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Coordinator, Public Relations

Company Description

Since 1828, Guerlain - an iconic luxury French Perfume & Cosmetics brand, part of the LVMH Group - has explored, innovated and perfected its Fragrance, Skincare and Makeup thanks to its daring creators of mythical creations with timeless know-how. All with Nature and Art as inspiration and the Culture of Beauty as a signature.

In Fragrance, Guerlain Master Perfumer, Thierry Wasser, embodies the fifth generation of Guerlain Perfumers. As a figure within the contemporary fragrance world, Thierry Wasser has put his name to many of the House’s creations. He contributes to an olfactory legacy of some 1100 fragrances and explores the world in search of the most exclusive raw materials. In Makeup, newly appointed Guerlain Creative Director of Makeup, Violette, seemed destined to join the house synonymous with French beauty and constant innovation. With her creativity, Parisian chic and eye for high standards, she knows better than anyone else that makeup is nothing if not the art of bringing out the beauty in each and every one of us.

The House is committed to preserving biodiversity, innovating sustainably, acting for the climate and creating a positive social impact. Above all, Guerlain seeks to protect one of Nature’s most precious wonders: bees, sentinels of the environment and symbol of the House.

Guerlain invites you today to join its North America teams.

Guerlain is part of the LVMH Group.

Job Description

Guerlain is looking for a creative, detail-oriented self-starter who is hyper-organized and excited to take on the role of PR Coordinator at Guerlain in the US. Reporting to the PR Manager, you will support Guerlain’s PR & Communications team and assist in producing exciting and engaging experiences that reflect the brand’s core values. In this role, you will work on all topics related to press, influencer and brand initiatives driving the Maison’s image and brand awareness. This role will support the department in achieving high quality results and be a strong right-hand to the PR Manager, who leads all related activities under the supervision of the Director of PR & Communications. This role will work cross-functionally with internal Marketing, Digital and Visual Merchandising teams, global PR team in Paris and an external PR agency.

What you’ll do:

Press & Influencer Strategy

  • Support press and influencer strategies for launches, campaigns, evergreen initiatives and more to ensure consistent brand visibility and engagement.
  • Manage day-to-day press requests and product send outs in collaboration with US PR agency.
  • Elevate Guerlain’s message through strategic influencer seedings, paid campaigns, events, and activations.
  • Build and maintain key influencer contact lists across 3-axis offering (skincare, fragrance, makeup)
  • Actively network and build relationships with key content creators, talent, agents, etc., monthly.
  • Manage PR product inventory and orders for in-house and PR agency needs.

Event Coordination

  • Support the planning and execution of PR events in the US and globally.
  • Liaise cross-functionally with internal departments (marketing, digital, visual merchandising, global PR)
  • Manage event logistics including preparing assets, coordinating teams, managing vendors, ensuring timely product arrivals, etc.

Press Asset Management

  • Prepare and manage all press assets for PR agency including press releases, imagery, one-pagers.
  • Lead necessary edits to press releases for the local market in collaboration with marketing team and graphic designer.
  • Assist in developing media briefs, interview preparation, Q&A materials in tandem with global and local teams.

Reporting & Competitive Analysis

  • Generate monthly DMR PR reports and wrap reports for product launches and events across 3-axis offering.
  • Consistently monitor ROI and progress made against established KPIs
  • Oversee press clipping reports and media tracker in collaboration with PR agency.
  • Compile and share monthly trend reports on industry developments and key competitors.

Supervision Received

PR Manager

Qualifications

  • Prior working experience in a beauty or luxury company and/or an agency.
  • Strong knowledge of and relationships in the industry: traditional media, influencers, dermatologists, celebrity makeup artists, tastemakers, etc.
  • Excellent verbal and written communication skills; able to communicate across the organization.
  • Attention to detail, resourceful, with a can-do attitude.
  • Team player who is excited for an opportunity to learn and thrive within a fast-paced company.
  • Strong planning and project management skills; ability to work autonomously.
  • Have a finger on the pulse keeping up with the latest industry innovations, trends, best practices, and influencers.
  • Fluency or working knowledge of French is a bonus.

Additional Information

LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance and tenure.

While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published salary range of $65,000-$70,000.

This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

All your information will be kept confidential according to EEO guidelines.

Average salary estimate

$67500 / YEARLY (est.)
min
max
$65000K
$70000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Coordinator, Public Relations, LVMH Perfumes & Cosmetics

Join the renowned Guerlain team as a PR Coordinator, an exciting opportunity to work with a historic and luxurious French perfume and cosmetics brand right in the heart of New York, NY! As a creative and organized self-starter, you’ll dive into Guerlain's dynamic PR & Communications team, supporting the PR Manager in orchestrating innovative and engaging campaigns that showcase the brand's heritage and core values. Your daily adventure will involve collaborating with various teams—Marketing, Digital, Visual Merchandising, and even our global PR team in Paris—to elevate Guerlain’s brand visibility through impactful press and influencer strategies. You’ll manage press requests, oversee product inventories, and dive into the exhilarating world of event coordination, where you’ll help plan and execute awe-inspiring PR events both domestically and globally. Additionally, you’ll prepare essential press assets like press releases and media briefs, generating monthly reports to monitor campaign success. This role is not just about PR; it's about fostering relationships with key influencers and media personalities, making your mark in the beauty industry. So, if you're ready to embrace a fast-paced environment and develop your skills within a globally recognized brand, Guerlain is the place for you!

