Senior Growth Marketing Manager

As the Senior Growth Marketing Manager at Lawmatics, your primary responsibilities will include owning the demand generation strategy to drive MQL and SQL growth through engaging content and sales-led campaigns. You’ll develop creative assets to support all stages of the buyer journey, collaborate with the Sales team to build effective full-funnel campaigns, and manage the webinar program to ensure optimal engagement.

To qualify for the Senior Growth Marketing Manager role at Lawmatics, you should have a Bachelor's degree in Marketing or a related field, along with at least 5 years of B2B SaaS marketing experience that emphasizes content marketing and campaign development. Excellent writing skills, familiarity with marketing automation tools, and strong project management abilities are also essential.

The Senior Growth Marketing Manager at Lawmatics is expected to partner closely with the Sales team to identify content gaps and create tailored marketing assets that support both outbound and inbound sales efforts. This collaboration ensures high-quality execution of sales enablement campaigns, improving overall marketing effectiveness.

Success for the Senior Growth Marketing Manager at Lawmatics will be measured by your ability to drive measurable pipeline growth through innovative campaigns and content. This includes meeting or exceeding MQL and SQL targets, enhancing webinar performance metrics, and delivering a compelling and cohesive brand message across all channels.

The pay range for the Senior Growth Marketing Manager position at Lawmatics in San Diego is between $120,000 and $150,000 USD, commensurate with experience and qualifications.

When developing demand generation strategies, I focus on understanding the buyer's journey and crafting relevant content tailored to each stage. I believe in utilizing data analytics to track performance and iterate on campaigns for improved results. Collaboration with Sales is key to identify the gaps and to create effective outreach initiatives.

To ensure consistency in brand messaging, I maintain a clear brand style guide that outlines tone, language, and visual elements. I collaborate with the content team to ensure that all marketing materials are aligned with our brand values, making sure that messaging resonates across both digital and offline channels.

I have extensive experience with marketing automation tools such as HubSpot and Salesforce. I use these tools to streamline workflows, implement lead nurturing campaigns, and analyze campaign performance. This allows for efficient management of marketing efforts while driving meaningful results.

I measure the success of marketing campaigns through specific KPIs such as MQL and SQL growth, conversion rates, and engagement metrics. I also conduct A/B testing and analyze data from tools like Google Analytics to gather insights, improving future campaigns based on what resonates best with our audience.

Certainly! In my previous role, I led a multi-channel campaign that involved content creation, webinars, and social media promotions. By leveraging targeted messaging and collaborating closely with Sales, we increased MQLs by 40% and saw a significant uptick in closed deals. The key was tailoring our content to address the pain points of our audience.

Webinars are a crucial component of my marketing strategies as they allow for direct engagement with potential leads. I use them to present valuable insights, showcase expertise, and nurture leads post-event. They create an opportunity for meaningful interaction and can significantly improve conversion rates when done right.

SEO influences my marketing campaigns by guiding the content creation process. By understanding keyword trends and user search behavior, I can develop content that ranks well and addresses our audience's needs effectively. Integrating SEO best practices allows us to expand our reach and drive more traffic to our campaigns.

One of the challenges I’ve faced is aligning cross-departmental teams on common goals. To overcome this, I prioritize open communication and collaborative planning sessions to ensure that everyone is on the same page, which has led to successful execution of our marketing strategies.

In a previous campaign, the initial email open rates were lower than expected. I reviewed the performance data, identified that the subject lines weren't resonating, and conducted A/B testing. I optimized the subject lines and re-sent the modified emails, resulting in a substantial boost in engagement and conversions.

I stay updated by subscribing to industry newsletters, participating in webinars and conferences, and networking with fellow marketing professionals. Continuous learning through online courses also allows me to explore new tools and strategies that can enhance my marketing efforts.