Sr. GTM Enablement Specialist

As a Senior GTM Enablement Specialist at Lyra Health, your primary responsibilities include designing and executing onboarding and ongoing training programs, creating engaging learning content, and facilitating live training sessions. You will collaborate with cross-functional teams to develop enablement initiatives that align with business objectives, track progress on assessments and certifications, and optimize training strategies to enhance the effectiveness of Sales, Partnerships, and Customer Success teams.

To qualify for the Senior GTM Enablement Specialist role at Lyra Health, you should have at least 3 years of experience in developing and delivering enablement programs specifically for Sales, Customer Success, or Partnerships teams within an enterprise environment. Familiarity with enablement tools like Salesforce, WorkRamp, and Highspot, along with strong communication skills, project management abilities, and a collaborative mindset are essential for success in this position.

The anticipated annual salary range for the full-time Senior GTM Enablement Specialist position at Lyra Health is between $95,000 and $146,000. The exact placement within this range will depend on various job-related factors, including your skills, qualifications, experience, and geographical location. Additionally, Lyra offers a competitive benefits package that includes bonuses, stock options, and comprehensive healthcare coverage.

Lyra Health is dedicated to the growth and professional development of its employees, including Senior GTM Enablement Specialists. You will have access to ongoing skill development programs, collaborative projects with cross-functional teams, and resources that help you stay updated on the latest enablement trends. Support from management and opportunities for continuous learning ensure that you can thrive and contribute effectively to the organization.

A typical day for a Senior GTM Enablement Specialist at Lyra Health involves collaborating with various stakeholders to plan and design enablement programs, engaging with teams to gather feedback and assess needs, facilitating training sessions, and creating impactful learning content. You'll also analyze performance metrics and make data-driven improvements to the enablement initiatives, all while fostering a collaborative and positive team environment.

When answering this question, highlight specific examples of enablement programs you've developed, mentioning the frameworks, tools, and methodologies you employed. Discuss how these programs led to measurable outcomes for sales or customer success teams and any collaboration with stakeholders in the process.

To answer effectively, explain the key performance indicators (KPIs) you utilize to measure success, such as participation rates, assessments, and revenue impact. Emphasize data-driven decision-making and how you would gather feedback from participants and stakeholders to continuously improve your initiatives.

Discuss your approach to designing interactive and dynamic training sessions. Highlight the use of storytelling, real-world scenarios, interactive tools, and gamification to enhance engagement. Providing examples of past successful training sessions can make your answer more impactful.

Explain your project management process, including how you assess urgency, impact, and resources needed for each task. Discuss tools or techniques you use to stay organized and ensure that you meet deadlines while maintaining a high standard of quality in your output.

Provide a specific example where feedback led you to alter your training materials or methods. Share what the feedback was, how you implemented changes, and what the outcomes were. This shows your ability to be flexible and responsive to learners' needs.

Discuss the integration of technology in modern enablement practices, such as Learning Management Systems (LMS), collaboration tools, and data analytics. Share your thoughts on how technology can streamline processes, enhance learning delivery, and provide metrics to assess the effectiveness of training.

Explain your approach to addressing skepticism or resistance, including actively listening to concerns, providing clear communication about the benefits of the training, and demonstrating the value through pilot programs or success stories. Highlighting empathy and understanding can help in diffusing resistance.

Discuss the importance of tracking metrics like certification progress, sales performance improvements, and customer feedback. Explain how these metrics inform continuous learning and reflect on the efficacy of your enablement strategies. Also, mention tools you might use for tracking these metrics.

Talk about how you gather input from the target audience and stakeholders to identify needs, preferences, and gaps in current training or enablement content. Mention techniques like surveys, interviews, or informal conversations that can help shape relevant content.

Emphasize the importance of clear communication, shared goals, and establishing strong relationships with cross-functional teams. Mention specific strategies for collaboration, such as regular meetings, co-creating initiatives, and leveraging subject matter experts to enhance your enablement programs.