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Art Director, Digital

Art Director, DigitalWho We AreM Booth is a culture-first creative agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We continue to be a work from anywhere agency and are leaning into a hub model in NYC and around the country.Position OverviewAs an Art Director on the creative team at M Booth, you’ll be a key senior member who is inspired in the areas of creative thinking and design. Your experience varies and you can dive into all sides of the creative process – from brainstorming concepts to creating polished executions. You’re able to balance both independent and collaborative projects, bouncing from bigger picture tasks to your day-to-day to-dos.There are no creative “lone wolves” on our team. As an Art Director, you look forward to guiding and mentoring the team and fostering a collaborative work environment. You are proactive about not only pushing our creative executions but also improving the way that we work, our processes, and our team as we continue to grow.Communication is key: Art Directors are the conduit between the strategists, copywriters, project managers, and designers. Art Directors are direct and proactive in speaking up and giving input. You have a proactive mindset in finding ways to help build and improve our team as we continue to grow.Overall, Art Directors are responsible for the visual execution of projects. You’ll lead and guide designers, illustrators, and motion designers, while working closely with clients. We’re looking for someone with a personality and experience that will be a great addition to what we currently have and who’s also inspired to grow along with us!Art Director duties:• Client• Lead all expressions of creative work for a number of digital and social-first clients, especially those in tech. Know their branding, content, and audience inside and out.• Guide content creation from soup to nuts. This might entail brainstorming ideas, fleshing out those concepts and copy with a strategist, presenting the concept to clients, and providing oversight and direction to a team of designers, illustrators, and motion designers• Be prepared to be hands-on, when needed, to create. Examples include: deck design, illustrations, layouts, comps, storyboards, etc.• Clearly articulate ideas and visual direction to the team and clients. Examples include: writing, moodboards, and/or sketches.• Develop visual systems and scalable design guidelines for digital campaigns.• Stay informed about social media and industry trends, as well as staying current on digital guidelines and specifications. Maintain a digital library of visual inspiration and digital references• Team• Mentor and guide team members in achieving their professional goals• Work closely with project managers on improving processes, planning scopes, timelines, and resourcing• Help build comradery on your team while fostering a welcoming, inclusive, and creative environment• Guide other teams on creative processes and best practicesWhat You’ll Bring:• You are not a unicorn, you're a creative chimera. You are part design expert, part ideator, part social media maven, part communicator, part fire-breathing goat.• You have 6+ years' of relevant work experience, with a strong background in design and conceptual thinking.• You have a portfolio with an emphasis in digital creative work. Social + tech experience is another bonus.• You are client facing and at home leading presentations.• You possess a genuine interest in and knowledge of emerging technologies, disruptive trends, and cultural tentpoles, and how to experiment with them.• Have strong verbal and written communication skills that enable you to convey ideas or provide critiques clearly and concisely. You have a kean eye for detail. (Did you catch that ‘keen’ was misspelled?)• You’re very familiar with branding systems but they don’t define your work. You’re always thinking about ways to push the creative.• You know your way around Adobe Creative Cloud: (Photoshop, Illustrator, After Effects) and are able to jump in to help the team out in a pinch. As an Art Director, your main tools of the trade are presentation software (Slides) to communicate concepts and project management software to share feedback.• In addition to having a strong design sense, you should have a general knowledge of different types of creative mediums (illustration, animation, photo editing, copywriting, branding, video) and have a secondary skillset in one of those areas.• Do you have management and leadership experience? That’s a plus!• Team is everything. We pride ourselves on not having big egos. If you like being part of a supportive and selfless group of people, there’s a good chance you’ll be a fit.• Intellectual curiosity is rewarded. If you love to read, consume media, tinker and make cool things, we’d love to chat.• We’re looking for people who can add to our team -- not just “fit in”. If you have additional skills or experiences not listed in this job description that you could bring to our team, we’d love to hear about them!• We know we’re asking a lot but we’re really great.What We’ll Bring:Here are a few highlights of the benefits we offer at M Booth:• A workplace that’s alive with courage, ideas, respect and humanity• Professional growth and development programs to help advance your career• Comprehensive health care and wellness plans for your entire family• A 401(k) Savings Plan and Flexible Spending Accounts• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits• SALARY $90,000-110,000M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.Our Flexible Work Policy:We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.If you plan on working remotely, we can accept applicants from the following states:Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Washington D.C.
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What You Should Know About Art Director, Digital, M Booth

Are you a creative powerhouse looking for your next adventure? M Booth is on the hunt for a talented Art Director, Digital to join our vibrant creative team right in the heart of New York, NY! As an essential member of our culture-first agency, you’ll get to flex your creative muscles across a variety of digital and social-first clients, particularly those in the tech sector. With over 6 years of experience under your belt, you’ll thrive in this role as you blend independent creativity with collaboration, guiding a team of designers and visual artists. Communication is crucial here, and your ability to articulate ideas clearly while inspiring your teammates will set you apart. You'll be at the forefront of transforming concepts into polished executions, so whether you’re brainstorming new ideas, designing layouts, or mentoring junior staff, you’ll play a key role in elevating our creative outputs. We pride ourselves on our inclusive environment, where curiosity thrives and every voice matters. If you’re ready to take your career to the next level with us at M Booth, where the work environment is performance-driven yet fun, don’t hesitate to apply today!

