Who we are
Artefact is a new generation of a data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we're enjoying skyrocketing growth.
Our broad range of data-driven solutions in data consulting and digital marketing are designed to meet our clients' specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we've acquired with our 1000+ client base around the globe.
We have 1400 employees across 20 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: State of the art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.
Reports to
Head of Affiliates/ Affiliates Account Director / Affiliates Manager
Role purpose
As a passionate affiliate marketing specialist, you will be responsible for the affiliate management strategies and processes for multiple clients across a variety of verticals and sectors for a portfolio of clients. You will personally deliver exceptional affiliate marketing strategies and campaigns, along with overseeing the work produced by others.
Main responsibilities
Client management
- Be responsible for providing outstanding client service and management of affiliate channels.
- Manage the affiliate marketing strategy and delivery for multiple clients across a variety of verticals and sectors for a portfolio of clients.
- Budget management and planning of campaigns based on client ROI and previous analysis.
- Booking exposure tenancies, finding the most profitable placement opportunities, signing IO's on client's behalf and liaising with Finance to process invoices.
- Deliver Monthly, Weekly performance reports and analysis. Present QBRs and Affiliate Audit.
- Produce forecast for affiliate channel per client based on the data provided analysing the trends and matching client's KPIs.
- Work with the Affiliates Lead to spot and develop opportunities for business growth through affiliate marketing for our clients.
- Project-manage and deliver end-to-end affiliate marketing campaigns for multiple clients and sectors
- Monitor project performance, timelines and budgets and report on these regularly to the account director and the client
- Build and maintain strong working relationships with clients so that they trust and value your opinions
- Liaise with clients regularly (responding to briefs, attending meetings, status reporting, information seeking, managing milestones and approvals)
- Oversee delivery of affiliate marketing work to ensure it is delivered to the highest possible standard and meets client objectives.
Affiliate marketing management
- Ownership and liaising on delivery of banner uploads, datafeed troubleshooting, tracking issues.
- Liaise with the client on Newsletter creation and sent via affiliate networks.
- Perform publisher audits and manage affiliate approvals.
- Process validations, transaction enquiries and any other transactional data.
- Develop online affiliate strategy for clients, maximising program reach and conversions
- Manage multiple client accounts, including product selection, implementation and ongoing optimisation
- Ensure campaign tracking is at all times correctly deployed and up-to-date
- Deliver accurate pipeline and invoicing information
- Provide detailed analysis and reporting of results to clients
- Develop a close working relationship with affiliates and affiliate networks on the UK market
- Support in the day-to-day running of affiliate campaigns across a range of clients and verticals
- Manage, train and mentor the Junior Exec peer and work in tandem to delegate tasks.
Skills required
Essential
- One or more years of affiliate marketing experience (brand side, affiliate side, agency side or network side)
- Exceptional communication skills with the ability to build wide ranging partnerships
- Being a great team player and able to support peers with tasks.
- Great sense of urgency and meeting deadlines.
- Attention to detail and accuracy when inputting the data and preparing analysis.
- Portfolio of affiliate marketing campaigns that show a demonstrable ROI for clients
- Good understanding of client's KPIs , targets, and vertical trends.
- Advanced negotiation skills to identify and book in best tenancy exposure for clients.
- Understand of various performance marketing business models, i.e. CPA, CPC, CPM, CPL, ePHC,
- Good knowledge of all ecommerce platforms and their reporting metrics such as CR, CTR, ROI, AOV Revenue.
- Strong understanding and ability to use formulas to calculate forecasts and ROI.
- Advanced Excel, PowerPoint, knowledge of HTML and Formatting skills.
- Budget management and planning skills.
- Ability to multi-task in a fast-moving environment
- Strong client communication skills with the ability to prioritise effectively
- Excellent project management skills. Strong client communication skills with the proven ability to add value to clients
- Strong problem-solving/troubleshooting skills.
- Good understanding of other paid media strategies.
- BA Degree or equivalent Diploma in Digital/Marketing.