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Social Media Coordinator

At Loews Hotels at Universal Orlando, our team members get to make a difference and have fun every day. Our world-class team brings to life the incredible, award-winning hotels located at Universal Orlando Resort.

Named one of Central Florida’s Top Workplaces and one of America’s Best-in-State Employers by Forbes, we are committed to our “power of we” culture.

Are you looking for a place where you can bring your authentic self to work every day and be able to connect, engage and delight?

  • We offer excellent benefits and perks including one free meal per shift and free theme park access.

  • We have a dynamic culture that makes every day interesting, challenging, fulfilling and fun.

  • We embrace diversity at our core and offer the opportunity for all team members to reach their potential.

  • We invest in training and development opportunities for all team members.

  • We promote social responsibility by being a good neighbor in the community.

  • We care for you, just as we care for others.

About Lakewood Regional Support

Our regional support center provides resources to our hotels for multiple areas including Human Resources, Engineering, Purchasing, Accounting, Security, Group Reservations, Guest Contact Center, Information Technology, Laundry and Communications.

Who We Are: . Founded in 1960, Loews Hotels & Co operates iconic hotels and resorts across the U.S. Together, our diverse and welcoming teams craft exceptional experiences in iconic destinations. Growth and belonging start here; you’ll be valued for who you are and the goals you have. Whether your next career chapter involves making memories for guests or supporting our properties in our Corporate Office, every role—from Guest Services to Finance, Culinary to IT—offers opportunities to grow and make a meaningful impact. Creating a Team Member experience where you belong no matter what race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status that makes you, you is a daily focus for us.

What We Offer:

• Competitive health & wellness benefits, 401(k) & company match

• Paid Sick Days, Vacation, and Holidays, Paid Bereavement

• Paid Pet Bereavement

• Training & Development opportunities, career growth

• Tuition Reimbursement

• Team Member Hotel Rates, other discounts, perks and more

What We’re Looking For:

As our Social Media Coordinator, you'll be a critical piece of our social media team and will assist in keeping our content organized, engaging, and aligned with our overall brand strategy. You'll also be highly involved with community management across our social media accounts, and will work closely with the broader Public Relations team by assisting with media events, photo shoots, and day-to-day operations. This role is ideal for an exceptionally organized individual who is passionate about hospitality and social media.

Who You Are:

• A relationship builder with strong interpersonal skills - with a strong focus on guest service

• A self-starter with strong time management skills and the ability to manage and prioritize responsibilities and meet deadlines

• A quick-thinking individual with the ability to thrive in a collaborative, dynamic team environment and work on multiple projects simultaneously

• A team player who is willing to work a flexible schedule, including weekends and holidays, as assigned

• A polished professional who will adhere to campus grooming and dress code standards and comply with all safety protocols and campus policies - and who is able to act swiftly and in accordance with emergency procedures

What You Will Do :

• Content Creation: Creates, curates, and schedules eye-catching social media content in accordance with brand standards and guidelines

• Channel Optimization: Assists in maintaining the organization's public image through social media platforms

• Partner Communications: Collaborates with other departments and external partners to align social media efforts with broader organizational objectives

• Social Media Reporting: Works with the Social Media Strategist and Social Media Manager to analyze social media metrics and determine campaign effectiveness

• Community Engagement: Assists with community engagement efforts across multiple social media sites and liaises directly with hotel teams to escalate and resolve guest service issues

• Influencer Vetting: Assists in vetting and responding to inbound influencer inquiries

• Collaboration: Collaborates effectively with team members to ensure social media content meets business quality standards

• Administrative Support: Maintains photography library, develops and maintains digital filing system, and writes and distributes correspondence

• Event/Photo shoot support: Supports promotional efforts for hotel-based special events and assists with photo and video shoots on property

• Other Duties: Supports broader Public Relations/Comms team initiatives as assigned

Your Experience Includes:

• Degree in public relations, communications, marketing, advertising, journalism, or related field preferred

• Minimum of 2 years relevant work experience, preferably in hospitality or travel or in a social media-focused role

• Proficiency in Microsoft Word, Excel, and PowerPoint

• Excellent working knowledge of Facebook, Instagram, X, and LinkedIn

• Experience using social media editing tools - like Canva and Photoshop - and social media marketing tools - like Sprout Social, Pixlee, and Sprinklr - a plus

• Experience with photography, camera equipment and photo editing software a plus

Average salary estimate

$57500 / YEARLY (est.)
min
max
$50000K
$65000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Social Media Coordinator, Loews Hotels & Co

Join Loews Hotels at Universal Orlando as our Social Media Coordinator and be a vital part of an extraordinary team dedicated to crafting memorable experiences. Nestled in the heart of Orlando, you'll engage with fellow team members in a culture that values authenticity and connection. Your role will revolve around creating captivating social media content that brings our brand to life while maintaining a keen eye for organization and engagement. You will not only manage our presence across platforms like Instagram, Facebook, and LinkedIn but also collaborate closely with the Public Relations team. From community management to assisting with media events and photo shoots, each day will be filled with opportunities to shine. We believe in investing in our team, offering fantastic benefits including a 401(k) plan, paid time off, and even pet bereavement leave! Our environment is dynamic, inclusive, and perfectly suited for someone who thrives on collaboration and creativity. If you have a knack for storytelling through social media and a passion for hospitality, this is the perfect opportunity for you to grow in your career while making a positive impact on our guests and the community. Come bring your authentic self to Loews Hotels, where each team member plays a crucial role in building extraordinary moments together.

