Sr. Program Manager, Creative Testing

Company Description Linked In is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by... investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed. Join us to transform the way the world works. Job Description At Linked In, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid or remote work options, meaning you can work from home and commute to a Linked In office, depending on what's best for you and when it is important for your team to be together, or this role can be performed remotely in most locations in the country of employment. Are you passionate about impacting the careers of hundreds of millions of professionals? Are you an expert at Market Research who loves leveraging insights to influence business decisions? We are looking for a marketing-savvy market researcher to create and nurture a lasting relationship between Linked In and our members and customers. The Senior Program Manager, Creative Testing will partner closely with brand and marketing to drive the research, insights strategy, and execution for our campaign testing. The ideal candidate will be both analytical and creative, collaborative and influential, and will exemplify Linked In's culture and values. This position sits in the Market Research team within the broader Marketing organization and is responsible for driving our understanding of Linked In's members and customers, as it relates to our large marketing campaigns. We're excited about researchers who have a strong results orientation and know how to create value in an agile, fast paced, high performing environment. Responsibilities: • Initiate, lead, and execute research to optimize brand creative campaigns for resonance with members and customers • Design and recommend best research practices and methodologies (qual/quant/behavioral) to understand marketing campaign effectiveness • Manage end-to-end project set-up (questionnaire and discussion guide writing) and execution (in-field) in close collaboration with operations team or external vendors • Analyze data (using a variety of tools and resources) - includes survey-based data, qualitative data, and linking to behavioral data when relevant • Translate research findings into clear business implications and drive increased interest for research • Be an authority and owner of creative testing and continue to innovate, iterate, and take intelligent risks to design and implement improvements in the process • Establish research program roadmaps, standards, documentation, and catalog marketing best practices based on research findings • Partner cross-functionally with measurement teams to develop a holistic and unified POV on research outcomes to share recommendations with the business • Build strong relationships with Brand, Product Marketing, Campaign marketing, and Marketing Operations to inform long-term marketing strategy and short-term campaign tactics • Connect creative testing results with campaign measurement to learn and iterate on best practices Success in this role is measured by: • Ability to deepen our understanding of Linked In's customers and members to improve messaging and positioning and drives ROI on marketing investment • Ability to proactively shape marketing campaigns through collaboration with cross-functional partners including product and brand marketing, market research, and marketing operations • Ability to effectively persuade in communicating insights clearly and succinctly, while connecting the dots across multiple sources of data and campaigns • Ability to conduct research at scale horizontally across the business Qualifications Basic Qualifications: • BA/BS Degree or equivalent experience • 6+ years of market research experience (including experience in designing questionnaires and conducting data analysis/synthesis & experience with both qualitative and quantitative research) • 3+ years of experience in brand and advertising research Preferred Qualifications: • Expertise across a variety of quantitative methodologies • Experience working cross-functionally, with a proven track record of influencing to make research driven decisions • Experience working with and analyzing large data sets • Familiarity/experience with data processing tools (e.g. Decipher, Q, SPSS) • Passion for and experience with brand, marketing, and/or advertising research • Excellent verbal and written communication skills • Understanding of end-to-end measurement for marketing campaigns from early-stage testing through campaign measurement Suggested Skills: • Project & Time Management • Adaptability • Persuasive & Strategic Communication • Relationship Building • Consultative Nature Linked In is…