Salesforce Alliance Manager

Locations: New York, Washington DC, Atlanta, Boston, Denver 

Job Summary
Madison Ave Consulting is seeking an experienced Salesforce Alliance Manager to oversee and grow our strategic partnership with Salesforce. This role is pivotal in aligning our go-to-market strategy, enhancing brand recognition, driving lead generation, and deepening channel relationships to position Madison Ave Consulting as a leading Salesforce System Integration and Consulting Partner.

Playbooks will play a critical role in this position, enabling structured and consistent approaches to partner engagement, pipeline development, and sales enablement. As the Salesforce Alliance Manager, you will take the lead in creating, refining, and implementing these essential tools to drive success across markets and ensure alignment with Salesforce’s priorities and Madison Ave Consulting’s goals.

We’re looking for a dynamic leader who thrives in a collaborative, fast-paced environment and can independently execute strategic plans while working cross-functionally with sales, marketing, and delivery teams.

Success Metrics

Your success in this role will be reflected by your ability to:

• Partnership Growth: Deepen and expand relationships with Salesforce PAMs and other stakeholders to increase collaboration and trust.
• Pipeline Influence: Generate qualified leads through the Salesforce partner network and align with sales on driving opportunities to close.
• Playbook Execution: Develop and implement structured playbooks to ensure consistent approaches to partner engagement and sales enablement.
• Joint Campaigns: Successfully develop and execute joint initiatives that increase demand and drive awareness for Madison Ave Consulting.
• Sales Enablement: Provide Salesforce teams with the tools, resources, and messaging needed to position Madison Ave Consulting as a preferred partner.
• Operational Execution: Track and achieve key performance indicators (KPIs) related to lead generation, partnership initiatives, and pipeline progression.

Key Responsibilities

• Strategic Partnership Ownership:
  Own and strengthen relationships with Salesforce Partner Account Managers (PAMs) to ensure alignment on joint business goals and initiatives.
• Playbook Development:
  Create and refine comprehensive playbooks to guide joint go-to-market strategies, sales enablement, and partnership engagement across target industries and markets.
• Joint Go-to-Market Strategy:
  Develop and execute joint go-to-market plans to increase Madison Ave Consulting’s brand recognition with Salesforce teams and generate new leads and opportunities for the sales team.
• Business Plan Development:
  Lead the creation and execution of detailed partner business plans with Salesforce, outlining goals across industries and segments to drive new and existing business.
• Lead Generation and Pipeline Growth:
  Actively work with Salesforce account teams to identify opportunities and position Madison Ave Consulting as a trusted partner, influencing pipeline growth and driving mutual success.
• Sales Enablement and Alignment:
  Collaborate with sales and solution architect teams to ensure alignment on pipeline targets, partnership goals, and delivery capabilities.
• Marketing Collaboration:
  Work closely with marketing to develop impactful collateral, highlight success stories, and create joint campaigns that demonstrate the value of Madison Ave Consulting’s Salesforce solutions.
• Operational Reporting and Analysis:
  Develop reports and dashboards to track key metrics, including partner activity, business plans, and pipeline progress, ensuring data-driven decision-making.
• Product and Market Awareness:
  Stay informed on Salesforce product announcements, updates, and requirements, sharing relevant enablement opportunities with the internal team to support continued excellence in delivery.

Cross-Functional Collaboration:
Partner with internal stakeholders across marketing, sales, delivery, and solution architecture teams to align priorities and execute strategic initiatives effectively.

Required Qualifications

• 4+ years of experience in partner or alliance management, ideally with Salesforce or within the Salesforce ecosystem.
• Proven experience creating and utilizing playbooks to drive consistency in partnership and sales strategies.
• Strong understanding of Salesforce products, solutions, and sales processes, with a focus on system integration and consulting services.
• Demonstrated experience working with consulting firms or system integrators is a plus.
• Exceptional communication, relationship-building, and cross-functional collaboration skills.
• Strong organizational skills with the ability to manage multiple priorities, build account plans, and execute business strategies effectively.
• Familiarity with Salesforce CRM and tools to track and manage partner activities and metrics.

Preferred Qualifications:

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• Proven ability to drive joint go-to-market strategies and influence partner pipelines.

Why Join Us?

As a Salesforce Alliance Manager you’ll lead the charge in driving growth and innovation in Salesforce consulting. This is an opportunity to shape the future of our organization, build meaningful relationships, and achieve outstanding success in the Salesforce ecosystem.

Salary Range

• Base Salary: $100,000 - $120,000
• Variable Incentive Pay: $30,000 - $50,000
• Total compensation includes a comprehensive benefits package and opportunities for professional growth.

Benefits

• Comprehensive Benefits Package:
• Health insurance and Dental insurance
• Paid Time Off  and Company Paid Holidays
• Company Laptop and Equipment stipend
• Access to FSAs
• Full Access to NYC Office 
• Access to a 401(k) program