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Launch Potato is hiring: Native Media Buyer in Union

Content Summary: Media Buyer Paid Search at Mission, for Walz Tetrick Advertising Walz Tetrick Advertising is growing! As we continue to expand our team, we are looking for an experienced Media Buyer specializing in Paid Search. As the Media Buyer, Paid Search, you'll help lead the planning, execution and optimization of paid search campaigns across various platforms. The ideal candidate will have a strong understanding of paid search strategies, search engine marketing principles, excellent analytical skills, and a passion for driving measurable results.KEY RESPONSIBILITIESConduct comprehensive keyword research to identify relevant search terms and opportunities for campaign optimization.Develop and implement strategic paid search campaigns that are aligned with client objectives as well as budgets.Create compelling ad copy and ad assets that drive clicks and conversions while maintaining consistency for each brand.Monitor campaign performance, analyzing key metrics such as CTR, conversion rates, and ROAS.Optimize campaign performance through ongoing testing and refinement of keywords, targeting, and ad assets.Collaborate with cross-functional teams including designers, copywriters, and account managers to ensure campaign success.Provide regular reports and insights to clients, highlighting campaign performance and recommending strategic adjustments.Stay up to date on industry trends, best practices, and platform updates to continually enhance campaign effectiveness.WHAT YOU BRING TO THE TABLE2+ years' experience managing paid search campaigns, preferably in an agency setting.Demonstrated expertise in paid search advertising platforms and technology.Proven experience in media buying and executing campaigns directly within paid search platforms, handling diverse objectives and budgets.Proficiency in Google Ads, and Search Ads 360, including campaign setup, optimization, and reporting.Strong analytical skills with the ability to interpret data and draw actionable insights.Excellent communication skills with the ability to interpret data and draw actionable insights.Detail oriented with a focus on delivering high-quality work in a fast-paced environment.Google Ads certification and experience with Google Analytics are a plus.About Walz Tetrick AdvertisingWalz Tetrick is a full-service marketing, creative and media agency in Kansas City. The Greater Kansas City Chamber of Commerce named Walz Tetrick one of its Top 10 Small Businesses in 2022, honoring our resilience, innovation and values. Though we've been around since 1967, we approach every opportunity with the same zeal we did when we were just getting started. We look for associates, partners and clients who share that enthusiasm and appreciate our all-in approach to brand activation. With each day, we harness more tools and information to illuminate our way.Walz Tetrick offers an office culture like no other. CEO Charlie Tetrick values his employees and creates a uniquely positive and supportive culture. We work and play as a family. Our current work hours are "in office" Monday, Wednesday and Thursday with an option to "work from anywhere" Tuesday and Friday.We're proud of our strong benefits package that includes a 401(k) with an employer match, long-term disability and dental insurance. We offer excellent health insurance, and the agency pays 90 percent of the employees' premiums with an option to add a spouse and family. We have a generous paid time off policy that includes days to volunteer at a charity of your choice.If you're passionate, strategic, collaborative and kind, with a dose of scrappy thrown in, we want to meet you.Some job search engines, like Indeed, assign salaries to these postings arbitrarily, and cannot be confirmed as accurate.
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What You Should Know About Launch Potato is hiring: Native Media Buyer in Union, Launch Potato

Are you ready to take your media buying skills to the next level? Launch Potato is hiring a Native Media Buyer in Union, KY, and we want you on our team! As a Native Media Buyer, you'll play a crucial role in planning, executing, and optimizing paid search campaigns across various platforms. If you're passionate about digital marketing and have a knack for driving measurable results, this is the perfect opportunity for you. In this role, you'll conduct in-depth keyword research to discover relevant search terms that can enhance our campaign strategies. You'll create compelling ad copy that not only attracts clicks but also converts them into valuable actions for our clients. Collaboration is key, as you'll be working closely with designers, copywriters, and account managers to ensure our campaigns stand out. The ideal candidate should bring at least 2 years of experience in managing paid search campaigns, particularly in an agency setting, along with a solid understanding of Google Ads and Search Ads 360. We value detail-oriented individuals who can analyze performance metrics and make data-driven improvements. Joining Launch Potato means being part of a supportive atmosphere where your contributions are valued and your growth is encouraged. So, if you're ready to dive into an exciting role with a company that fosters innovation and collaboration, apply now and let’s create captivating campaigns together!

Frequently Asked Questions (FAQs) for Launch Potato is hiring: Native Media Buyer in Union Role at Launch Potato
What are the key responsibilities of a Native Media Buyer at Launch Potato in Union, KY?

