Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy, and consent to receive emails from Rise
Jobs / Job page
Marketing Manager - Springfield , OH image - Rise Careers
Job details

Marketing Manager - Springfield , OH

Company Description

At Konecranes, we believe that great customer experience is built on the people behind the Konecranes name. Everything we do, we do with passion and drive. We believe diversity drives business success and is the foundation for our growth. We welcome different backgrounds and skills that enrich our community and we promote a place where we can ALL be ourselves. This is what makes Konecranes a unique place to work.

Job Description

PRINCIPAL RESPONSIBILITIES:

1. Develop, implement, and maintain a communication content strategy and calendar to communicate with R&M and Demag key stakeholders, end users, and distributors.

2. Maximize usage of business analytic data, interviews, and surveys to make our distributors more successful in pulling business toward R&M.

3. Actively develop and review meaningful content that speaks to our distributor partners and provides them with relevant, tangible reasons to specify R&M and Demag’s products and a consistent brand voice. Coordinate with internal product and technical experts to validate accuracy.

4. Direct and develop creative and graphic pieces for R&M and Demag

5. Manage creative and content projects with our outside vendors.

6. Review existing websites, configurators, and ecommerce platforms for CX and advocate for improvements.

7. Develop presentations, content, and graphics for distributor conference and tradeshow events.

8. Other duties as assigned by supervisor.

Qualifications

QUALIFICATIONS:

1. Demonstrated leadership skills

2. Strong and creative communication skills

3. Resiliency and ability to adapt quickly

4. Ability to participate within a multi-disciplinary team as well as acting autonomously

5. Strong strategic skills, with an emphasis on measuring returns on investment and sales impacts

EDUCATION: Bachelor’s degree in Communications, Engineering, Marketing, or equivalent required.

EXPERIENCE: A minimum of 2 to 3 years of experience in content development or creative work. Must have well-developed PC skills and excellent verbal and written communication skills and a strong knowledge of Adobe Creative Suite. Previous experience with SAP, Act-On, Google Analytics, Excel, Drupal, and CRM systems is a plus. Must be able to coordinate multiple projects simultaneously while advancing progress on all.

TRAVEL: Must be able to travel domestically and internationally, primarily in the US and Canada -- up to 15%.

Additional Information

What we offer:

Benefits: Medical Plan, Dental, Vision, 401k plan with a match from day one, profit sharing, identity theft protection, accident insurance, travel insurance and so much more!

Vacation: 2 weeks of vacation per year (pro-rated for the first year depending on start date). 5-12 years of service, 3 weeks. 13+ years of service, 4 weeks.

Sick Leave: 5 days of Sick Leave per year. Pro-rated the first year after 90 days of service

Holidays: 10 paid holidays per year

ADDITIONAL DETAILS:

We are committed to helping you reach your professional, personal and financial goals. We offer competitive compensation that aligns with our business strategies and comprehensive benefits to help you live your healthiest. We are committed to building an inclusive and diverse culture that engages the different backgrounds and experiences of our employees, which spurs innovation, generates creative solutions and enhances our customer relations.

 

Konecranes moves what matters. Konecranes is a global leader in material handling solutions, serving a broad range of customers across multiple industries. We consistently set the industry benchmark, from everyday improvements to the breakthroughs at moments that matter most, because we know we can always find a safer, more productive and sustainable way. That's why, with 16 000+ professionals in over 50 countries, we are trusted every day to lift, handle and move what the world needs.

Konecranes is committed to ensuring that all employees and job applicants are treated fairly in an environment which is free from any form of discrimination. We are an Equal Opportunity Employer - Minorities/Women/Protected Veterans/Disabled/Other Protected Category.

Konecranes, Inc. and its affiliates will not accept resumes from external recruiters or agencies without a Service Agreement and Agency Portal submission. Any resumes sent without a Service Agreement and Agency Portal submission with Konecranes, Inc. are void of any fees and free for internal use. Applicable Konecranes data protection obligations are the responsibility of the agency.

Average salary estimate

$70000 / YEARLY (est.)
min
max
$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Manager - Springfield , OH, Konecranes

At Konecranes, we're on the lookout for a dynamic Marketing Manager to join our Springfield, OH team! As part of a global leader in material handling solutions, you'll play a pivotal role in shaping our communication strategies. Your primary focus will be to develop and maintain a content strategy that connects with our key stakeholders, including distributors and end-users of our R&M and Demag products. If you thrive on creativity, you’ll actively create content that resonates with our audience, providing those tangible reasons for them to choose our offerings. Your experience in developing graphic pieces will be essential as you guide creative projects with outside vendors and ensure that our branding shines across all platforms. A keen eye for detail will also help you assess our websites and e-commerce platforms, advocating for essential improvements to enhance customer experience. We believe that your strong communication skills and strategic mindset will be key contributors to our success. This role is not just about marketing; it's about becoming a part of a collaborative team that values inclusivity and innovation, helping us move what matters every day. So, bring your passion and knowledge to Konecranes and make an impact in a friendly and diverse workplace!

