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Sr Monetization Manager - Pricing Strategy - job 2 of 5

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in New York or San Francisco. 

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together. 

The LinkedIn Monetization Strategy & Operations team is looking for a Senior Manager, Monetization Ops & Strategy problem solver to help accelerate growth and strengthen go-to-market strategy for our Talent Solutions business. This team is the owner of a multi-billion-dollar business that is available to LinkedIn’s top tier customers.This person will collaborate with key business partners on spearheading multiple initiatives and scale Enterprise Programs, which is a strategic growth lever for the business. In this role, you will engage with stakeholders to drive the growth strategy of the B2B business, increase sales activation, and evaluate/evolve global pricing policies to deliver greater customer value and value for LinkedIn. 

We’re looking for a strategic thinker who enjoys engaging cross-functionally and presenting initiatives to leadership. If you’re a detail-oriented individual who thrives in a collaborative environment and you’re excited by driving growth through global, cross-functional initiatives, LinkedIn would like to speak with you.

LinkedIn embraces diversity, inclusion and belonging as a core tenet of our culture across the company globally. Diversity in all forms helps us closer towards realizing LinkedIn’s vision of creating economic opportunity for every member of the global workforce. 

Responsibilities:

  • Independently lead global monetization and pricing strategy projects end-to-end, scoping and structuring projects into clear bodies of work, driving quantitative and qualitative analyses and problem solving, and developing recommendations and high-quality project deliverables

  • Present pricing strategy proposals to VP-level executives and audiences

  • Identify and evaluate opportunities to evolve pricing and commercial frameworks that generate revenue and deliver value for customers

  • Leverage hypothesis-driven analyses to evaluate pricing and packaging opportunities  

  • Build analytical models to inform, size and influence pricing strategy

  • Lead voice of customer and field interviews and large-scale quantitative customer research using techniques including max diff, conjoint, concept tests and pricing/value assessments.

  • Measure and track monetization performance to enable continuous improvements to our pricing and packaging.  

  • Drive recommendations and partner with stakeholders across Sales, BizOps, Product Marketing, Sales Operations, Legal, and Product to turn opportunities into realized value by providing guidance and support throughout the go-to-market processes

Qualifications

Basic Qualifications:

  • 6+ years of experience in Pricing, BizOps, Corporate Strategy & Planning, or similar analytical role at a tech company, or experience in Management Consulting, Investment Banking, and Private Equity/Venture Capital

  • BA/BS degree in economics, management science, business, applied math, statistics, finance, analytics or related field. 

Preferred Qualifications:

  • Relevant graduate level degree in business (i.e., MBA), economics or a related field 

  • Experience conducting end-to-end market research and research methods in pricing (e.g. Van Westendorp, Gabor Granger, Conjoint etc.).  

  • Experience building & optimizing commercial business models or broader Go-To-Market strategies, optimizing packaging & pricing strategy for B2B SaaS / Software businesses 

  • Demonstrated success and passion for collecting and using customer insight to drive strategic Go-To-Market, pricing and/or packaging decisions.  

  • Proven track record in developing the business case for changes in pricing and commercial strategy for a global senior executive audience (Senior Directors/VPs/LOB C-Suite) 

  • Ability to set up and manage a strategy project end to end. 

  • Comfortable building and interpreting reports in CRM, running own SQL analyses and building financial models. Able to see beyond the numbers to drive sound decision-making

  • Experience in structuring complex problems to make them easy to solve and explain

  • Excellent verbal/written communication and high clarity of thought

  • Self-starter who is ready to “act like an owner”, and is able to drive key initiatives to successful outcomes in a fast-paced, entrepreneurial environment

  • Experience working with and supporting B2B enterprise sales organizations

  • Ability to inspire and influence cross-functional partners and drive decision making among senior executives

  • Marketing strategy skills. Ability to understand customer needs/perceived value, drive customer value creation, and develop go-to-market strategies to accelerate growth. 

  • Advanced level skills using SQL and Excel (3+ years of experience)

 

Suggested Skills

  • Written and verbal communication skills​

  • Problem solving and analytical skills​

  • Pricing strategy​ and analysis

  • Quantitative and qualitative pricing research​

  • Senior stakeholder management

 

LinkedIn is committed to fair and equitable compensation practices. 

The pay range for this role is $123,000 to $192,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. 

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

  • Documents in alternate formats or read aloud to you
  • Having interviews in an accessible location
  • Being accompanied by a service dog
  • Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.

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Average salary estimate

$157500 / YEARLY (est.)
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$123000K
$192000K

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What You Should Know About Sr Monetization Manager - Pricing Strategy, LinkedIn

Are you ready to take your career to the next level as a Senior Monetization Manager - Pricing Strategy at LinkedIn? Based in San Francisco, CA, this role is all about blending analytical prowess with strategic foresight. In this position, you'll have the opportunity to lead projects that shape the monetization strategy for LinkedIn's multi-billion dollar Talent Solutions business. Your mission will involve collaborating with a diverse group of stakeholders to drive innovative pricing strategies and unlock new revenue opportunities. Whether you're spearheading customer research or presenting strategic initiatives to VP-level executives, your work will have a direct impact on the company’s growth and success. At LinkedIn, we pride ourselves on our inclusive culture where every employee can thrive. With a hybrid work model that allows you the flexibility to choose your work environment, you'll be encouraged to find what works best for you and your team. If you’re someone who thrives on analytical challenges, enjoys working cross-functionally, and is excited by the prospect of crafting influential strategies that resonate across global markets, LinkedIn might just be the perfect place for you. Join us in transforming the way the world works and helping members find economic opportunity. Your journey begins here!

