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Senior Manager, New Business Sales (English/French)

ABOUT MAPLE 


Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, and other types of health providers. 


We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public Sector Institutions ("B2I"). With a growing network of 2,000+ healthcare providers and nearly 4 million Canadians with access to our services, Maple is one of Canada’s fastest-growing virtual care companies. 


We have established an entrepreneurial culture centered around our purpose to support people’s health and well-being and to strengthen the healthcare system. We attribute our success to our team, who has helped us achieve numerous noteworthy awards including: LinkedIn's Top 10 Startups, Deloitte Canada’s Technology Fast 50, Globe & Mail's Top Growing Companies in Canada, North America’s Inspiring Workplaces, and Glory Professional’s The Power 50: Canada’s Most Impactful Companies.


THE POSITION


In support of a high-growth mandate, we are hiring a Senior Manager, New Business Sales to lead revenue growth within our New Business pod. This team focuses on expanding our reach in both established and emerging markets through direct sales. Our clients leverage Maple’s virtual care services as health and wellness benefits for their employees, end-users, and customers. In this newly created role, you will have the chance to shape the future of healthcare by empowering leading organizations to experience better care solutions.


Reporting to the Director of Sales, you will develop and execute sales strategies, support Account Executives' (AEs) pipelines, and build strong relationships to drive ambitious growth targets. As the Senior Manager, you will set a strategic vision for direct sales, aligning with internal stakeholders and gaining senior management support to push key initiatives. By leading with energy and accountability, you will motivate and guide AEs, ensuring they meet sales goals while coaching them for ongoing performance improvement. Your creativity and strategic mindset will be vital in overcoming challenges, implementing best practices, and crafting solutions aligned with our values.


Collaboration is central to this role as you partner with cross-functional teams to optimize processes, identify market trends, and seize growth opportunities. Using your industry expertise and business acumen, you will provide valuable insights, build market credibility, and work closely with AEs and senior leadership to discover new avenues for expansion. If you thrive in a fast-paced environment and are passionate about leading high-performing teams to drive revenue success, this role offers a chance to make a meaningful impact.


 12 – 18 MONTH DELIVERABLES


In your first 90 days, you will be expected to quickly drive impact by assessing and optimizing the existing sales strategy to deliver immediate wins and set the tone for growth. You will build strong relationships with your team of Account Executives, quickly identifying and capitalizing on their strengths while addressing any gaps to accelerate results. You will lead by example, implementing tactical sales initiatives, closing high-value opportunities, and refining pipeline processes to enhance efficiency. By collaborating with cross-functional teams, you will establish a clear and actionable path toward achieving our short-term growth targets, creating momentum and reinforcing a culture of accountability and high performance.


Over the following 12 to 18 months, you will execute your strategic vision to drive sustained revenue growth and expand our presence in new and existing markets. Your leadership will focus on continuously hitting and exceeding sales targets through effective coaching, strategic initiatives, and a relentless focus on market trends and client needs. You will play a key role in identifying and unlocking new business opportunities while ensuring that the team remains agile and equipped to meet evolving demands. Through collaboration with senior leadership and cross-departmental partnerships, you will solidify Maple’s market leadership by championing innovative sales approaches, strengthening client relationships, and delivering measurable, long-term success.


CANDIDATE PROFILE
  • Proven track record of success in sales leadership roles, ideally within B2B or SaaS environments, with a focus on new business development and revenue growth.
  • Extensive experience managing and coaching high-performing sales teams, with a demonstrated ability to drive results and exceed targets.
  • Strong strategic and tactical sales expertise, with a deep understanding of sales processes, market analysis, and growth strategies.
  • Excellent relationship-building and communication skills, with the ability to influence and align stakeholders at all levels, both internally and externally.
  • A history of leading cross-functional initiatives and working collaboratively across departments to optimize processes and drive growth.
  • Demonstrated ability to innovate, solve complex challenges, and introduce best practices in a rapidly evolving business landscape.
  • Strong business acumen and market knowledge, with the ability to deliver insights and identify emerging opportunities that drive organizational impact.
  • Experience working in a fast-paced, high-growth environment, with a proven ability to adapt and thrive amid change.
  • Healthcare or healthtech experience is not required. While an understanding of healthcare is beneficial, we believe exceptional sales talent transcends industries. What truly matters is your ability to drive growth, lead a team, and connect with a purpose-driven product.
  • Bilingual proficiency in French (spoken and written) is required for this role, as you will work with French-speaking clients and team members daily. French language skills will be assessed as part of the interview process. 

Not checking every box? Please apply anyway. We understand that candidates have different experiences that may make them a fantastic fit for this position, and for Maple. We value equity, diversity, and inclusion, and we’re committed to providing fair and equal opportunities to all applicants. We also want to provide an accessible interview process, so if there’s any accommodations that would make your experience more comfortable, please let us know. 

