Manager, Streaming Relations & Strategy (EQ)

Job Summary:

Title: Manager, Streaming Relations & Strategy (EQ)

Location: New York, NY (Full-Time, On-Site)

The Role:

Roc Nation is looking for a Manager, Streaming Relations & Strategy for Equity Distribution (EQ). The Manager, Streaming Relations & Strategy is responsible for all aspects of streaming, digital and physical sales, marketing and promotion at all commercial accounts. In addition, this position requires regular visibility reporting, planning, strategizing and recommendations with DSP partners, labels and artists. The incumbent will create effective streaming marketing campaigns that serve as vehicles to foster discovery and streaming growth.

Responsibilities:

• Relationship Management: develop and maintain strong relationships and work specifically with DSP/Streaming service programmers (Spotify, Apple, YouTube, Amazon, Pandora, Tidal, etc.) to drive storytelling and strategy while collaborating with the corresponding account lead by utilizing plot, marketing, cultural capital, and data to deliver on targets/goals/plans while supporting/supplying necessary asset collection and pitch administration
• Partner Relations: Work with both label and commercial partners to develop a strategy and deliver necessary assets for the best go-to-market approach while being available for meetings to provide performance recaps using internal dashboards and data tools. This insight will help formulate your advice, strategy, and weekly reporting.
• Go-to-Market Strategy: Understand the demographics that comprise the streaming partners' playlist hypothesis and artists' fan bases, and, based on the timeline and information provided, regularly develop and communicate playlist targets and streaming goals.
• Marketing Tools: help develop and foster a variety of marketing tools and communications targeted inside and outside the organization to ensure all priority content, assets, and drivers surfaced to contacts in a consistent, near real-time manner.
• Culture-Driven Focus: know of, be immersed in, and speak to the pulse/relevance of an artist within the scene’s culture, conveying what is meaningful for account relations and benchmarking artist/manager expectations.
• New Opportunities: consistently look to find new third-party partners that can help market and promote our releases. Also, work with pre-existing partners to develop new ways to help raise our partners' profiles

Qualifications:

• Minimum 5 years of music industry experience with an emphasis on streaming, consumer driven sales, promotion or marketing
• A passion and comprehensive knowledge of Hip-Hop, Rap, R&B, Urbano Latino and other categories of music, both past and present
• Bilingual proficiency a plus
• Experience strategizing and executing marketing campaigns, including pitching proposals for prospective clients
• Must be familiar with/able to navigate partner dashboards and adapt to numerous data tools, with the ability to understand user behavior through data
• Must be tech-savvy with a deep understanding of current & forthcoming cultural, musical, sub-genre trends - a bonus for interest in technologies and general market trends
• Must have key contact/relationships across the music streaming landscape (Apple, Spotify, Tidal, etc., as well as radio, blogs, tastemakers, press, etc.)
• Strong analytical skills with the ability to efficiently communicate strategy, results, and market conditions that will drive project growth and optimization
• Strong organizational skills with the ability to prioritize based on an evolving workload and fast-paced environment

COVID-19 vaccination series and booster shot is a mandatory requirement for this position.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

Roc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

Note – Roc Nation benefits and policies differ from Live Nation.

New York City Hiring Range*: $90,000 - $110,000

**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York applicant might be paid. It assumes that the successful candidate will be in New York or perform the position from New York. Similar positions located outside of New York will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NY Law, a potential new employee’s salary history will not be used in compensation decisions