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Manager, Key Account Marketing-Financial Services - job 1 of 2

Requisition Number: 117347 - 19Description:Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.KPMG is currently seeking a Manager, Key Account Marketing-Financial Services to join our Growth and Strategy organization.Responsibilities:• Develop marketing plans that prioritize account goals and drive client demand, focused on tailored and measurable account-based marketing and client experience initiatives (client events, collateral, share forums, digital and social programs)• Create and execute strategic relationship development programs that align to the client journey by activating and deploying relevant industry and functional marketing campaigns to clients and targets• Manage contacts, client activity and data integrity which includes campaign management, follow up activities, and tracking and reporting• Apply an understanding of the firm brand, solutions, corporate assets, industry trends and data driven insights to drive demonstrable growth for each assigned account• Share and enable account-based marketing and strategic account management best practices across the account team, global, national, and industry networks• Carry out ad hoc marketing duties as neededQualifications:• Minimum five years of recent marketing, account management or relevant experience, preferably in a professional services environment• Bachelor's degree from an accredited college or university• Background in a CRM Salesforce preferred• Experience with strategic account management and account-based marketing strategy on large global or complex accounts, preferably financial services accounts• Understanding of Salesforce including campaigns, leads/contacts, accounts/clients, activities, and reporting• Demonstrated experience using Trailheads, Dashboards, Analytics Studio, and Opportunities is a plus; experience leveraging CVENT, Introhive, BoardEx also a plusKPMG complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, the firm is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year. Additionally, each year the firm publishes a calendar of holidays to be observed during the year and provides two firmwide breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at ' Benefits & How We Work '.Follow this link to obtain salary ranges by city outside of CA:https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=3647_9_24KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them.KPMG does not currently require partners or employees to be fully vaccinated or test negative for COVID-19 in order to go to KPMG offices, client sites or KPMG events, except when mandated by federal, state or local law. In some circumstances, clients also may require proof of vaccination or testing (e.g., to go to the client site).

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What You Should Know About Manager, Key Account Marketing-Financial Services, KPMG US

KPMG is on the lookout for a dynamic Manager, Key Account Marketing-Financial Services to bring their expertise to our Growth and Strategy organization in Hartford, CT. In this exciting role, you'll be at the forefront of crafting marketing strategies that prioritize client needs and drive demand. You'll create tailored marketing plans that resonate with our clients, utilizing innovative approaches like client events, engaging digital programs, and personalized collateral. Relationship building is key, and you’ll have the opportunity to lead initiatives that enhance the client journey while leveraging insights from industry trends. If you thrive in a data-driven environment and enjoy turning analyses into actionable strategies, you’ll fit right in with our collaborative culture. We're all about developing our people and ideas, so bring your passion for innovative marketing and strategic account management to the team. With a focus on understanding our brand and applying best practices across various teams, you will significantly impact growth for our key accounts. Your expertise in CRM platforms like Salesforce will be instrumental in managing client data and tracking campaign performance. Supported by a diverse and inclusive workplace, you'll find KPMG to be a great place to further your career and make a meaningful difference in the financial services sector.

Frequently Asked Questions (FAQs) for Manager, Key Account Marketing-Financial Services Role at KPMG US
What are the main responsibilities of the Manager, Key Account Marketing-Financial Services at KPMG?

As a Manager, Key Account Marketing-Financial Services at KPMG, you will be tasked with developing comprehensive marketing plans that align with client goals and drive demand. Your responsibilities will include creating and executing relationship development programs that enhance the client journey, managing client activity and ensuring data integrity, and leveraging insights to spur growth across key accounts. Furthermore, you’ll be sharing best practices in account-based marketing and strategic account management, enhancing your team's capabilities throughout KPMG.

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What qualifications are required for the Manager, Key Account Marketing-Financial Services position at KPMG?

To be considered for the Manager, Key Account Marketing-Financial Services role at KPMG, candidates should possess a minimum of five years of recent marketing or account management experience in a professional services environment. A Bachelor’s degree from an accredited institution is also required. Additionally, familiarity with CRM systems—specifically Salesforce—and insights into strategic account management will be highly advantageous.

