Principal UX Designer

A Principal UX Designer at Kochava is responsible for defining the overall design vision for innovative products and mentoring other designers. You'll work across design verticals to implement user research and design systems, analyze customer problems, and craft solutions that meet business goals. Collaboration with Product, Marketing, and Tech teams is key, as you'll streamline experiences to ensure user satisfaction and business efficacy.

To be considered for the Principal UX Designer position at Kochava, candidates should have over 10 years of design experience, demonstrating strong knowledge of User Interface Design, Information Architecture, and Interaction Design. Candidates with a background in lifecycle design projects and experience presenting user experience designs to both customers and executives will excel in this role.

Yes, the Principal UX Designer position at Kochava supports remote work from various approved states across the U.S., including California, Texas, and New Jersey. This flexibility provides an opportunity for designers to contribute to our innovative projects from the comfort of their homes while collaborating with team members nationwide.

Kochava measures the success of UX innovations through a combination of user feedback, performance metrics, and business outcomes. As a Principal UX Designer, you'll be responsible for analyzing key indicators that demonstrate the impact of design changes on user satisfaction and overall business goals, ensuring that our designs not only look good but drive results.

At Kochava, we encourage the use of modern design tools like Figma and Asana for creating and prototyping user experiences. These tools help streamline the design process, facilitate collaboration among team members, and enable effective communication of design ideas, ensuring that the final product meets both user needs and business objectives.

When asked about my design process, I focus on a user-centered approach that begins with research to understand user needs. I initiate brainstorming sessions that lead to sketching and wireframing, followed by high-fidelity prototypes. I iterate based on user feedback and collaborate closely with cross-functional teams to ensure that the design aligns with business goals.

Prioritization involves assessing project deadlines, user impact, and business goals. I use tools like Asana to keep track of tasks and deadlines while communicating with stakeholders to gauge urgency. Balancing time effectively and being flexible with changing priorities is essential for staying on track.

I employ various methods such as interviews, surveys, usability testing, and A/B testing to gather user feedback. I believe in setting clear objectives for each feedback session and analyzing results to inform design decisions, ensuring that end-user input directly influences our projects.

In a previous role, I faced a challenge of streamlining a complex navigation system. By conducting user interviews, I identified pain points and created flowcharts to visualize the user journey. My solution simplified the navigation while fitting business needs, which led to improved user satisfaction.

To create accessible designs, I follow established guidelines such as WCAG. This includes considering color contrast, text readability, and navigational structure. I also conduct usability testing with diverse user groups to ensure that all users can easily interact with our products, irrespective of their abilities.

Collaboration is vital in my design process. Working closely with team members from Product, Tech, and Marketing ensures that I understand the full context of the project. Regular check-ins and feedback sessions help integrate varying perspectives and create a more holistic final product.

I measure effectiveness through user analytics, surveys for qualitative feedback, and KPI assessments post-launch. I typically track metrics such as user engagement, task completion rates, and conversion rates to evaluate how well the design met its objectives.

I am most comfortable using Figma for design and prototyping due to its collaborative features, as well as Asana for project management. Additionally, I have experience with Adobe CC for creating visual elements. My toolset allows me to adapt to various stages of the design process efficiently.

I regularly attend webinars, follow industry leaders on social media, and engage with UX design communities online. Subscribing to newsletters and reading relevant blogs keep me informed about emerging trends, tools, and technologies, which helps me refine my skills continually.

In a previous project, I had to advocate for a redesign of our application interface. I backed my proposal with user research data illustrating pain points and showed how the redesign would enhance user engagement. Presenting to stakeholders helped secure buy-in for the new direction, demonstrating the importance of evidence-based design advocacy.