Director, Business Development

As the Director of Business Development at Frequence, your key responsibilities include establishing and nurturing partnerships with various traditional media companies, including broadcast and print. You'll create a pipeline of potential partners through networking, attending industry events, and conducting meetings. Additionally, you will be tasked with driving revenue through effective partnerships and providing regular performance updates to management. Managing and motivating your team throughout the sales process is also critical to this role.

To qualify for the Director, Business Development role at Frequence, you should have a strong track record in sales, particularly within SaaS and the AdTech industry. A minimum of 6 years in online advertising sales, preferably in RTB audience-based media, is required. Familiarity with traditional media organizations and a deep understanding of the online advertising ecosystem are essential. Excellent communication skills and a bachelor’s degree are highly preferred for this position.

Candidates applying for the Director, Business Development position at Frequence should possess extensive experience in navigating complex sales processes. Specifically, prior experience selling online advertising in a territory or targeting strategies is crucial. Knowledge of traditional and digital media landscapes, along with channels such as SEM and CTV, will set you apart in this competitive field.

At Frequence, we value professional development and provide ample opportunities for career growth for our Director, Business Development staff. You will have access to continuous training and resources to enhance your skills, as well as a supportive management team encouraging advancement. Our performance metrics will help in identifying your strengths, and there will be opportunities to take on new challenges—ensuring that your career trajectory is as robust as your achievements.

The company culture at Frequence is exceptionally inclusive and collaborative. We pride ourselves on being a Great Place to Work, where every team member is encouraged to share their ideas and perspectives. As the Director, Business Development, you will find an environment that not only values diversity but actively seeks to incorporate various viewpoints into our strategies. Open dialogue and an approachable culture ensure that your voice and contributions truly matter.

An effective sales strategy for a Director, Business Development often includes thorough research on potential partners and understanding their needs. Start by describing how you identify target markets and prioritize leads, emphasizing relationship-building skills, customization of pitches, and follow-up processes. It's crucial to show your ability to adapt strategies based on client feedback and market trends.

When discussing challenges, mention specific situations like navigating complex organizational hierarchies or adapting to new technologies. Focus on how you addressed these issues, the solutions you implemented, and the outcomes. Highlighting your resilience and problem-solving ability will showcase your readiness for the challenges you'll face in the Director, Business Development role.

To effectively measure success, explain the various metrics you rely on. These could include revenue growth from partnerships, number of new partnerships formed, customer retention rates, and feedback from stakeholders. Demonstrating your awareness of both quantitative and qualitative measures of success will emphasize your strategic mindset.

In your answer, discuss your familiarity with specific AdTech products and how you have leveraged these tools to optimize sales processes. Explain any hands-on experience you've had with programmatic advertising or related technologies, stressing your desire to stay current in this fast-evolving industry.

When responding, emphasize the importance of active listening and empathy. Discuss your approach to uncover the reasons behind objections and how you turn those objections into opportunities. Provide examples of how you've successfully navigated these conversations to achieve positive outcomes.

Outline steps involved in creating a partnership strategy, starting with thorough market research and competitive analysis. Then, address the importance of aligning partnership opportunities with Frequence's mission. Discuss setting measurable goals, maintaining flexibility, and utilizing feedback from existing partners to refine approaches.

Share a specific example of a win, including details about how you identified the opportunity, built a relationship with the client, and navigated the negotiation process. Focus on the skills and techniques you employed to reach an agreement and the impact of that deal on the overall business.

Describe your leadership style, focusing on how you inspire your team toward shared goals. Discuss the strategies you use for setting individual targets, recognizing achievements, and providing constructive feedback. Emphasize how building a positive team culture translates into improved performance.

Express enthusiasm for Frequence's mission and culture. Discuss how the company’s innovative approach to the advertising landscape aligns with your professional values and aspirations. Mention your eagerness to contribute to a dynamic team where collaboration and inclusion are prioritized.

Highlight your commitment to continuous learning by discussing how you follow industry publications, attend conferences, and engage with professional networks. Mention any relevant organizations you are a part of or courses you've taken to further your understanding of the AdTech environment.