Frequently Asked Questions (FAQs) for Marketing Manager - Springfield , OH Role at Konecranes
What are the key responsibilities of a Marketing Manager at Konecranes?

As a Marketing Manager at Konecranes, your main responsibilities include developing and implementing a communication content strategy, enhancing the success of our distributor partnerships, creating meaningful content, managing creative projects, and advocating for better customer experiences across our digital platforms.

Join Rise to see the full answer
What qualifications do I need to become a Marketing Manager at Konecranes?

To qualify for the Marketing Manager position at Konecranes, you should possess a Bachelor’s degree in Communications, Engineering, Marketing, or a related field, along with 2-3 years of experience in content development or creative roles, strong communication skills, and proficiency in tools like Adobe Creative Suite.

Join Rise to see the full answer
Is travel required for the Marketing Manager position at Konecranes?

Yes, the Marketing Manager at Konecranes must be willing to travel domestically and internationally, primarily in the US and Canada, with an expected travel commitment of up to 15%.

Join Rise to see the full answer
What benefits does Konecranes offer to a Marketing Manager?

Konecranes provides a comprehensive benefits package including medical, dental, and vision plans, a 401k plan with a match, two weeks of vacation per year (increasing with tenure), sick leave, and ten paid holidays, ensuring a work-life balance that supports your personal and professional goals.

Join Rise to see the full answer
How does Konecranes support diversity in the workplace for Marketing Managers?

Konecranes is committed to building an inclusive culture that appreciates diverse backgrounds and experiences, spurring innovation and enhancing customer relations. As a Marketing Manager, you'll join a team that values every voice and helps drive our success.

Join Rise to see the full answer
Common Interview Questions for Marketing Manager - Springfield , OH
How do you approach developing a content strategy for a diverse audience?

When developing a content strategy for a diverse audience, it's essential to assess the needs of each group, crafting tailored messages that resonate. Utilize analytics and feedback to inform your strategy, and ensure you have a consistent voice that brings everyone together under your brand's message.

Join Rise to see the full answer
Can you provide an example of a successful marketing campaign you managed?

In answering this, focus on a specific campaign where you played a key role. Outline your objectives, strategies employed, the creative process, and the measurable results. Highlight any collaboration with other teams and how you adapted your approach based on feedback or analytics.

Join Rise to see the full answer
What tools do you find most effective for measuring marketing success?

I find tools like Google Analytics and CRM systems invaluable for measuring marketing success. They provide data on user engagement, conversion rates, and overall campaign performance, which helps in refining strategies and demonstrating ROI.

Join Rise to see the full answer
How do you ensure that all communication materials align with brand voice?

To align communication materials with brand voice, I establish clear guidelines that define our tone and messaging. Regular collaboration with the design and content teams helps ensure consistency, and I advocate for periodic reviews to maintain alignment across all channels.

Join Rise to see the full answer
How do you handle tight deadlines and multiple projects?

I prioritize by assessing project urgency and importance, and then break tasks into manageable goals. Effective time management and communication with my team about workload helps me ensure that all projects progress simultaneously without compromising quality.

Join Rise to see the full answer
What experience do you have with Adobe Creative Suite?

I am proficient in Adobe Creative Suite, having used it extensively for creating graphics and marketing materials. I believe this software is critical for crafting visually appealing content that captures the audience's attention and aligns with our brand.

Join Rise to see the full answer
How do you stay updated on the latest marketing trends?

I regularly attend industry webinars, follow influential marketing blogs, and engage with professional networks to stay informed on the latest trends. Continuous learning helps me adapt and implement fresh ideas that keep our strategies effective.

Join Rise to see the full answer
What strategies would you implement to boost distributor engagement?

To boost distributor engagement, I would develop targeted content that addresses their specific needs and challenges, provide training sessions, and create a community platform for sharing best practices, fostering collaboration and a sense of belonging.

Join Rise to see the full answer
Describe a time when you had to advocate for a marketing change.

I once had to advocate for an overhaul of our website UX based on user feedback. I presented data-backed insights and engaged stakeholders in discussions about the benefits of a more intuitive design, ultimately gaining buy-in for the project.

Join Rise to see the full answer
What role does data play in your marketing decisions?

Data plays a crucial role in shaping my marketing decisions. I rely on analytics to understand customer behaviors, assess campaign performance, and adjust strategies accordingly, ensuring that our marketing efforts are both effective and aligned with our goals.

Join Rise to see the full answer
Similar Jobs
Photo of the Rise User
Posted 6 days ago

As a Regional Sales Manager at Konecranes, you'll lead business development efforts while working remotely in the Southeast US.

Photo of the Rise User

Become an integral part of Konecranes as an Inside Sales Representative, where your sales expertise will contribute to shaping exceptional customer experiences in material handling solutions.

