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Company DescriptionUncommon Schools is a nonprofit network of high-performing, public charter schools providing an outstanding K-12 education in historically under-resourced communities. We have proudly built schools that reflect our student population, with more than 60% of our teachers and staff across our network identifying as a person of color. Uncommon currently manages 53 schools serving more than 20,000 students in five cities: Boston, Camden, New York City, Newark and Rochester. We are proud that Uncommon graduates persist in and graduate from college at five times the rate of their peers nationally. We achieve this by offering strong academic, co-curricular, and social-emotional learning that prepares students for success in college and beyond.Job DescriptionWe are seeking a proven & experienced Creative leader to develop and lead the creative strategy for Uncommon Schools. This role is responsible for cultivating and directing execution against a vision for how the Uncommon visual brand manifests and is engaged across network, regional, and school contexts. This role will own the creative strategy and development for all of Marketing’s workstreams, steward the production process, and manage creative resources, including external designers, agencies, and vendors.The Creative Director role develops the most authentic and compelling manifestation of our brand, elevating the impact of design while advocating for our students and the communities we serve.Our ideal candidate will have a strong background in visual storytelling & campaign development, a ready-to-share strong creative portfolio with proven impact on brand metrics, experience managing people and production, branding systems, a track record of leading complex, integrated design efforts, and a passion for educational equity.Duties and ResponsibilitiesServe as the resident Creative Brand Strategy Expert for Uncommon.Lead the brand strategy for storytelling (art direction, graphic design, photography, and video). Serve as creative subject matter expert for external agencies, functional stakeholders, team members, and vendors. Develop and lead a comprehensive brand architecture and visual brand strategy, building cohesion across our events to ensure a “One Uncommon” look & feel.Lead the development and implementation of Creative Strategy.Proactively build overarching visual creative concepts that create a cohesive look and feel across Uncommon’s programs and regions. Leverage existing insights and agency work to develop year-long creative concepts to support promotional campaigns and organizational strategic priorities. In partnership with Marketing, proactively develop creative concepts for internal campaigns, key events, and moments.Drive the top and end of the creative production process.Partner with Marketing to manage the production of photo and video shoots, building and achieving alignment for creative concepts. Develop and grow relationships with cross-functional partners to support sell-in of concept proposals. Build & manage relationships with local creative vendors, small shop agencies, and studios.Creative Team & Resource ManagementBuild and steward the organization’s asset management system, including brand standards and creative assets. Manage and track the creative and production budgets, identifying opportunities to drive stronger value for creative dollars spent. Maintain the team’s ongoing design project tracking and cost management.Qualifications• 8-10+ years experience in visual brand development• 5+ years leading a team of creatives• 3+ years leading visual branding programs and successful creative vendor management.• Proven experience building and executing concepts for regional or national promotional campaigns• Experience with Adobe Creative Suite required• Creative portfolio requiredAdditional InformationOur people are what make us uncommon. It’s important to us that our compensation practices align with our values and enhance our ability to attract and retain talent. Our compensation philosophy is focused on equity and fairness, retaining our talented staff and valuing their expertise, and transparency and clarity.Compensation for this position: The starting compensation for this role based in NYCis between $115,900-$144,900 and generally, we expect that qualified candidates in this location will be made an offer between $115,900 and $130,400. The starting pay will depend on a variety of factors that may include but are not limited to experience, education, training, certification, and location. Because we value staff staying in their roles over time, we do not currently cap salary ranges.Uncommon believes in the importance of being a diverse, equitable and inclusive organization that enables our students and staff to thrive. We are committed to building a talented team that reflects the diverse backgrounds and experiences of our students. At the same time, we work to ensure an inclusive community through creating a space for meaningful dialogue about issues of race and identity for our staff and students. As an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.

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What You Should Know About Creative Director, Uncommon Schools

Are you a creative powerhouse looking to make a genuine impact in the field of education? Uncommon Schools, a leading nonprofit network of public charter schools based in New Rochelle, NY, is searching for a Creative Director ready to shape our brand’s future. In this pivotal role, you will develop and lead our creative strategy, ensuring that the Uncommon visual brand resonates deeply within our network and communities. You’ll be at the helm of storytelling through art direction, graphic design, photography, and video, crafting a cohesive visual identity that reflects the diverse backgrounds of the students we serve. With your expertise, you’ll manage creative resources, collaborate with external designers and agencies, and oversee production processes, all while pushing the boundaries of design to elevate our messaging. We’re looking for someone with a strong portfolio that showcases successful visual branding initiatives and campaign development. Your leadership will help us advocate for educational equity and inspire our students to thrive. If you're passionate about leveraging creativity for social good and have the experience to back it up, we invite you to join our mission and help us tell our story in the most compelling way possible at Uncommon Schools.

