Senior Marketing Analyst

As a Senior Marketing Analyst at Matterport, your core responsibilities will include analyzing growth and performance of digital marketing campaigns, developing reports to track key performance indicators, conducting A/B tests to refine campaigns, collaborating with agency partners for audience optimization, and mapping customer journeys to enhance acquisition and retention strategies.

To apply for the Senior Marketing Analyst role at Matterport, you will need a BA/BS degree in Marketing, Business, or a quantitative field. Additionally, having over 7 years of experience in marketing analytics and a deep understanding of digital marketing channels will be advantageous. Familiarity with web analytics tools and experience in A/B testing are also essential.

At Matterport, we utilize advanced analytics tools and methodologies to drive our marketing strategies. As a Senior Marketing Analyst, you'll use tools like SQL, Tableau, and Google Analytics to provide deep insights into campaign performance, identify improvement areas, and develop actionable recommendations to optimize marketing spend and enhance customer engagement.

In the Senior Marketing Analyst position at Matterport, you will manage projects that focus on analyzing and improving digital marketing channels, conducting experiments to test campaign effectiveness, and collaborating with Product and Engineering teams to enhance user experience and conversion rates, all aimed at driving growth and retention.

Absolutely! Matterport values the growth of its employees and fosters a culture of learning. As a Senior Marketing Analyst, you will have opportunities to lead projects, influence marketing strategies, and develop your skills in analytics and data interpretation, paving the way for future career advancement.

When prioritizing campaigns for analysis, I start by assessing the overall business goals, such as customer acquisition or retention. Then, I analyze which campaigns align with these goals and look for data that indicates performance trends. I prioritize high-impact initiatives that need immediate attention or that have historically underperformed.

Absolutely! A/B testing involves comparing two versions of a marketing element by showing them to similar audiences simultaneously. I define what I want to test, create variations, measure performance against predetermined metrics, and then analyze results to understand which version performed better, helping to inform future strategies.

In my experience as a Senior Marketing Analyst, I have often used SQL for data extraction, Tableau for creating dashboards, and Google Analytics for web performance insights. Each tool serves a specific purpose, making it easier to visualize data and share insights with stakeholders.

In a previous role, I analyzed user behavior data that highlighted a drop-off in the customer journey during checkout. By presenting this insight alongside possible solutions, the team was able to streamline the process, resulting in a 25% increase in conversion rates within a month.

To communicate my findings effectively to non-technical stakeholders, I focus on simplifying complex data into compelling stories. I use visuals to represent data clearly and speak in relatable terms, ensuring everyone understands the implications of the insights on the marketing strategy.

One significant challenge I faced was integrating data from multiple sources, which led to inconsistencies. I overcame this by advocating for a unified data strategy and collaborating with IT and engineering teams to implement a robust data tracking system that improved accuracy and reliability in my analyses.

Measuring a campaign’s success can depend on various KPIs, such as conversion rates, return on ad spend (ROAS), and customer acquisition costs. I typically set clear objectives during the planning phase, track performance throughout the campaign, and analyze the results against those KPIs post-campaign.

What motivates me most in my role as a Senior Marketing Analyst is the opportunity to turn data into actionable insights that lead to tangible business results. I enjoy seeing how my analyses can influence strategic marketing decisions and contribute to overall company growth.

I make it a priority to stay current in the field by reading renowned industry publications, attending webinars, and participating in relevant conferences. Engaging with professional networks also allows me to learn from peers about emerging tools and methodologies in marketing analytics.

Collaboration is essential in my role. I often work with creative teams to optimize campaign assets based on data findings, liaise with the engineering team to implement tracking systems, and partner with marketing stakeholders to ensure alignment on objectives. This teamwork leads to more cohesive strategies and successful campaigns.