Photo of the Rise User
Posted 9 days ago
Customer-Centric
Rapid Growth
Diversity of Opinions
Reward & Recognition
Friends Outside of Work
Inclusive & Diverse
Empathetic
Feedback Forward
Work/Life Harmony
Casual Dress Code
Startup Mindset
Collaboration over Competition
Fast-Paced
Growth & Learning
Open Door Policy
Rise from Within
Maternity Leave
Paternity Leave
Flex-Friendly
Family Coverage (Insurance)
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
401K Matching
Paid Holidays
Paid Sick Days
Paid Time-Off

Join Guns.com as a Marketing Coordinator, where you'll use your creativity and expertise to elevate our email marketing efforts in a dynamic startup environment.

Photo of the Rise User
Snap Hybrid Los Angeles, CA
Posted 13 days ago

Elevate your career as a Creative Strategy Lead at Snap Inc, where innovative communication meets technology.

Photo of the Rise User
Posted 10 days ago
Customer-Centric
Rapid Growth
Diversity of Opinions
Reward & Recognition
Friends Outside of Work
Inclusive & Diverse
Empathetic
Feedback Forward
Work/Life Harmony
Casual Dress Code
Startup Mindset
Collaboration over Competition
Fast-Paced
Growth & Learning
Open Door Policy
Rise from Within
Maternity Leave
Paternity Leave
Flex-Friendly
Family Coverage (Insurance)
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
401K Matching
Paid Holidays
Paid Sick Days
Paid Time-Off

As a Marketing & Video Content Specialist, you will play a pivotal role in crafting engaging video content and executing social media strategies for Maggie Sun Real Estate.

Photo of the Rise User
Posted 13 days ago

Join BENlabs as an Influencer Account Coordinator and immerse yourself in the dynamic world of influencer marketing.

Photo of the Rise User

As a Market Access Manager at Sanofi, you will play a pivotal role in ensuring patient access to groundbreaking medicines through effective pricing and market access strategies.

Photo of the Rise User
Partiful Hybrid No location specified
Posted yesterday
401K Matching
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Unlimited Vacation
Social Gatherings

Join Partiful as a Go-To-Market Manager and lead the charge in expanding our community-driven event planning app in Austin.

PLUS Communications Remote No location specified
Posted 10 days ago

Join PLUS Communications as an Associate to contribute to impactful digital strategies in advocacy campaigns.

Footprint Hybrid No location specified
Posted 12 days ago

Join Footprint as a Director of Communications, a strategic leadership role influencing the company’s communication across internal and external channels.

Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)

Together we are shaping the next generation of material handling for a smarter, safer world.

152 jobs
MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 15, 2024

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!
LATEST ACTIVITY
Photo of the Rise User
23 people applied to Social Media Manager at Substack
Photo of the Rise User
Someone from OH, Westerville just viewed Summer Internship - Public Health Data Science at Cotiviti
V
Someone from OH, Cincinnati just viewed Part-Time Executive/Personal Assistant at VirtuHire
Photo of the Rise User
Someone from OH, Chillicothe just viewed Area Manager at The Hemp Co by Curaleaf at Curaleaf
Photo of the Rise User
6 people applied to VP Marketing at Fingerprint
Photo of the Rise User
Someone from OH, Cincinnati just viewed VP, B2B/Integrated Marketing at TEGNA Inc.
Photo of the Rise User
Someone from OH, Cincinnati just viewed Director, Marketing and GTM Strategy at Aspen Dental
Photo of the Rise User
Someone from OH, Cincinnati just viewed Senior Vice President, JLLIPT Marketing at JLL
Photo of the Rise User
Someone from OH, Cincinnati just viewed Vice President of Marketing at Forum Health
Photo of the Rise User
Someone from OH, Cincinnati just viewed Vice President of Marketing at Beacon
Photo of the Rise User
Someone from OH, Cincinnati just viewed Director of Growth Marketing at Sundays for Dogs
P
Someone from OH, Cincinnati just viewed Vice President of Marketing at ProCaps Labs
Photo of the Rise User
Someone from OH, Cincinnati just viewed Vice President, Marketing at Inmagine
Photo of the Rise User
Someone from OH, Cincinnati just viewed VP of Marketing at IDIQ
Photo of the Rise User
Someone from OH, Cincinnati just viewed VP of Marketing at Vultron
Photo of the Rise User
Someone from OH, Cincinnati just viewed Marketing Manager (Remote - US) at Jobgether
F
Someone from OH, Cincinnati just viewed Head of Marketing at FoodHealth Company
Photo of the Rise User
Someone from OH, Cincinnati just viewed VP, Paid Marketing (Remote - US) at Jobgether
Photo of the Rise User
Someone from OH, Cincinnati just viewed Hospital Marketing at Datadog
Photo of the Rise User
Someone from OH, Cincinnati just viewed Vice President, Institutional Marketing at Tutor.com
Photo of the Rise User
Someone from OH, Cincinnati just viewed Director, Marketing Campaign Management at Humana