Frequently Asked Questions (FAQs) for Creative Director Role at Uncommon Schools
What are the responsibilities of a Creative Director at Uncommon Schools?

As the Creative Director at Uncommon Schools, you will be responsible for developing and leading the creative strategy, overseeing visual brand development, directing storytelling initiatives, and managing creative resources including external designers and agencies. Your role will involve driving the production process and ensuring a cohesive look and feel for all marketing efforts across the network.

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What qualifications are required for the Creative Director position at Uncommon Schools?

To qualify for the Creative Director role at Uncommon Schools, candidates should have 8-10 years of experience in visual brand development, including 5 years leading a creative team. Proven experience in executing successful branding campaigns and managing creative vendors is critical, along with proficiency in Adobe Creative Suite and a strong creative portfolio.

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How does the Creative Director contribute to Uncommon Schools' mission?

The Creative Director at Uncommon Schools contributes significantly to our mission by creating visually engaging narratives that resonate with our diverse student population. By leading branding initiatives and storytelling strategies, this position helps to amplify our impact, ultimately supporting educational equity and student success throughout our communities.

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What is the compensation range for the Creative Director role at Uncommon Schools?

The starting compensation for the Creative Director position at Uncommon Schools ranges from $115,900 to $144,900, depending on various factors such as experience, education, and location. We value transparency and fairness in our compensation practices, ensuring that exceptional talent is rewarded appropriately.

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What kind of creative portfolio is expected for the Creative Director position at Uncommon Schools?

For the Creative Director role at Uncommon Schools, candidates are expected to present a robust creative portfolio showcasing impactful visual storytelling and successful branding campaigns. This portfolio should reflect your capability to lead complex design initiatives and demonstrate a strong understanding of educational equity and community engagement.

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Common Interview Questions for Creative Director
Can you describe your experience with developing a visual brand strategy?

When answering this question, share specific examples of past projects where you developed a visual brand strategy. Highlight the research and insights that guided your decisions and the measurable impact your strategy had on brand recognition and engagement.

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How do you manage creative teams and ensure a cohesive vision?

Discuss your leadership style and any frameworks you use to foster collaboration and creativity within your team. Give examples of how you’ve successfully navigated challenges and maintained alignment on project goals to deliver a unified message.

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What is your approach to storytelling through visual mediums?

Share your methodology for conceptualizing and executing visual storytelling. Include the processes you follow to engage stakeholders, align the narrative with the brand, and create compelling visuals that resonate with diverse audiences.

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How do you handle feedback from stakeholders during the creative process?

Describe your approach to soliciting and incorporating feedback from various stakeholders. Emphasize the importance of open communication, adaptability, and how you turn critiques into constructive developments within your creative projects.

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Can you give an example of a successful campaign you led?

Provide details about a specific campaign, outlining your role, the strategy implemented, and the creative ideas that were pivotal to its success. Discuss the outcomes and metrics that demonstrate its effectiveness.

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How do you stay current with design trends and technologies?

Share your methods for remaining updated on the latest industry trends and technologies, such as attending conferences, participating in online workshops, and engaging with design communities. Explain how you apply this knowledge to enhance your team's creative output.

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Describe your experience managing budgets for creative projects.

Discuss your approach to budget management, outlining how you track expenses, forecast needs, and identify opportunities to maximize value from creative investments. Give examples of how you have successfully maintained budgets on large projects.

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What tools do you rely on for project management in creative workflows?

Mention specific project management tools and practices you use to streamline creative workflows and ensure timely completion of projects. Highlight how these tools facilitate communication, collaboration, and accountability within your team.

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In your view, what makes a visual brand effective in education?

Articulate your understanding of how an effective visual brand can enhance engagement and support educational goals. Share insights on integrating community values, accessibility, and inclusivity into branding strategies.

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How do you measure the impact of creative campaigns?

Discuss the metrics and KPIs you employ to evaluate the success of creative campaigns. Emphasize the importance of setting clear objectives from the outset and how data informs future creative decisions.

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Founded in 1997, the Uncommon Schools is a charter school that is fully funded by the government and does not require entrance exams. This school offers different educational programs and academics. Uncommon Schools is located in New York.

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Full-time, on-site
DATE POSTED
December 11, 2024

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