As a Sr. Group Product Manager, Acquisition at Kraken, your primary responsibilities will include leading the Acquisition Group, managing a team focused on conversion rate optimization (CRO) and search engine optimization (SEO), and implementing strategies to drive sign-up conversions. You'll work on creating and executing growth strategies for our website while analyzing user data to inform your experiments. Collaboration with cross-functional teams and stakeholders will be vital to your role.

Candidates applying for the Sr. Group Product Manager, Acquisition role at Kraken should have a minimum of 7+ years of product management experience, both as an individual contributor and as a people manager. Experience in growth teams at companies with over 1 million clients, proficiency in new client growth strategies, and a solid understanding of quantitative analysis and data gathering are essential. A genuine passion for the crypto space is also crucial.

In the Sr. Group Product Manager, Acquisition role at Kraken, you will enhance your skills in leading cross-functional teams, strategic planning, and experimentation. You’ll also refine your data analysis abilities by translating insights into actionable strategies, while improving your project management and stakeholder collaboration skills. Additionally, this role provides the opportunity to deepen your understanding of the crypto market and innovative growth strategies.

At Kraken, experimentation is at the heart of what we do. As a Sr. Group Product Manager, Acquisition, you'll lead by example by conducting numerous A/B tests and iterating on your findings to maximize impact. The company encourages a growth mindset and continuous learning culture, empowering you to explore innovative solutions and implement the best strategies for user acquisition and conversion enhancement.

Kraken’s work culture for a Sr. Group Product Manager, Acquisition is dynamic and collaborative, with a strong emphasis on diversity and inclusion. As a fully remote company, Krakenites work together from various countries, fostering a sense of community while encouraging individual contributions. The focus on innovation and a commitment to supporting your professional growth makes Kraken an exciting place to build your career in the crypto space.

When answering this question, you should focus on specific examples from your previous roles. Highlight instances where you successfully implemented growth strategies or improved conversion rates, explaining the steps you took and the outcomes achieved to demonstrate your skill set in a growth-focused environment.

Discuss your approach to prioritization, which may include using frameworks like the Eisenhower Matrix or OKRs. Explain how you assess the impact and urgency of tasks and how you communicate priorities with your team for successful project management, especially in a fast-paced environment like Kraken.

Talk about your use of data analytics tools and methods for gathering user feedback. You can mention how creating user personas and conducting A/B testing has helped you gain insights into user behavior, ultimately leading to informed decisions and better product outcomes.

Share a specific example, detailing the hypothesis, the experiment’s design, the metrics you tracked, and the outcome. Highlights such as any unexpected findings or learnings that affected your future product strategies can add depth to your response.

Explain your strategies for collaboration, such as regular meetings, status updates, and using project management tools to maintain transparency. Emphasize the importance of clear communication and setting shared goals for aligning efforts across departments.

Be honest about challenges you've encountered and focus on the steps you took to navigate those difficulties. This could include adapting to market changes, resolving team conflicts, or producing results with limited resources. Showcase your problem-solving abilities.

Detail the processes you follow in A/B testing, including how you formulate hypotheses, design the tests, analyze results, and iterate based on findings. Providing success metrics from past projects will help illustrate your proficiency in this area.

Discuss your knowledge of SEO best practices, including on-page and off-page strategies, keyword research, and how SEO impacts user acquisition and overall business goals. Emphasize its role in increasing organic traffic to the website.

Explain the methods you use to stay updated, such as following industry blogs, attending webinars, or networking with peers. Discuss any specific resources you rely on to gather information related to product management and acquisitions.

Articulate your passion for the crypto industry and align your values with Kraken's mission of fostering global crypto adoption. Share specific reasons why you believe your experience will contribute to Kraken’s success while expressing enthusiasm for the opportunity.