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Growth Marketing Analyst

The Luxor team has built various solutions for Bitcoin mining and compute power, including a mining pool, firmware, an ASIC Trading platform, hashrate derivatives markets, and the leading mining data & content website, Hashrate Index and a cloud services product. Our product suite is growing rapidly, and as such, we are looking to expand our marketing team to support our next stage of growth.

This is a remote role. This role will report to the COO. The ideal candidate is based between UTC-8 and UTC-3 timezones.


Requirements:
  • Minimum of 3 years of work experience in growth marketing and SEO.
  • A deep understanding of SEO tools, and product analytics, i.e. Google Analytics, Google Search Console, Google Tag Manager, Semrush.
  • Strong expertise managing HubSpot for email marketing, building landing pages, setting up Forms, Workflows, and Pipelines.
  • Minimum of 3 years experience with paid marketing, specifically remarketing setups on Google Ads, YouTube, LinkedIn Ads.
  • Strong knowledge and passion of the Bitcoin mining industry and cloud services.
  • Strong expertise managing Twitter, LinkedIn, and running a B2B YouTube Channel.
  • Knowledge of API integrations and data sets.


Responsibilities:

  • Maintain a consistent brand and messaging across platforms and product suites.
  • Working with Luxor and Hashrate Index’s overall brand and social media strategy in coordination with design, product, and business teams.
  • Build out Luxor’s referral and affiliate partner program, from strategy to execution.
  • Help develop the GTM for a cloud services product.
  • Use data to drive insights and changes to communication, paid advertising, and product building.
  • Create and design email marketing campaigns, leveraging Luxor’s internal data sets.


At Luxor we believe that meaningful contributions can be made by anyone. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Luxor is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Luxor welcomes all!

Luxor does not accept unsolicited headhunter and agency resumes. Luxor will not pay any third-party agency or company that does not have a signed agreement with Luxor.

Average salary estimate

$85000 / YEARLY (est.)
min
max
$70000K
$100000K

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What You Should Know About Growth Marketing Analyst, Luxor Technology

Are you a skilled Growth Marketing Analyst looking to make an impact in the world of Bitcoin mining? Join the dynamic team at Luxor, where we’re revolutionizing the industry with our cutting-edge solutions like mining pools and cloud services. This exciting remote position reports directly to the COO and is ideal for candidates residing in the UTC-8 to UTC-3 time zones. In this role, you will take the lead in managing our online presence, focusing on everything from brand consistency across various platforms to creating compelling email marketing campaigns that resonate with our audience. Your experience with SEO tools such as Google Analytics and Semrush combined with a strong background in paid marketing through platforms like Google Ads and LinkedIn will be invaluable. A profound passion for the Bitcoin mining and cloud services is essential, as you’ll be at the forefront of our marketing strategies, building out referral and affiliate programs, and steering our go-to-market initiatives for new products. At Luxor, equality and inclusiveness are part of our core philosophy, and we celebrate diversity in all its forms. If you’re looking to join a company that values your contribution and dedication, Luxor may just be the place for you.

Frequently Asked Questions (FAQs) for Growth Marketing Analyst Role at Luxor Technology
What are the main responsibilities of a Growth Marketing Analyst at Luxor?

As a Growth Marketing Analyst at Luxor, you will be responsible for maintaining brand consistency across all platforms, working closely with teams to synchronize Luxor and Hashrate Index's overall marketing strategy, and utilizing data to inform key marketing decisions. Additionally, you'll be tasked with developing and executing the referral and affiliate partner programs, supporting the go-to-market strategies for cloud services, and crafting data-driven email marketing campaigns.

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What qualifications are required for the Growth Marketing Analyst position at Luxor?

To qualify for the Growth Marketing Analyst position at Luxor, applicants should have a minimum of three years of experience in growth marketing and SEO along with strong analytical skills relevant to platforms such as Google Analytics, Search Console, and Tag Manager. You should also possess hands-on experience in managing HubSpot, paid marketing campaigns, and social media platforms, particularly in the Bitcoin mining sector.

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What tools and technologies should a Growth Marketing Analyst at Luxor be familiar with?

A successful Growth Marketing Analyst at Luxor will need a deep understanding of various SEO tools and product analytics platforms, such as Google Analytics and Semrush. You'll also need expertise with email marketing through HubSpot, as well as proficiency in paid marketing channels, including Google Ads and LinkedIn Ads. Familiarity with API integrations is also beneficial.

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How does Luxor support diversity and inclusion for their employees?

Luxor is deeply committed to creating an inclusive workplace that reflects the diversity of our communities. We have instituted various programs and initiatives, such as equal pay, employee resource groups, and inclusive benefits, to ensure our workforce is welcoming to all individuals, regardless of race, gender, or background.

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Is the Growth Marketing Analyst role at Luxor remote?

Yes, the Growth Marketing Analyst position at Luxor is a remote role. However, candidates should ideally be based in time zones between UTC-8 and UTC-3 to facilitate collaboration with the team.

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Common Interview Questions for Growth Marketing Analyst
Can you explain your experience with SEO tools relevant to the Growth Marketing Analyst role?

Discuss specific SEO tools you have used such as Google Analytics, Semrush, and Google Search Console. Highlight how you utilized these tools to drive growth and analyze performance metrics in previous roles, providing concrete examples of successful campaigns or strategies.

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How do you approach creating an email marketing campaign?

Outline your process for developing an email marketing campaign from strategy to execution. Detail how you segment your audience, craft compelling content, and utilize HubSpot to monitor performance metrics such as open rates and conversions.

Join Rise to see the full answer
What is your strategy for managing paid advertising on platforms like Google Ads?

Explain your approach to developing and optimizing paid advertising campaigns. Mention how you conduct keyword research, select target audiences, and test various ad copy and designs to maximize ROI. Provide examples of successful campaigns you've executed.

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How would you handle data analytics to drive marketing strategies at Luxor?

Discuss your familiarity with analyzing data to derive actionable insights. Describe how you would use analytical tools to evaluate marketing performance, inform decision-making, and adjust strategies in real-time to optimize campaign results.

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What experience do you have with managing social media platforms for B2B marketing?

Share your hands-on experience in managing platforms like LinkedIn and Twitter. Highlight specific strategies you employed to engage with B2B audiences, including content creation and community management. Provide examples of how these efforts supported overall marketing objectives.

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How do you ensure brand consistency across different marketing channels?

Discuss your strategies for maintaining a consistent brand voice and message across all marketing channels. Mention tools or processes you use to coordinate branding efforts and how you adapt messaging for different platforms while retaining core brand values.

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Describe a successful referral or affiliate program you have implemented.

Provide a detailed account of a referral or affiliate program you developed. Discuss the objectives, strategies, and metrics you monitored, and explain how the program contributed to overall growth targets.

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How do you keep up with the Bitcoin mining industry and its marketing trends?

Describe your methods for staying informed about industry trends, whether through continuous learning, attending webinars, or engaging with thought leaders. Highlight how this knowledge has helped you provide innovative marketing solutions.

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What challenges have you faced in previous marketing roles, and how did you overcome them?

Share specific challenges you encountered, such as low engagement rates or underperforming campaigns. Discuss the steps you took to analyze the situation, the adjustments you implemented, and the outcomes of your strategies.

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Why do you want to work as a Growth Marketing Analyst for Luxor?

Articulate your genuine interest in the role and the company. Discuss what excites you about the intersection of marketing and the Bitcoin mining industry, and your aspiration to be part of a forward-thinking team like Luxor’s.

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Full-time, remote
DATE POSTED
December 16, 2024

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