Job details

Senior Associate, Ad Operations

HERE'S WHAT YOU'LL BE WORKING ON

As a Senior Associate, Ad Operations you will play a crucial role within our marketing operations team by executing and optimizing partner marketing campaigns. You will work closely with the Audience and Rev Ops team(s) to ensure campaigns are launched on time, meet campaign goals, and contribute to the overall marketing success of our partners.

Key Responsibilities:

- Monitor and analyze key performance metrics and to identify opportunities for optimization and improvement to ensure delivery, performance and margin goals for the campaigns assigned.

- Adhere to best practices and standards for ad trafficking, campaign management, ad quality assurance, and full funnel optimization.

- Manage operational execution and optimization throughout the advertiser campaign lifecycle.

- Assist in development and execution of strategic plans to optimize ad operations processes and workflows, ensuring seamless execution and delivery of advertising campaigns.

- Maintain a strong understanding of media monetization strategy, along with a focus on digital revenue channels, integral in achieving and exceeding revenue goals.

- Continuously analyze, test, and optimize yield across direct and O&O channels to drive incremental revenue while balancing user experience and brand objectives.

- Collaborate with internal stakeholders to align yield strategies with broader business goals and deliver seamless ad experiences for our audience.

- Work with internal teams to execute needed ad tagging changes, implement products, or enrich technologies to improve advertising offerings.

QUALIFICATIONS

- 3+ years of experience in marketing, advertising/marketing operations, or related.

- Demonstrated success in executing and optimizing marketing campaigns across paid and organic channels.

- Deep understanding of the digital advertising ecosystem, including ad serving technologies, paid media advertising, ad exchanges, and data management platforms.

- Strong analytical skills, with the ability to interpret data, conduct marketing tests, and make data-driven decisions.

- Excellent time management skills, capable of handling multiple tasks in a fast-paced environment.

- Strong communication skills, with experience working cross-functionally with content and design teams.

- Comfortable and skillful in advertising across LinkedIn, Facebook, Google Ads, and programmatic platforms.

- Proficient in analytics tools and email marketing platforms.

COMPENSATION $75,000 *Final offers for this job will be made commensurate with experience. Total offer package to include benefits highlighted under our perks section below.

Average salary estimate

$75000 / YEARLY (est.)

min

max

$75000K

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What You Should Know About Senior Associate, Ad Operations, Morning Brew Inc.

As a Senior Associate in Ad Operations, you'll become an integral part of our marketing operations team, working remotely from anywhere in the United States. Your main focus will be on executing and optimizing partner marketing campaigns, collaborating closely with our Audience and Revenue Operations teams. Your efforts will ensure that campaigns are not only launched on time but also meet their goals, contributing significantly to our partners' overall marketing success. You'll monitor key performance metrics to uncover optimization opportunities, manage the entire campaign lifecycle, and adhere to best practices for ad trafficking. With 3+ years of experience in marketing or advertising operations, you'll bring a deep understanding of the digital advertising ecosystem, backed by strong analytical skills and a solid grip on various ad platforms like LinkedIn and Google Ads. Your ability to juggle multiple tasks in a fast-paced environment, along with excellent communication skills, will be essential as you collaborate cross-functionally. If you're excited about digital revenue channels and want to make an impact in optimizing ad operations, let's explore this opportunity together!

Frequently Asked Questions (FAQs) for Senior Associate, Ad Operations Role at Morning Brew Inc.

What responsibilities does a Senior Associate, Ad Operations have at the company?

At our company, a Senior Associate in Ad Operations plays a pivotal role by executing and optimizing partner marketing campaigns. This includes analyzing key performance metrics, managing the full advertiser campaign lifecycle, and adhering to best practices for ad trafficking and quality assurance. Your work will directly impact the success of our marketing operations, ensuring campaigns are launched on time and meet their goals.