Brand Marketing Manager

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role is hybrid, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for the team to be together.

This role can be based in San Francisco, Mountain View, or New York. 

Do you want to work with a world-class team to bring economic opportunity to every professional in the world? LinkedIn is seeking a Brand Marketing Manager. 

We're looking for a structured, strategic marketer who is able to connect dots and work in a highly collaborative environment. In this role, you will work across the Brand, Consumer Product Marketing, and Market Research organization to support large-scale, full-funnel integrated marketing campaigns that drive business objectives. You will be responsible for program management, integrated marketing, and developing internal narratives and playbooks. To thrive in this role, you must have an operational mind, superb collaboration skills, and be comfortable navigating ambiguity.  

Responsibilities 

• Lead elements of large scale, complex, global full-funnel campaigns such as: organic social + creator workstreams, product integration, internal/employee activation, comms/PR integration, media trafficking, and asset management
• Support campaign lead in the activation of large scale, complex, global full-funnel campaigns by managing working plans and timelines, facilitating cross-functional planning meetings, supporting the implementation of learning plans, and coordinating cross-functional integration with key stakeholders
• Support brand GTM research, creative pre-testing projects, and the development of ways-of-working/GTM playbooks by owning project timelines, liaising with agency or cross-functional partners, building and supporting the internal roadshow plan, and prepping executive level communications with internal leadership 
• Partner closely and collaborate comfortably with cross functional internal teams including Consumer Product Marketing, Market Research, Paid Media, Brand Creative, Brand Affairs, and International Brand Marketing
• Own all team operations including: internal processes and ways of working, facilitating additional team check-ins during peak campaign development times, budget management and continually optimizing/recommending ways to improve team ops

Basic Qualifications:  

• 6+ years of market research experience
• 3+ years designing and writing surveys
• BA or BS degree required or equivalent work experience

Preferred Qualifications:

• Experience with qualitative and quantitative research, synthesizing key implications
• Experience working with and analyzing large data sets
• Experience in consumer tech industry or social media tech 
• Experience with Consumer and BtB research 
• Experience with influencing decisions in complex, matrixed organizations
• Strong leadership and communication skills
• Ability to analyze complex data sets.
• Ability to extract data from a database (SQL) is a plus
• Familiarity with data processing tools (e.g. Decipher, Q, SPSS) 
• Ability to extract data from a database (e.g. using SQL) is a plus

Suggested skills: 

• Market research expertise
• Design and execute research (qual/quant)
• Stakeholder management 
• Strategic thinking

LinkedIn is committed to fair and equitable compensation practices.    

The pay range for this role is $97,000 to $151,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.    

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information:  https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

 https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf  for more information.

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If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

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Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

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