Freelance E-Commerce & Retail Media Strategist

As a Freelance E-Commerce & Retail Media Strategist at GroupM, your main responsibilities include providing strategic advice on e-commerce, marketplaces, and retail media solutions. You will analyze client needs, develop commercial proposals, and collaborate with various teams to implement effective strategies. Your role is vital in ensuring our clients leverage the latest trends and tools like JungleScout and Channable to enhance their marketing efforts.

To qualify for the Freelance E-Commerce & Retail Media Strategist role at GroupM, you should possess 3 to 5 years of relevant work experience in e-commerce or retail media. Proficiency in Dutch and English, understanding complex sales processes, and a commitment to innovation and client service are essential. Experience at a digital agency or a background in advising on digital solutions will be beneficial.

GroupM offers a robust platform for professional development called M Academy, where you can access unlimited training resources from day one. This enables you to enhance your hard and soft skills, positioning you for continued success in your role as a Freelance E-Commerce & Retail Media Strategist. We believe in fostering a culture of learning and growth for all our employees.

As a Freelance E-Commerce & Retail Media Strategist at GroupM, you will have the privilege of working with premium clients like Unilever, G-Star, and Netflix. You will be involved in shaping innovative strategies that drive performance for these leading brands within the rapidly evolving e-commerce and retail landscape.

You'll find that as a Freelance E-Commerce & Retail Media Strategist at GroupM, collaboration is key. You will work within a dedicated e-commerce team alongside various specialists and strategists. You'll also interact with client leads and media strategists from different departments across GroupM, creating a vibrant and collaborative work environment that inspires innovation.

GroupM is vibrant, young, and ambitious, offering an exciting environment for a Freelance E-Commerce & Retail Media Strategist. Our commitment to innovation, professionalism, and inclusivity sets us apart. We take pride in our diverse team and collaborative culture, which empowers you to make a meaningful impact while working on high-profile brands and campaigns.

GroupM is dedicated to creating a diverse and inclusive workplace. We believe that embracing differences enhances our creativity and effectiveness. We view everyone as unique and focus on fostering a culture of belonging, ensuring our team members feel valued and respected, which ultimately translates into better results for our clients.

When answering this question, focus on specific strategies you’ve developed or implemented in past roles. Highlight any tools or methodologies you used and share measurable outcomes that demonstrate your effectiveness. Be prepared to discuss challenges you faced and how you overcame them, showing your problem-solving skills.

Express your commitment to continuous learning and staying informed about industry trends. Mention specific resources, such as industry publications, webinars, or professional networks you follow. Highlight how this knowledge has influenced your strategies and decisions in previous roles.

Share the analytical tools you are proficient in, such as JungleScout or Profitero. Discuss how you've used these tools to derive insights, optimize campaigns, or improve client outcomes. It's beneficial to provide examples that showcase your analytical skills and the value these tools provided to previous clients.

Outline how you would begin with thorough research and a discovery phase to understand the client’s goals and audience. Discuss developing a tailored proposal that integrates e-commerce and retail media strategies while addressing their unique challenges. Emphasize the importance of building trust and establishing a collaborative relationship.

Prepare to discuss a specific campaign, detailing the objectives, your role, the steps taken to execute the strategy, and the results achieved. Use quantitative data to support your claims and showcase the impact your leadership had on the campaign's success.

Describe your organizational skills and strategies for prioritizing tasks. Discuss using project management tools or techniques, maintaining clear communication with your team, and ensuring deliverables meet quality standards despite time constraints.

Share your approach for demonstrating retail media's advantages, emphasizing data-driven insights and ROI. Discuss using case studies or previous client success stories as examples to build credibility and make a compelling argument for client buy-in.

Highlight your adaptability in communication style based on client knowledge, preferences, and industries. Describe how understanding a client’s unique context allows you to craft personalized pitches that resonate and engage effectively.

Articulate your insights on emerging trends, such as personalization, AI-driven marketing, or omnichannel strategies. Discuss how these trends will impact the e-commerce landscape and how your skills can help a company like GroupM navigate these changes effectively.

Focus on qualities like adaptability, analytical thinking, and strong communication skills. Provide specific examples of how these traits have contributed to your success in past roles, reinforcing the importance of versatility in a rapidly changing digital landscape.