Frequently Asked Questions (FAQs) for Art Director, Digital Role at M Booth
What are the main responsibilities of the Art Director, Digital at M Booth?

As an Art Director, Digital at M Booth, you'll lead creative projects from inception to completion, guiding a team through brainstorming, concept development, and visual execution. Your daily tasks will include presenting ideas to clients, developing visual systems for campaigns, and staying current on digital trends, ensuring your work is always relevant and compelling.

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What qualifications do I need to apply for the Art Director, Digital position at M Booth?

To be considered for the Art Director, Digital role at M Booth, you'll need at least 6 years of relevant experience in design and conceptual thinking, along with a strong portfolio that showcases your digital creative work. Familiarity with Adobe Creative Cloud and a knack for leading presentations to clients are essential qualifications.

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What is the work environment like for an Art Director, Digital at M Booth?

M Booth promotes a hybrid work environment that balances flexibility and collaboration. As an Art Director, Digital, you can work from anywhere while also engaging in in-person activities two days a week at the office, client locations, or events, fostering team camaraderie and creativity.

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How does M Booth support professional development for the Art Director, Digital?

At M Booth, professional growth is a priority. The Art Director, Digital will have access to comprehensive development programs designed to advance skills and career prospects, ensuring you are always evolving in your role within the dynamic creative landscape.

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What is the salary range for the Art Director, Digital position at M Booth?

The salary range for the Art Director, Digital position at M Booth is between $90,000 to $110,000, reflecting the level of expertise and experience you will bring to the team, as well as your contributions to the agency's success.

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Common Interview Questions for Art Director, Digital
Can you describe your process for leading a creative project as an Art Director?

When leading a creative project, I focus on collaboration and open communication. I start by gathering input from my team and strategists, brainstorming ideas together. I then develop clear guidelines and timelines, ensuring everyone knows their role and responsibilities. Regular check-ins allow me to provide feedback and keep the project on track.

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What role do you think an Art Director plays in team dynamics?

An Art Director serves as both a leader and a mentor. I believe fostering a collaborative environment is vital. By encouraging team members to share ideas and take ownership of tasks, I help build morale and inspire creativity, while also pushing the team to achieve their professional goals.

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Can you showcase a project where you overcame a creative challenge?

Absolutely! In a recent campaign for a tech client, we faced a tight deadline with evolving client requirements. I encouraged brainstorming sessions to generate fresh ideas and we adopted agile methodologies, re-prioritizing tasks while maintaining robust client communication. This adaptability led to a successful campaign launch, and the client was thrilled with the results.

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How do you stay updated on digital trends as an Art Director?

Staying updated is crucial in the digital space. I dedicate time each week to explore industry publications, social media, and attend webinars. Networking with other professionals in the field also helps me stay informed about emerging technologies and creative techniques, which I can then bring back to the team.

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What software and tools do you find indispensable for your role as an Art Director?

I rely heavily on Adobe Creative Cloud for design tasks, particularly Photoshop and Illustrator. I also find project management tools necessary to communicate with the team and track progress. Using presentation tools to effectively convey ideas is another crucial part of my workflow as an Art Director.

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How important is collaboration in your role?

Collaboration is fundamental to my role as an Art Director. I value input from my team and clients, fostering an open dialogue that encourages creativity and innovation. By engaging various perspectives, we can achieve richer creative outcomes and ensure the project resonates with the intended audience.

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What’s your approach to mentoring junior team members?

My approach to mentoring is hands-on and supportive. I make it a point to provide constructive feedback and share my experiences. I also encourage junior team members to take initiative and explore their creativity while offering guidance to help them grow their skills and confidence.

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How do you articulate your creative vision to clients?

Articulating a creative vision involves clarity and enthusiasm. I use visual aids like mood boards or sketches to help convey my ideas. Additionally, I make sure to listen to client feedback and facilitate a collaborative discussion so that we align our goals and expectations effectively.

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Why do you want to work at M Booth as an Art Director, Digital?

I admire M Booth's culture-first approach and commitment to creativity. The opportunity to collaborate with a passionate team on innovative projects in a hybrid environment resonates with my values, and I believe my experience and vision can help further elevate the agency's creative offerings.

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What makes for a successful digital campaign in your opinion?

A successful digital campaign is a combination of creativity, strategic planning, and audience insight. It should resonate with the target audience, utilize current trends and technologies, and be adaptable to feedback. Data-driven decisions and a strong creative concept will ultimately lead to impactful results.

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Inclusive & Diverse
Rise from Within
Mission Driven
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Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
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Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
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M Booth is a creative agency specializing in culturally-competent, award-winning campaigns that transform perceptions and consumer behaviors.

29 jobs
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BADGES
Badge Women LedBadge Diversity ChampionBadge Flexible CultureBadge Global CitizenBadge Rapid Growth
CULTURE VALUES
Mission Driven
Diversity of Opinions
Inclusive & Diverse
Collaboration over Competition
Growth & Learning
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
December 5, 2024

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