Frequently Asked Questions (FAQs) for Sr Monetization Manager - Pricing Strategy Role at LinkedIn
What are the responsibilities of the Senior Monetization Manager - Pricing Strategy at LinkedIn?

The Senior Monetization Manager - Pricing Strategy at LinkedIn will lead global monetization and pricing strategy projects from start to finish. Responsibilities include conducting quantitative and qualitative analyses, engaging with stakeholders to drive growth strategies for the B2B business, and evolving global pricing policies. You'll also be involved in measuring monetization performance and executing large-scale customer research, ensuring that recommendations align with company values and customer needs.

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What qualifications are required for the Senior Monetization Manager role at LinkedIn?

To be considered for the Senior Monetization Manager - Pricing Strategy position at LinkedIn, candidates should have over 6 years of experience in areas such as Pricing, BizOps, or Management Consulting. A Bachelor’s degree in a related field is required, while a relevant graduate degree (like an MBA) is preferred. Candidates should demonstrate strong analytical skills, experience in pricing strategy for B2B SaaS businesses, and the ability to lead complex projects effectively.

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How does LinkedIn support diversity and inclusion in the Senior Monetization Manager position?

LinkedIn is deeply committed to fostering diversity and inclusion within its workplace culture, particularly in the Senior Monetization Manager - Pricing Strategy role. The company actively seeks candidates from diverse backgrounds and perspectives to enrich its team. Initiatives include leadership development programs and creating an accessible environment for all employees, ensuring that every voice is heard and valued.

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What skills are valued for the Senior Monetization Manager - Pricing Strategy at LinkedIn?

Skills valued for the Senior Monetization Manager - Pricing Strategy role include strong analytical capabilities, strategic thinking, and experience in stakeholder management. Proficiency in SQL and Excel, exceptional communication skills, and a solid background in pricing strategy and analysis are also crucial. Additionally, the ability to inspire cross-functional collaboration and a customer-centric mindset are key attributes for success in this position.

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What is the compensation range for the Senior Monetization Manager - Pricing Strategy role at LinkedIn?

The compensation range for the Senior Monetization Manager - Pricing Strategy position at LinkedIn is between $123,000 and $192,000. Compensation packages may vary based on factors such as skills, depth of experience, certifications, and specific work location. The total compensation may also include additional benefits such as annual performance bonuses, stock options, and other incentive plans.

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Common Interview Questions for Sr Monetization Manager - Pricing Strategy
Can you explain your approach to developing a pricing strategy?

When developing a pricing strategy, I start with comprehensive market research to understand customer needs and value perceptions. I utilize quantitative methods such as conjoint analysis and historical data to gauge price sensitivity. This data helps me formulate pricing models that align with business objectives while ensuring competitiveness in the market.

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How do you measure the success of a pricing strategy?

The success of a pricing strategy can be measured through various metrics, including revenue growth, customer acquisition rates, and retention metrics. Additionally, conducting customer feedback surveys and monitoring changes in market share after implementing the strategy can provide insights into its effectiveness.

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What experience do you have in conducting market research for pricing decisions?

I have extensive experience in conducting end-to-end market research, employing methodologies such as Van Westendorp and Gabor-Granger techniques. These approaches allowed me to derive actionable insights that informed pricing models, adjusted packaging, and optimized go-to-market strategies for various products.

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Describe a challenging project you led related to pricing strategy.

One challenging project involved revamping a pricing model for a SaaS product that had stagnant growth. I led a cross-functional team to analyze barriers to adoption, gathered customer feedback through surveys, and adjusted the pricing based on perceived value, which ultimately resulted in a 20% increase in new customer acquisition.

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How do you handle disagreements with stakeholders on pricing decisions?

When disagreements arise with stakeholders, I focus on facilitating open communication by presenting data-driven insights that support my recommendations. I aim to understand their viewpoints and work collaboratively to find common ground, ensuring that everyone's concerns are addressed while focusing on the overarching business goals.

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What role does analysis play in your pricing decisions?

Analysis is fundamental to my pricing decisions. I leverage both quantitative analysis—such as historical sales data and customer segmentation—and qualitative feedback to create an overview of market dynamics and customer preferences, ensuring that pricing strategies are informed and effective.

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Can you provide an example of how you’ve influenced executives regarding pricing strategy?

In a previous role, I created a comprehensive presentation with data supporting a proposed pricing change. By clearly illustrating how the new pricing would enhance perceived value and drive revenue, I was able to gain buy-in from senior executives, leading to successful implementation of the new pricing strategy.

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What tools do you use for pricing modeling and analysis?

I often utilize Excel for building financial models, alongside SQL for data extraction and analysis. Additionally, I employ analytics and presentation tools to visualize data and prepare performance reports, which facilitate clarity and informed decision-making regarding pricing strategies.

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How can you ensure that pricing strategy aligns with customer needs?

Ensuring alignment of pricing strategy with customer needs involves continuous engagement and feedback collection. I conduct customer interviews and surveys to gauge perceptions of value and price sensitivity, allowing me to adjust the pricing strategy to better meet customer expectations and improve satisfaction.

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What strategies do you recommend for pricing a new product?

For pricing a new product, I recommend employing strategies such as penetration pricing to quickly capture market share or skimming pricing if the product has unique features. Additionally, conducting competitor analysis to understand market positioning and leveraging customer feedback are essential for determining the optimal pricing approach.

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Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)

Our mission is to create economic opportunity for every member of the global workforce and this vision connects our more than 16,000 employees in dozens of offices across five continents. It inspires us to invest in our talent, support career grow...

907 jobs
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Full-time, hybrid
DATE POSTED
April 18, 2025

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