Marketing Assistant (Campaign)

About Us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Japan, Hong Kong SAR China and United States of America.

Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

Role purpose

As a Marketing Assistant (Campaign) at Love, Bonito Malaysia, you will be responsible for planning, executing, and driving impactful campaigns that bring our brand to life. Reporting directly to the Assistant Marketing Manager, you’ll play a pivotal role in shaping Love, Bonito’s presence during an exhilarating scale-up season. From rolling out exciting GWP initiatives and managing KOL partnerships to coordinating photoshoots and collaborating with regional teams, you’ll be at the heart of creative and strategic marketing execution. If you’re passionate about fashion, love turning bold ideas into reality, and thrive in a fast-paced, purpose-driven environment—this is your chance to make a real impact with a brand that empowers women.

Accountabilities

• Assist the end-to-end execution of marketing campaigns, including GWP roll-out, brand partnerships, KOL Management and Lookbook creation, clothing orders, and fostering strong relationships with key partners.
• Support the planning and coordination of events and photoshoots to ensure smooth and timely execution.
• Collaborate with HQ Marketing and Merchandising teams to manage GWP roll-outs, monitor performance, and provide regular performance reports and insights.
• Maintain and monitor the KOL posting tracker, analyzing the effectiveness of each collaboration and providing actionable recommendations for future KOLs selections.
• Oversee the upkeep of marketing inventory, including GWP items, photoshoot accessories, and other essential materials.
• Manage payment requests and invoices, ensuring they are processed promptly and accurately.
• Stay updated on the latest industry trends, identify emerging topics and opportunities, and contribute creative ideas to enhance campaign innovation and relevance.

Knowledge, experience & capabilities:

• Ability to work in a fast-paced environment with high goals and KPIs.
• Effective communicator and an influential team player.
• Degree in Marketing or relevant field.
• A passion for the brand and empowering women.
• Growth mindset.
• An interest in fashion and general female consumer products.
• An ability to think & work strategically and systematically.
• Strong problem-solving skills and an ability to think out of the box with solutions that are scalable, sustainable, yet most cost-efficient.
• A self-starter, proactive and hands-on approach. Get it done right, and fast!
• Strong project management, multitasking and execution abilities.
• A fun, energetic and charismatic personality

Critical success factors 

• Well-maintained & updated GWP, KOL and Inventory tracker
• Qualitative positive feedback from KOL
• KOL timely postings
• Timely payment

1. Flexible Work Arrangement

• Hybrid work arrangement (twice a week office visits)
• Flexible and adjustable work hours

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, etc)

3. Learning and Career Development

• Learning and development
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products
• Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us!)
• Employee driven peer-to-peer recognition platform to honor and celebrate everyday achievements