Manager, Demand Generation

As Manager of Demand Generation, you’ll be part of Fund That Flip’s growing Marketing team and own customer acquisition and retention initiatives that directly contribute to the success of our business. Reporting to the VP, Marketing, you’ll lead a team of demand specialists and work closely with cross-functional partners (Analytics, Brand, Content, Creative, Events and Product) to grow both sides of our marketplace. You’ll be responsible for managing execution across demand generation channels (SEM, SEO, CRO, Display, affiliate, partnership, etc.) and collaborating with the Marketing, Revenue and Operations teams to continuously optimize our full-funnel marketing programs.

Responsibilities:

• Manage planning and execution of Fund That Flip’s demand generation strategy across both sides of our customer marketplace (borrower and investor).
• Track and report on the performance of demand programs against defined KPIs, and analyze results to deliver insights and actionable recommendations to stakeholders, including senior management, through monthly/quarterly business reviews.
• Manage marketing program budgets in coordination with department-level processes.
• Develop strategic roadmaps, partnering with cross functional teams, to optimize marketing performance around marketplace KPIs, acquisition cost and lifetime value.
• Lead, coach and manage a team of demand specialists and build strong relationships with cross-functional teams and external partners.
• Coordinate with Brand, Content and Events teams to plan and manage demand programs.
• Leverage customer insights and segmentation to collaborate with the Creative team on messaging and asset development for demand marketing channels.
• Develop a learning agenda to guide experimentation and testing for demand campaigns.

Skills & Qualifications:

• BA/BS degree or equivalent level of education.
• 4+ years of “hands on” experience managing multi-channel digital advertising campaigns.
• 2+ years of direct people management on a marketing team.
• Experience managing B2B and B2C marketing campaigns, preferably for a high-growth technology company, and/or two-sided marketplace.
• Strong data analytics skills and proficiency with spreadsheets (vlookups, etc.) and SQL.
• Extensive knowledge of marketing channels and related technologies, including analytics and advertising platforms, CMS, CRMs, CDPs, DSPs, ESPs, etc. Certifications are a plus!
• Demonstrated ability to contribute effectively on a collaborative, cross-functional team.
• Entrepreneurial mindset with the ability to proactively identify growth opportunities and successfully execute within a matrix environment.
• Exceptional communication abilities.

We are looking for people with:

• You’re a highly effective people manager with expert-level digital marketing knowledge.
• You have “hands on” experience executing a broad range of digital marketing tactics across Paid (Search, Display, Social, CTV, etc.) and Owned channels (Web/App, Email, etc.)
• You naturally develop strong relationships with partners inside and outside of the department and demonstrate influence with and without direct lines of reporting.
• You are highly analytical with a proven ability to strategize, measure and communicate data-driven decisions.
• You have a strong desire to learn and grow and are constantly looking for information and opportunities to improve what you and your team are working on.
• You are an excellent communicator, both verbally and in writing.

Who are we?

Fund That Flip is one of the fastest-growing real estate fintech companies in the U.S., with revenue and staff growth of almost 300% since 2018.

We launched in 2014 out of frustration with the status quo of slow, unreliable capital and gate-keeping into investment deals. Since then, we’ve grown into an end-to-end financial technology platform that helps entrepreneurs and investors generate wealth and make an impact in their own communities across the country.

As of April 2022, we’ve originated more than $1.5 billion in funding with 99.6% of principal returned to investors, and more than 93% of our borrowers come back to fund their next deals! And we’re still challenging tradition with fast funding, unparalleled transparency, and personal service to help real estate entrepreneurs transform their neighborhoods and communities.

Why work for us?

At Fund That Flip, we value transparency, hard work, and results. We support personal and professional growth with an entrepreneurial, tech-loving, creative, and solution-focused culture that rewards employees that push the bar higher for themselves and our company.

Our team members can be remote, hybrid, or in-person at one of our offices in Cleveland, OH, or New York, NY.

Glassdoor says Fund That Flip is a great place to work, and we’re proud to have earned some awards backing that up, including:

• Inc. 5000 Fastest Growing Company 2019, 2020, 2021
• Smart Culture Award 2018, 2022
• Business Insider Fintech Startups to Watch 2020
• GCP Best of Tech Awards Finalist 2021
• Deloitte Technology Fast 500 2020
• NorthCoast 99 Best Place to Work 2019

Plus, these awesome benefits:

• Equity stock options for each and every team member
• Medical, Dental, Vision, and Mental Health Benefit offerings including FSA or HSA enrollment eligibility on day 1.
• Flexible time off
• Traditional and Roth 401(k)
• Quarterly and yearly bonus potential based on company performance
• Self-defined career growth in individual contributor and management pathways