Associate Manager, Social Media + Content

As the Associate Manager, Social Media + Content at Maesa, your primary responsibilities include developing comprehensive social media strategies, crafting and executing creative marketing plans tailored to various platforms, managing content calendars, and analyzing performance metrics. You'll also engage with the community and explore emerging trends to ensure our brand remains relevant. Your leadership will help foster collaboration with key partners to achieve brand success.

To qualify for the Associate Manager, Social Media + Content position at Maesa, candidates should have 2-3+ years of experience in social media and brand content strategies, preferably in consumer-facing brands, with an emphasis on beauty and haircare. Strong knowledge of key social media platforms, creativity in content creation, and effective analytical skills are essential, alongside excellent organizational abilities to manage multiple projects.

The Associate Manager, Social Media + Content at Maesa plays a significant role in driving brand growth by developing engaging social media strategies that resonate with target audiences. By understanding market dynamics and consumer needs, you will execute innovative content plans that not only enhance brand visibility but also foster community engagement, ensuring Hairitage remains culturally relevant.

At Maesa, the working environment for the Associate Manager, Social Media + Content is vibrant and collaborative. Located in New York, the company promotes a hybrid work setup, encouraging a balance between teamwork in the office and flexibility in your work routine. Employees are valued, with an emphasis on creativity, openness, and inclusivity, making it an excellent atmosphere for professionals looking to make a significant impact.

For the Associate Manager, Social Media + Content position at Maesa, you can expect a competitive salary ranging from $70,000 to $80,000 per year, depending on your skills and experience. Additionally, this role is eligible for participation in a discretionary bonus plan, and you’ll benefit from comprehensive health insurance, wellness programs, generous paid time off, and a supportive work-life balance.

In response to this question, highlight your relevant experience by discussing specific social media campaigns you've managed. Detail your approach to developing and implementing strategies, focusing on how you leverage analytics to enhance campaign performance. Share the results of your efforts and emphasize your ability to adapt to changing trends.

For this question, mention specific tools you are proficient in, such as CapCut, InShot, Canva, or any others that are relevant. Discuss how these tools have helped you create compelling content and share examples of successful projects you've completed using these tools.

In answering this question, articulate the metrics you consider most important, such as engagement rates, reach, and conversion rates. Illustrate your process for tracking these metrics and how they inform your strategy adjustments. Share a specific example where data insights led to a successful campaign pivot.

Explain the various methods you use to stay current, such as following industry thought leaders, subscribing to newsletters, and actively engaging with social media communities. Share specific examples of trends you identified and how you have integrated them successfully into past campaigns.

Be prepared to share a compelling story about a prior campaign, outlining your role, the strategic planning involved, the content creation process, and the results achieved. Discuss the lessons learned and how this campaign shaped your approach to subsequent projects.

Discuss your strategies for proactive and reactive engagement, highlighting your approach to community management and the importance of brand voice. Provide examples of how you’ve effectively interacted with followers to build relationships and enhance brand loyalty.

Describe your organizational process in creating a content calendar, detailing how you align the calendar with brand objectives, community interests, and key marketing activities. Highlight the importance of flexibility and regular updates based on performance metrics and market trends.

Address the importance of professionalism and timely response to criticism. Share an example of how you have managed negative comments effectively, emphasizing your approach to turning challenges into opportunities for better engagement and brand perception.

Reflect on your knowledge of Maesa's unique approach to beauty incubation. Discuss how their focus on creativity, sustainability, and market dynamics differentiates them from competitors, and how you can contribute to these values in the Associate Manager, Social Media + Content role.

Share your methods for prioritization, such as using project management tools or establishing clear timelines and goals. Discuss how you balance deadlines and quality, providing an example of a time when you effectively managed competing priorities.