As a Native Media Buyer at Launch Potato, your primary responsibilities will include conducting comprehensive keyword research, developing and implementing strategic paid search campaigns that meet client objectives, creating engaging ad copy, and monitoring campaign performance through detailed analytics. You'll also collaborate with cross-functional teams and provide regular performance reports to clients, ensuring that we continually optimize for success.

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What qualifications do I need to apply for the Native Media Buyer position at Launch Potato?

To apply for the Native Media Buyer role at Launch Potato, you should have a minimum of 2 years of experience managing paid search campaigns, particularly in an agency environment. You will also need proficiency with Google Ads and Search Ads 360, along with strong analytical skills to interpret campaign data. Additional certifications like Google Ads certification and familiarity with Google Analytics are a plus.

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How does Launch Potato support the professional growth of its Native Media Buyers?

Launch Potato is committed to the professional growth of our Native Media Buyers. We offer a positive and collaborative workplace culture that encourages learning and innovation. Through regular training sessions, access to industry resources, and opportunities for teamwork across departments, we ensure that our employees continuously develop their skills and stay updated on industry trends.

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What type of campaigns will I be managing as a Native Media Buyer at Launch Potato?

As a Native Media Buyer at Launch Potato, you will manage a variety of paid search campaigns tailored to meet diverse client objectives and budgets. Your focus will be on creating highly targeted campaigns that leverage keyword research and audience insights to maximize effectiveness, optimizing for key performance indicators like conversion rates and return on ad spend.

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What is the company culture like at Launch Potato for Native Media Buyers?

At Launch Potato, we pride ourselves on cultivating a unique company culture that combines professionalism with a supportive, family-like atmosphere. CEO Charlie Tetrick fosters an environment where employees feel valued, encouraging collaboration and open communication. We celebrate not only our successes but also foster a sense of belonging and teamwork among our Native Media Buyers.

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Common Interview Questions for Launch Potato is hiring: Native Media Buyer in Union
Can you describe your experience with managing paid search campaigns?

When answering this question, highlight specific campaigns you've managed, detailing the objectives, strategies used, and results achieved. Discuss your approach to keyword research, ad creation, and performance analysis, showcasing your analytical skills and ability to drive results.

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What tools and platforms are you familiar with in managing paid search campaigns?

Be prepared to discuss your proficiency with tools such as Google Ads, Search Ads 360, and any other platforms you have experience with. Explain how you've utilized these tools in past roles to optimize campaigns, monitor performance, and generate reports.

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How do you approach keyword research for paid search campaigns?

Explain your process for conducting keyword research, including tools you use, data sources, and how you identify opportunities for optimization. Highlight your ability to align keyword strategies with client goals and target audience intent.

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How do you measure the success of your paid search campaigns?

Talk about the key performance indicators (KPIs) you track, such as click-through rates, conversion rates, and return on ad spend. Mention how you analyze these metrics and apply insights to improve future campaigns.

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Can you provide an example of a successful campaign you've managed?

Share a specific campaign you've led that showcases your skills in planning, execution, and analysis. Describe the goals, strategies employed, and measurable outcomes that demonstrate your effectiveness as a Native Media Buyer.

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How do you stay updated on industry trends and best practices in paid search?

Discuss the resources you utilize, such as industry blogs, webinars, and networking opportunities. Mention specific thought leaders or websites that you follow to keep your skills sharp and ensure your strategies remain innovative.

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How do you handle underperforming campaigns?

Focus on your analytical approach to identifying the issues that led to underperformance. Discuss how you would analyze the data, test different strategies, and make informed adjustments to improve campaign performance.

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What role does collaboration play in your campaign management process?

Emphasize the importance of collaboration with creative and strategic teams. Share examples of how effective communication and teamwork have contributed to the success of your campaigns.

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Describe your process for creating compelling ad copy.

Outline your approach to writing ad copy, focusing on how you research target audiences, align messaging with brand guidelines, and utilize A/B testing to determine the most effective creatives. Mention any successful campaigns that highlight your copywriting skills.

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What do you consider when setting a budget for a paid search campaign?

Discuss your approach to analyzing client objectives, competitor strategies, and historical performance data to inform budget decisions. Highlight your ability to allocate resources effectively to maximize returns.

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We are The DISCOVERY and CONVERSION Company. Founded in 2014 with no external investment, Launch Potato has grown into a leading connector of advertisers to qualified customers. 3x Fortune Best Place to Work, 3x Inc. Best Place to Work & 4x Inc....

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Full-time, hybrid
DATE POSTED
December 16, 2024

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