Team Manager, Paid Media and Measurement

As a Team Manager, Paid Media and Measurement at Linqia, you will oversee all paid media activities and measurement strategies across influencer campaigns. Your key responsibilities include developing campaign strategies, managing client communications, fostering team education, and enhancing vendor relationships. You will also track KPIs and provide performance insights to improve overall results.

To be considered for the Team Manager, Paid Media and Measurement position at Linqia, candidates should have 5-6 years of experience in paid media and digital marketing, including at least 3 years of experience in management roles. A deep understanding of paid social platforms, strong communication skills, and a passion for team development are essential for success.

In the role of Team Manager, Paid Media and Measurement at Linqia, you will act as a senior contact for clients. You'll provide thought leadership by translating campaign performance into actionable insights, ensure clients are informed about their results, and suggest compelling recommendations that enhance their marketing strategies.

At Linqia, the culture is centered around innovation, collaboration, and career development. As the Team Manager, Paid Media and Measurement, you will be part of a hardworking, fun-loving team that values intelligence and integrity, allowing you to mentor others while striving for excellence together.

Linqia focuses on supporting career development, meaning that as a Team Manager, Paid Media and Measurement, you will have ample opportunities to grow within the organization. Through team mentorship, workshops, and cross-functional collaborations, your role will evolve in conjunction with your professional development.

When answering this question, highlight specific campaigns you've managed, discussing the platforms used, strategies implemented, and the measurable results achieved. Demonstrating your ability to balance strategic vision with hands-on execution is key.

Mention the resources you utilize, such as industry publications, webinars, and networking events. Discussing your proactive approach to learning will illustrate your commitment to being at the forefront of paid media strategy.

Focus on your analytical skills. Discuss your approach to analyzing data, making adjustments based on performance, and testing different ad creative to maximize ROI. Use examples to illustrate your methodologies.

Emphasize your communication skills. Explain how you clarify objectives upfront, provide regular updates, and proactively address issues. It's important to portray yourself as a client advocate who balances transparency and professionalism.

Draw from a specific experience that showcases your mentorship style. Highlight how you provided guidance, the outcomes of your mentoring, and the importance of team growth in achieving overall success.

Discuss methods you have used to create a collaborative environment. Talking about regular team meetings, brainstorming sessions, and open-door policies can highlight your commitment to teamwork.

Provide an example of a conflict you helped resolve, emphasizing your problem-solving skills, empathetic communication, and focus on finding a mutually beneficial solution.

Explain how you leverage data analytics to inform campaign strategies, optimize performance, and provide actionable insights. Demonstrating your data-driven mindset is essential.

Share your methods for prioritization, such as using project management tools or assessing project impact and urgency. Discussing how you balance short-term needs with long-term goals shows your strategic thinking.

Articulate your passion for influencer marketing and how Linqia's values align with your professional goals. Relating your skills and experiences to the company's mission will strengthen your case as a motivated candidate.