Social Media Manager

Talkiatry is seeking a Manager or Senior Manager of Social Media to lead and execute our organic social media strategy, creating a compelling and professional digital presence that drives patient discovery, strengthens employer branding, and expands organic reach. The ideal candidate is highly creative, collaborative, and data-driven, with a proven ability to engage diverse audiences while maintaining brand authority and credibility in the mental health space.

About Talkiatry:

Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment.   

60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome.   With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine. 

• Lead strategy and execution for Talkiatry’s social media and social content channels as part of the Marketing organization
• Create engaging content in collaboration with Talkiatry’s doctors, leadership team and creative team to reach our key audiences: patients, clinicians, health system partners
• Tailor content across social channels that resonate and generate engagement on LinkedIn, Facebook, Instagram, TikTok, Reddit, X.
• Plan, maintain, and execute an editorial calendar, ensuring a steady cadence of engaging educational and inspirational content.
• Develop and manage an input, review, and approval workflow to ensure efficient collaboration with internal teams and stakeholders.
• Monitor social conversations and brand mentions, identifying opportunities to engage and mitigating risks to brand reputation.
• Gather actionable insights from analytics to refine content strategies and optimize engagement.
• Stay updated on platform trends, algorithm changes, and competitor activities to keep the strategy innovative and effective.

• Creative & Strategic Thinker – You craft innovative, engaging strategies that align with larger business goals.
• Organized & Deadline-Driven – You manage workflows and editorial calendars efficiently to deliver quality content on time.
• Data-Driven & Analytical – You use insights from analytics to inform strategy and measure success.
• Adaptable & Trend-Savvy – You monitor social trends and platform updates, quickly adjusting strategies to maintain relevance.
• Compliance-Minded & Ethical – You ensure all content adheres to regulatory standards without compromising creativity.
• Decisive & Collaborative Problem-Solver – You prioritize tasks effectively, making informed decisions and seeking input when needed.

• Bachelor’s degree or relevant experience in marketing, communications, or a related field.
• 5+ years of experience in social media management for high-growth brands.
• Proven track record of building engaged audiences across platforms like Instagram, LinkedIn, and TikTok.
• Strong proficiency in social media tools (e.g., Sprout Social, Brand Bastion) and analytics platforms (e.g., Google Analytics, native platform tools).
• Expertise in writing and editing, with the ability to adapt tone and style for different platforms.
• Experience collaborating with creative teams to produce high-quality content.
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care  
• Collaborative environment: be part of building something from the ground up at a fast-paced startup   
• Flexible location: work where you want to, either remotely across the U.S. or from our HQ in NYC   
• Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!  
• Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands   
• It all comes back to care: we’re a mental health company, and we put our team’s well-being first  

Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work. 

At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.

We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.