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Principal Product Manager, Rider Growth/Loyalty

Lime is the world's largest shared electric vehicle company. We’re on a mission to build a future where transportation is shared, affordable and carbon-free. Our electric bikes and scooters have powered 700+ million rides in 250+ cities on 5 continents, replacing an estimated 150+ million car trips. Named a Time 100 Most Influential Company and Fast Company Brand That Matters, Lime continues to set the pace for shared micromobility globally.



Lime is growing! We are on the lookout for two product leaders to join our innovative Rider team: a Principal Product Manager, Rider Growth and a Principal Product Manager, Rider Loyalty.


In these pivotal roles, you'll join the Rider experience team, playing a key role in enhancing and revolutionizing the customer experience through our mobile app and other customer-facing platforms. The ideal candidate is a subject matter expert with significant experience in either Growth or Loyalty, and thrives in a dynamic startup environment, adept at solving immediate challenges while keeping an eye on long-term strategy. If you're passionate about building, scaling, and contributing to a forward-thinking organization, this is your opportunity to make a significant impact.


We are a remote first company! We welcome applications from anywhere in the US or Canada. The role may require occasional travel to Lime warehouses or other locations for team meetings and product evaluations.


What you'll do:
  • Lead the development and optimization of Lime's mobile application to build an amazing rider experience that makes it easy to get started on Lime and want to keep coming back.
  • Drive continuous improvement of the rider journey, focusing on usability and satisfaction.
  • Be the voice of Riders, analyzing user feedback, customer research and market trends to inform product strategy and roadmaps.
  • Collaborate cross-functionally with engineering, design, and marketing teams to implement new features.
  • Manage the entire product lifecycle from conception to launch and post-launch analysis.
  • Prioritize product backlog and development efforts to align with business goals.
  • Establish and track key performance indicators to measure product success.


About you:
  • Minimum 10 years of experience in product management within a tech or startup environment.
  • Proven track record of managing and launching successful consumer-facing Growth or Loyalty products.
  • Strong analytical and problem-solving skills.
  • Excellent communication and team collaboration abilities.
  • Bachelor’s degree in Business, Engineering, Computer Science, or related field.

Preferred Experience
  • Experience in mobile app development and UX/UI design.
  • MBA or advanced degree in a related field.
  • Prior experience and comfort in a fast-paced, scaling startup environment.
  • Previous Mobility or Transportation experience is a plus


The anticipated salary range for this position is $143,000 - $240,000 (USD). Annual performance bonus, equity and benefits may be provided as part of the compensation package, depending on the position offered. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the candidate’s location of residence, the successful candidate's skills, experience and other qualifications. In addition to base salary, some roles may be eligible for a variable performance-bonus based on a combination of company performance, employee performance, and management discretion.


#LI-Remote

#LI-PP1


Why Lime? 

When you join Lime, you join a global community of smart, caring, talented individuals working together to deliver world-changing results; striving to create an experience that enables Limers to do their best work. Here are some ways we support and invest in our team: 


Competitive salaries, performance-based annual bonus and pre-IPO equity

Health and wellness offerings for all team members starting day one including access to top-tier fitness and mindfulness apps

Flexible vacation policies with ample paid holidays tailored to country of residence

Fully-paid leave following the birth or adoption of a child and financial, medical and educational support for Limers pursuing parenthood

Support for retirement and financial goals with unlimited access to financial advisors

Unlimited, complimentary use of our vehicles in hundreds of cities around the world

Professional growth opportunities through quarterly learning days and top-tier tools

Opportunities to connect across teams and locations to network, socialize and volunteer

Culture of belonging with Employee Resource Groups that engage and promote cultural awareness and DEI training across all functions

Consistent recognition of great work through meaningful rewards and career advancements


Benefits and perks vary depending on the nature of your employment and country of residence. Terms and conditions may apply.


If you want to make an impact, Lime is the place for you. Not sure if you meet all the qualifications? If this role excites you we encourage you to apply. Explore all opportunities on our career page.


Lime is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and globally diverse team – which includes individuals with different backgrounds, abilities, identities and experiences. Applicants who require a reasonable accommodation for any part of the application or hiring process can email recruiting-operations@li.me for assistance. 


Use of artificial intelligence or an LLM such as ChatGPT during the interview process will be grounds for rejection of your application.


Lime will consider employment for qualified applicants with arrest and conviction records, pursuant to the San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance for Employers, the City of Los Angeles Fair Chance Initiative, the California Fair Chance Act, and other applicable law.  When reviewing an applicant's criminal history, Lime will consider all of the material duties listed above to determine if there is an adverse and negative relationship between any criminal history and the ability to perform the material duties of the job.

Average salary estimate

$191500 / YEARLY (est.)
min
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$143000K
$240000K

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What You Should Know About Principal Product Manager, Rider Growth/Loyalty, Lime

Lime, the world's largest shared electric vehicle company, is seeking a passionate and innovative Principal Product Manager, Rider Growth to join our dynamic Rider team. With a mission to create a future where transportation is shared, affordable, and carbon-free, Lime has powered over 700 million rides in 250+ cities across 5 continents. As a Principal Product Manager, you will play a vital role in enhancing the rider experience through our mobile app and other platforms. If you have a strong background in growth strategies, you’ll lead the charge in optimizing the user experience to create a seamless and appealing journey for our riders. In this role, you will analyze user feedback and market trends, ensuring that we understand and cater to our riders' needs. Your collaboration with engineering, design, and marketing teams will be crucial for the implementation of new features that align with our business goals. You will also manage the entire product lifecycle, from conception to launch and beyond, measuring product success through key performance indicators. With a minimum of 10 years in product management, particularly within tech or startups, your analytical skills and team collaboration abilities will shine. Lime offers you the opportunity to make a substantial impact in a progressive environment, and as a remote-first company, we invite applications from across the U.S. and Canada. If you’re excited about building up Lime's initiatives around rider growth, we want to hear from you!