Frequently Asked Questions (FAQs) for Coordinator, Public Relations Role at LVMH Perfumes & Cosmetics
What are the key responsibilities of the PR Coordinator at Guerlain?

As a PR Coordinator at Guerlain, your main responsibilities will include supporting press and influencer strategies, managing day-to-day press requests, coordinating PR events, and preparing crucial press assets. You'll also generate reports on PR initiatives and keep track of industry trends, all while fostering relationships with influencers and key media contacts.

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What qualifications do I need to apply for the PR Coordinator position at Guerlain?

To successfully apply for the PR Coordinator role at Guerlain, candidates should have prior experience in the beauty or luxury sectors or an agency environment. Strong communication skills, attention to detail, and project management abilities are essential. Familiarity with the industry's latest trends and a working knowledge of French are also advantageous.

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How does the PR Coordinator contribute to brand awareness at Guerlain?

The PR Coordinator plays a vital role in enhancing Guerlain's brand awareness by executing influencer engagement strategies, facilitating product launches, and managing relationships with key media outlets. This proactive approach ensures consistent brand visibility and an engaging narrative that resonates with the target audience.

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What does the event coordination entail for a PR Coordinator at Guerlain?

Event coordination for a PR Coordinator at Guerlain involves planning and executing PR events, dealing with logistics, ensuring timely product arrivals, and coordinating with various internal and external teams. Every detail matters in creating unforgettable experiences that align with Guerlain's luxurious branding.

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Is it essential to know French for the PR Coordinator role at Guerlain?

While fluency in French is not mandatory, having working knowledge can be a definite plus for the PR Coordinator position at Guerlain. It helps facilitate communication with the global PR team in Paris and can enhance relationships with French-speaking influencers and media.

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Common Interview Questions for Coordinator, Public Relations
Can you describe your experience with press and influencer engagement strategies?

In answering this question, highlight relevant experiences where you implemented press strategies or engaged with influencers. Discuss specific campaigns, the outcomes they achieved, and how your efforts contributed to brand visibility.

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How do you prioritize and manage multiple PR projects simultaneously?

To effectively respond, emphasize your organizational skills and ability to set clear priorities. Mention tools or strategies you use to keep projects on track, and provide examples of how you've successfully juggled competing deadlines in the past.

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What role do you think event coordination plays in public relations?

Highlight how event coordination is crucial for showcasing the brand in a positive light, creating memorable experiences, and fostering relationships. Demonstrate your understanding of the strategic purpose behind each event and how they connect to brand messaging.

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How would you handle a last-minute change in a press schedule or event?

Discuss your problem-solving skills and adaptability. Share past instances where you successfully navigated unexpected changes, emphasizing your ability to remain calm under pressure and quickly find effective solutions.

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What steps would you take to build relationships with key influencers?

Explain your approach to networking, including research on potential influencers and strategies to initiate and nurture relationships. Share any personal experiences where you built strong connections that benefited your previous roles.

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How do you stay informed about the latest trends in the beauty industry?

Outline your methods for staying updated, such as following industry publications, social media channels, attending events, and engaging with industry experts. Providing specific resources shows your dedication to remaining knowledgeable.

Join Rise to see the full answer
Can you discuss your experience with managing press releases and media assets?

Describe your experience in preparing press releases, including your writing style and processes for ensuring accuracy. Mention any tools you use for asset management and how you prioritizing clarity and accessibility for the media.

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What do you think is Guerlain’s most effective message in the current beauty market?

Research Guerlain’s values and current campaigns. Articulate your understanding of their brand message, emphasizing sustainability, luxury, and innovation. This shows your alignment with their mission and readiness to convey these themes.

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Have you ever conducted a competitive analysis? What did you learn?

Discuss your experience in performing competitive analysis, touching on what metrics you focused on and insights derived from the process. Illustrating how you've applied those findings to improve PR strategies can impress interviewers.

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How do you ensure the PR initiatives align with the overall marketing strategy of Guerlain?

Talk about your collaborative approach with marketing and other internal teams, emphasizing communication and aligning goals. Share examples of past experiences where you successfully integrated PR initiatives into broader marketing campaigns.

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Established in 1987, LVMH is a wholesale retailer of a variety of items. They offer products inclusive of alcoholic beverages, apparel and accessories, cosmetics, and more. This company is headquartered in Paris, France.

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Full-time, on-site
DATE POSTED
December 2, 2024

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