that call, I provided valuable resources related to their business challenges. This approach piqued their interest, and I was able to convert that initial no into a positive relationship and eventual sale.

To keep updated on industry trends, I subscribe to relevant newsletters and follow key thought leaders on social media. Additionally, I participate in webinars and attend industry conferences whenever possible. This continuous learning approach allows me to bring the latest insights to my conversations with prospects and position our products effectively.

Teamwork is critical in a sales environment, especially in a role like Business Development Representative at KnowBe4. Collaborating with Account Executives enhances lead qualification, leveraging each other's strengths and knowledge ensures we convert leads efficiently. A united team fosters shared success, motivating everyone to meet and exceed targets.

I prioritize leads based on their engagement level and how well they match our target customer profile. I focus on leads who have interacted with us recently or shown interest in specific products and balance this with following up with previous prospects who didn’t convert initially. This helps me maximize my efficiency in achieving targets.

KnowBe4 stands out in the security awareness training space due to its comprehensive approach that combines industry-leading training with simulated phishing attacks. The innovative platform and engaging content, along with our dedication to continuous improvement and a great workplace culture, make us a unique and powerful choice for organizations seeking to enhance their security posture.