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What skills are essential for success as a Manager, Key Account Marketing-Financial Services at KPMG?

Success as a Manager, Key Account Marketing-Financial Services at KPMG requires a blend of strategic marketing acumen, excellent communication skills, and a strong understanding of data-driven insights. Proficiency in Salesforce and its various elements is crucial, as you'll need to manage campaigns, leads, and client activities effectively. Furthermore, your ability to foster client relationships and implement best practices in account-based marketing will set you apart.

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How does KPMG support the professional development of its Manager, Key Account Marketing-Financial Services?

KPMG places a strong emphasis on employee development and growth. As a Manager, Key Account Marketing-Financial Services, you'll have access to various resources, including training programs and networking opportunities within the global KPMG community. The firm promotes a culture of learning, ensuring that you can continuously enhance your skills and adapt to evolving marketing techniques.

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What benefits can I expect working as the Manager, Key Account Marketing-Financial Services at KPMG?

Working at KPMG as a Manager, Key Account Marketing-Financial Services comes with a competitive benefits package. The firm offers comprehensive medical, dental, and vision plans, as well as life insurance and a 401(k) plan. KPMG also values your personal well-being, providing various mental health support options, generous personal time off, and holiday observance, ensuring a good work-life balance.

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Common Interview Questions for Manager, Key Account Marketing-Financial Services
Can you describe your experience with account-based marketing in financial services?

When answering this question, highlight specific campaigns or strategies you have executed in the context of financial services. Explain how you tailored your marketing efforts to meet the unique needs of your clients, and share measurable outcomes to demonstrate your effectiveness.

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How do you approach developing a marketing plan for a key account?

Discuss your methodology for analyzing client needs, industry trends, and competitive landscapes. Describe how you set priorities based on client goals and how you incorporate various marketing channels and tactics into the plan to ensure comprehensive coverage.

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What strategies do you use to measure the success of marketing initiatives?

Detail the metrics and KPIs you rely upon when assessing the effectiveness of your marketing campaigns. Mention specific tools, such as Salesforce reports or analytics dashboards, and how you use data to inform future marketing decisions.

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What role do relationships play in your marketing efforts?

Emphasize the importance of building strong relationships with clients and stakeholders. Talk about your experiences in fostering these connections and how leveraging these relationships has led to successful marketing initiatives and client satisfaction.

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Can you provide an example of a challenging marketing project you managed?

Share a detailed account of a challenging project, outlining the obstacles faced and the strategies you employed to overcome them. Focus on your problem-solving skills and the outcomes that resulted, emphasizing any collaboration required with teams or clients.

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How do you keep up with industry trends related to financial services?

Discuss your methods for staying informed, such as following industry publications, attending webinars, or participating in professional networking groups. Highlight how this knowledge informs your marketing strategies and helps you provide value to clients.

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What do you think are the key elements of a successful client event?

Identify the components that contribute to a successful client event, such as clear objectives, engaging content, tailored experiences, and follow-up strategies. Discuss your experiences in planning events and how you measured their success.

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How do you ensure collaboration across multiple teams when executing marketing strategies?

Explain your approach to fostering teamwork and communication among different teams. Share examples of how you have facilitated collaboration and ensured everyone is aligned on project goals, leading to the successful execution of marketing strategies.

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What software tools do you find essential in your marketing role?

Mention tools such as Salesforce for CRMs, analytics software for tracking performance, and any marketing automation platforms you have experience with. Explain how these tools enhance your efficiency and effectiveness in managing account-based marketing initiatives.

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Why do you want to work at KPMG in the Manager, Key Account Marketing-Financial Services role?

Reflect on KPMG's values, reputation, and commitment to innovation. Discuss how these align with your professional goals and why you believe KPMG is the right environment for you to leverage your skills and make an impact within the financial services sector.

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KPMG is one of the world’s leading professional services firms and the fastest growing Big Four accounting firm in the United States. With 90 offices and more than 29,000 employees and partners throughout the US, we’re leading the industry in new ...

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Full-time, on-site
DATE POSTED
December 6, 2024

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