Marketing Coordinator

The Marketing Coordinator at Localcoin will be integral in supporting the execution of both paid and organic marketing campaigns, increasing foot traffic to retail locations. Responsibilities include collaborating on new product launches, conducting keyword research to enhance owned media, managing customer retention programs, and ensuring the accuracy of our Google listings to boost local SEO performance.

To qualify for the Marketing Coordinator position at Localcoin, candidates should have at least 3 years of experience in a marketing role, strong project management skills, and exceptional written and oral communication abilities. Bilingual candidates in English and French will have an edge. Familiarity with Local SEO strategies and creative thinking is essential to succeed in this dynamic environment.

In the role of Marketing Coordinator at Localcoin, you'll predominantly use your project management skills, collaborate across teams, and execute marketing campaigns that require both creativity and analytical thinking. Understanding of Local SEO strategies, effective communication, and the ability to manage multiple projects simultaneously will be crucial to your success.

Localcoin is dedicated to the professional development of its team members. As a Marketing Coordinator, you will have access to various opportunities for growth, including ongoing training, mentorship from experienced marketing professionals, and participation in standup meetings and monthly socials to foster team connectivity and collaboration.

The work culture at Localcoin emphasizes innovation, transparency, and teamwork. As a Marketing Coordinator, you will work in a collaborative environment that values diverse perspectives, encourages creativity, and fosters an inclusive atmosphere where everyone is empowered to contribute their ideas and improve processes.

Discuss instances where you conducted keyword research or performed audits to optimize listings. Highlight specific examples of how these strategies successfully increased online visibility and foot traffic to physical locations.

Tell a detailed story about the campaign, including your role, the objective, the target audience, and measurable outcomes. This shows your ability to lead and achieve results while underlining your creativity and analytical skills.

Mention specific tools (e.g., Trello, Asana) and discuss how they help in organizing tasks, collaborating with team members, and tracking progress, emphasizing your ability to manage projects effectively.

Explain your framework for launching a product, including conducting market research, defining the target audience, setting goals, coordinating with various teams, and utilizing both paid and organic channels to publicize the launch.

Discuss your perspective on the key performance indicators (KPIs) relevant to the campaign's objectives. For instance, focus on conversion rates, ROI, or customer engagement metrics, and provide examples.

Share your preferred practices such as regular check-ins, updates through communication tools, and open channels for feedback. Highlight how these practices promote alignment and project success.

Detail your hands-on experience managing paid media campaigns, the platforms you've used (Facebook, Google Ads), and metrics used to evaluate their effectiveness, emphasizing your analytical skills.

Discuss your strategies for continual learning, such as following industry blogs, participating in webinars, or joining relevant forums, showcasing your passion for marketing and cryptocurrency.

Explain how collaboration with cross-functional teams contributes to better marketing outcomes. Share examples where teamwork led to innovative solutions or improved efficiency.

Share your enthusiasm for Localcoin's mission in the cryptocurrency space, your alignment with its values, and why the Marketing Coordinator role excites you. Show how your goals fit with Localcoin’s vision.