Frequently Asked Questions (FAQs) for Principal Product Manager, Rider Growth/Loyalty Role at Lime
What are the key responsibilities of the Principal Product Manager, Rider Growth at Lime?

As the Principal Product Manager, Rider Growth at Lime, your key responsibilities include leading the development and optimization of our mobile application to enhance the rider experience, driving continuous improvement in usability and satisfaction, and acting as the voice of the riders by analyzing user feedback and market trends to guide product strategy. You will also collaborate cross-functionally to implement new features and manage the product lifecycle from conception to post-launch analysis.

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What qualifications do I need for the Principal Product Manager, Rider Growth position at Lime?

To qualify for the Principal Product Manager, Rider Growth role at Lime, you should have a minimum of 10 years of product management experience within a tech or startup environment. A strong track record of launching successful consumer-facing growth products, excellent analytical skills, and proven collaboration abilities are essential. A Bachelor's degree in Business, Engineering, Computer Science, or a related field is required, with an advanced degree preferred.

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What is the salary range for the Principal Product Manager, Rider Growth role at Lime?

The anticipated salary range for the Principal Product Manager, Rider Growth position at Lime is between $143,000 and $240,000 (USD). The exact salary will depend on multiple factors including your location, skills, experiences, and qualifications. In addition to base salary, this role may also offer a performance-based annual bonus, equity, and benefits as part of the comprehensive compensation package.

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Is the Principal Product Manager, Rider Growth role at Lime remote?

Yes, the Principal Product Manager, Rider Growth role at Lime is a remote-first position. We accept applications from candidates located anywhere in the United States or Canada. While you can work remotely, occasional travel to Lime warehouses or other locations for team meetings and product evaluations may be required.

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What opportunities for professional growth does Lime offer to the Principal Product Manager, Rider Growth?

At Lime, we are committed to the professional growth of our team members, including the Principal Product Manager, Rider Growth. Opportunities include quarterly learning days and access to top-tier tools, along with networking, socializing, and volunteering events. We foster a culture of belonging and recognition of great work through meaningful rewards and career advancements to help you thrive in your role and develop your skills further.

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Common Interview Questions for Principal Product Manager, Rider Growth/Loyalty
Can you describe your experience with product management in growth strategy?

When answering this question, share specific examples from your past roles where you successfully led initiatives that drove user growth. Discuss methodologies you used to analyze user behavior, the strategies implemented, and the results achieved, highlighting your analytical and problem-solving skills.

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How do you prioritize product backlog in your role as a Product Manager?

To answer this question, convey your approach to prioritizing product backlog. Mention using frameworks like the MoSCoW method or customer feedback to evaluate features' importance, align them with business goals, and ensure that the team focuses on what delivers maximum value to users.

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What collaboration techniques do you use when working with cross-functional teams?

Highlight your communication skills and give examples of collaboration techniques you employ, like regular check-ins, shared documentation, and using collaborative tools. Emphasize how these strategies have facilitated successful project outcomes and fostered a positive team environment.

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How would you analyze user feedback to inform product development?

Discuss your methods for gathering and analyzing user feedback, including tools and techniques. Emphasize how this analysis has influenced previous product decisions and led to significant improvements in user satisfaction and engagement.

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Describe a time you had to pivot a project due to unexpected challenges.

When responding, tell a story about a specific instance where you faced an unexpected challenge. Detail the situation, the steps you took to pivot the project, the collaboration with your team, and the successful outcome that resulted from your quick thinking and adaptability.

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What metrics do you consider most important for measuring product success?

Discuss key performance indicators relevant to the Principal Product Manager role, such as user engagement, retention rates, and customer satisfaction scores. Explain why these metrics matter and how you have utilized them to gauge and enhance product performance.

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How do you keep up with industry trends and innovations?

Talk about the resources you use to stay informed about industry trends, including industry reports, networking events, and online forums. Mention any specific examples of how you've incorporated new trends into your product strategies.

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What do you believe defines an optimal rider experience?

Your answer should focus on elements such as ease of use, accessibility, and user engagement. Discuss how understanding rider needs and preferences shapes your approach to creating an optimal user experience, and provide examples of improvements you've implemented.

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Can you share a successful product launch experience?

Provide details about a product launch you led, the process you followed, cross-functional collaboration involved, and the strategies you employed to ensure a successful rollout. Sharing metrics or user feedback that highlights the success will strengthen your response.

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How do you handle conflicts within your team?

When answering this, emphasize your communication skills and approach to conflict resolution. Provide an example of a past conflict, how you facilitated a resolution, and the outcome, highlighting your commitment to fostering a positive team dynamic.

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Reward & Recognition
Empathetic
Take Risks
Growth & Learning
Transparent & Candid
Mission Driven
Passion for Exploration
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Dental Insurance
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Inclusive & Diverse
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Work/Life Harmony
Transparent & Candid
Growth & Learning
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Flex-Friendly
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Dental Insurance
Life insurance
Health Savings Account (HSA)

We’re on a mission to build a future where transportation is shared, affordable and carbon-free.

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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
February 24, 2025

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