Marketing Executive, Newsletter Marketing

About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

The role

You will be responsible for contributing to the overall global brand strategy, telling our story across our key markets through brand campaigns and across digital and retail touchpoints for Love, Bonito. You will play a pivotal role in the development of Love, Bonito’s brand in our focus markets by leveraging newsletters and chat commerce (i.e. SMS, Telegram, Whatsapp) as the main levers. Reporting into the Assistant Marketing Manager (Newsletters), you will play a key role in building our brand, driving content excellence and performance, and supporting in shaping Love, Bonito throughout this exhilarating expansion phase. 

You should have / be

• A passion for marketing and storytelling with a strong consumer instinct, and full-funnel growth with strong analytical acumen
• Both creative yet analytical abilities 
• A passion and genuine interest in our brand and mission - fashion and our community of women  
• A self-starter, resourceful, proactive and hands-on approach. Get it done right, and fast!
• Strong project management, multitasking, and execution abilities, with a keen eye for detail. 
• Extreme ownership as well as a mission-first and performance-driven mentality
• Ability to communicate effectively and impactfully with both internal and external stakeholders
• Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; Growth Mindset; We’re Better Together! 

Main responsibilities

• Support the Assistant Manager in driving day-to-day Marketing operations across HQ and all countries into best-in-class standards and excellence – including the execution of Monthly Content Calendar (i.e. participating in brainstorming sessions, raising content briefs, oversee creation of assets by Creative team, and set up in Emarsys)
• Collaborate with other channel owners and cross-functional teams e.g. HQ Campaigns, Social, Creative (Copywriting, Visual Design), Data, Ecommerce, Merchandising 
• Tracking, reporting and analysis of newsletter performance for key market(s) assigned 
• Support the team’s initiatives in the achievement and improvement of main growth metrics for newsletters and chat commerce across key markets including:
• Open Rate (OR), Click-through Open Rate (CTOR), Conversion Rate (CR) 
• Sessions, Orders, NSBR 
• YoY Growth in revenue, audience (e.g. Subscriber base for eDM)  
• Support in driving other newsletter-related & chat commerce campaigns & initiatives from planning to execution globally 
• Research competitors and their strategies to find the gaps in the industry and opportunities for further growth

Qualifications & Experience

• 1–2 years of relevant work experience in  content creation and storytelling, ideally within B2C marketing for fashion, lifestyle, or consumer brands and with email marketing experience
• Proficient in basic copywriting
• Proficient in Microsoft Office and Google Suite – Slides, Sheets, Docs
• Relevant university degree in business, marketing, or other relevant fields
• Good to have: Proficient with marketing and analytics tools such as Emarsys, Tableau, Metabase

1. Flexible Work Arrangement

• Work from anywhere!
• Remote work according to HQ operating hours

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)

3. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us!)
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
• Internal Referral programme