Frequently Asked Questions (FAQs) for Social Media Coordinator Role at Loews Hotels & Co
What are the main responsibilities of a Social Media Coordinator at Loews Hotels?

As a Social Media Coordinator at Loews Hotels, your primary responsibilities include creating and curating engaging social media content that aligns with our brand. You will also manage community engagement across various platforms, assist the Public Relations team with media events, and analyze social media metrics to gauge campaign effectiveness. It's a dynamic role where organization and creativity are key!

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What qualifications are needed for the Social Media Coordinator position at Loews Hotels?

To qualify for the Social Media Coordinator position at Loews Hotels, candidates typically need a degree in public relations, communications, marketing, or a related field. A minimum of 2 years of relevant experience in social media or hospitality is preferred. Proficiency in social media tools like Canva and familiarity with platforms such as Facebook and Instagram are also beneficial.

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How does a Social Media Coordinator contribute to the brand strategy at Loews Hotels?

The Social Media Coordinator at Loews Hotels plays a crucial role in contributing to brand strategy by creating content that adheres to our brand guidelines and resonates with our target audience. You’ll be responsible for channel optimization, partner communications, and ensuring that social media efforts align seamlessly with overarching organizational goals.

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What skills are essential for a successful Social Media Coordinator at Loews Hotels?

Essential skills for a successful Social Media Coordinator at Loews Hotels include strong interpersonal and organizational skills, the ability to work collaboratively in a team environment, and proficiency in managing multiple projects simultaneously. Additionally, a polished professional demeanor and time management skills are key to thriving in this role.

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What kind of culture can one expect while working as a Social Media Coordinator at Loews Hotels?

At Loews Hotels, our culture is vibrant, inclusive, and dedicated to fostering growth and belonging. As a Social Media Coordinator, you will be part of a team that values authenticity, diversity, and social responsibility. We take pride in providing exceptional experiences not just for our guests but also for our team members.

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Common Interview Questions for Social Media Coordinator
How do you manage content creation for multiple social media platforms?

To manage content creation across multiple social media platforms, I prioritize developing a content calendar that aligns with our strategy. I make use of social media management tools to schedule posts in advance, ensuring a consistent voice and branding across channels while allowing flexibility to engage timely with followers.

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Can you give an example of a successful social media campaign you've managed?

In my previous role, I managed a social media campaign for a seasonal promotion, utilizing eye-catching visuals and engaging copy. By analyzing engagement metrics and adjusting the content in real-time based on feedback, we significantly increased our interaction rate by over 30% and drove measurable foot traffic to our event.

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What strategies do you use for community engagement on social media?

Effective community engagement strategies include responding promptly to comments and messages, creating interactive content such as polls and questions, and sharing user-generated content to foster a sense of community. I'm also committed to addressing guest service issues directly and tactfully through our social platforms.

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How do you stay updated on current social media trends?

I stay updated on current social media trends by following influential marketing blogs, engaging with industry leaders on platforms like LinkedIn, and participating in webinars. I also continually assess what's trending within our target demographic to keep our content relevant and engaging.

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How do you handle negative feedback on social media?

Handling negative feedback on social media involves responding quickly and professionally. I acknowledge the issue, express empathy, and aim to move the conversation offline where I can resolve the problem more effectively. This not only addresses the guest’s concern but also shows our audience that we care about their experiences.

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What role does analytics play in your social media strategy?

Analytics play a vital role in shaping my social media strategy. By tracking engagement rates, reach, and conversion metrics, I can analyze what's working and what's not. This data-driven approach allows me to adjust our content strategy to optimize performance and ensure we meet our objectives.

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Describe your approach to collaborating with other departments at Loews Hotels.

I believe in open communication and fostering strong relationships with other departments. I regularly meet with colleagues in Public Relations and Marketing to align on initiatives, share insights, and brainstorm effective campaigns. This ensures we present a unified brand message across all platforms and services.

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What experience do you have with social media management tools?

I have extensive experience using social media management tools like Sprout Social and Hootsuite for scheduling, monitoring, and reporting. I've also utilized Canva for designing content and analytics software to measure campaign performance, which allows me to create data-informed strategies.

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How would you prioritize tasks as a Social Media Coordinator?

I prioritize my tasks by evaluating deadlines and the potential impact on our overall goals. I maintain a digital to-do list that helps track tasks, ensuring urgent content is produced while also dedicating time for long-term projects and community engagement efforts.

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How do you ensure brand consistency across social media channels?

To ensure brand consistency across channels, I create and adhere to a comprehensive style guide that contains our voice, visuals, and messaging guidelines. Regular team reviews and feedback sessions also help to maintain alignment and quality across all social media outputs.

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Loews Hotels & Co aspires to Welcome You like Family, meaning we care for you just as we care for our own. Our culture is rooted in providing an inclusive environment for all team members, guests, partners and neighbors, one where we treat everyo...

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Full-time, on-site
DATE POSTED
April 4, 2025

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