KEY COMPETENCIES

  • Sales Mastery 
  • Sales Leadership 
  • Influence 
  • Business Acumen
  • Resilience 

CULTURE AND ORGANIZATIONAL FIT 

The Maple team is: 

  • Passionate: We believe deeply in our company’s purpose and what we’re trying to accomplish as a team. We want all colleagues to feel passionate about improving access to high-quality healthcare through the power of technology, and to make a positive impact with the work we do, where we work, and in the community. 
  • Supportive: We’re a diverse community that recognizes and embraces the individual differences of our people. We have fun coming to work and bringing the best out of each other. We value and encourage different and diverse perspectives from all parts of the organization. 
  • United: We leave our egos at the door and act with humility. We work collaboratively to overcome obstacles that arise, and we’re united in our purpose and bringing our ambitious goals to life. 
  • Creative: We challenge the status quo of what we think is possible with how we approach our work and projects, celebrating bold thinking. We’re focused on our priorities yet remain agile in how we deliver on our goals. 

WORKING AT MAPLE 

We want you to love working at Maple. We want you to feel challenged and supported, cared for, and driven. Just as we’re driven to grow, to improve, to iterate our products and services, we want you to take the same mindset as you work towards achieving your personal best. We can all learn, we can all develop, and we can all power the future of healthcare. But we can only do it together. At Maple, we are a team first and foremost. Your success is our success.

In order to support your health and well-being, we offer a comprehensive set of benefits and perks, including:
  • Comprehensive Health and Dental Coverage: Our Group Benefits plan provides extensive coverage, including dental, extended healthcare, counselling, health service navigation, life insurance, critical illness, disability insurance, and more.
  • Health Spending Account (HSA): A dedicated budget to cover additional health-related expenses like eyeglasses, therapy, and other needs tailored to your personal wellness.
  • Wellness Budget: Use your budget to invest in activities that enhance your physical and mental well-being, from fitness classes to mindfulness programs.
  • Unlimited Maple Access: Benefit from unlimited access to Maple for primary care needs and a package of therapy consultations.
  • Paid Health Days: In addition to paid vacation, you’ll receive 10 Paid Health Days annually to use when you're unwell, attending healthcare appointments, or supporting a loved one with their health needs.
  • Maple Booster Pack: Boost your well-being even further with exclusive Maple discounts. Enjoy savings on fitness memberships, phone plans, wellness apps, and more.
  • Professional Development Budget: Our Branch Out Budget is here to support your professional development journey, reimbursing expenses for meaningful learning opportunities that help you thrive.

OTHER

  • Job type: Full-time
  • Language Requirement: French & English (Bilingual Proficiency)
  • Hiring manager: Director, Sales (William Houtart)
  • Location: Fully remote from anywhere in Canada or hybrid from our downtown Toronto office (two days a week)
  • Start date: January/February 2025
  • Vacation: 4 weeks

Please note that any offer of employment may be subject to verification of employment and education background checks, including a criminal record check.


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What You Should Know About Senior Manager, New Business Sales (English/French), Maple

Are you ready to take your career to new heights as a Senior Manager, New Business Sales at Maple? Founded in 2015, Maple is changing the game in health tech, with the mission to create an interconnected healthcare experience for everyone involved, from patients to providers. In this fully remote role, you'll be at the forefront of our growth strategy, empowering leading organizations to harness our virtual care solutions as impactful health benefits for their teams. Your role will involve shaping sales strategies and driving revenue growth while managing a talented team of Account Executives. You'll lead with creativity and accountability, paving the way for exciting opportunities in established and emerging markets. Collaborative by nature, you’ll work closely with cross-functional teams to identify trends and optimize sales processes. Using your strategic mindset, you will set ambitious goals, coach your team towards success, and refine sales processes to ensure efficiency. As a Senior Manager, you'll not only oversee sales efforts but also inspire your team and contribute to the overarching mission of enhancing healthcare accessibility across Canada. If you're passionate about leading high-performing teams and making a meaningful impact in the healthcare landscape, we can’t wait for you to join us at Maple and help us shape the future of healthcare together!

Frequently Asked Questions (FAQs) for Senior Manager, New Business Sales (English/French) Role at Maple
What are the qualifications needed for the Senior Manager, New Business Sales position at Maple?

To be considered for the Senior Manager, New Business Sales role at Maple, candidates should have a proven track record in sales leadership, ideally in B2B or SaaS environments. Effective coaching, strategic sales expertise, and strong relationship-building skills are essential to drive revenue growth. Additionally, bilingual proficiency in French is required to effectively communicate with clients and team members.

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What does the typical day look like for a Senior Manager, New Business Sales at Maple?

A typical day for a Senior Manager, New Business Sales at Maple involves leading strategic initiatives, coaching Account Executives, and collaborating with cross-functional teams. You’ll assess sales strategies, engage with stakeholders, and identify market trends—all while fostering a high-performance culture focused on achieving growth targets.

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How can a Senior Manager, New Business Sales impact Maple's business growth?

As a Senior Manager, New Business Sales at Maple, you'll play a pivotal role in driving revenue growth by shaping sales strategies, identifying new business opportunities, and leading your team to excel. Your insights and leadership will help establish Maple as a top provider of virtual care solutions, enabling access to quality healthcare for more Canadians.

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What type of team culture can a Senior Manager expect to work in at Maple?

At Maple, the team culture is passionate, supportive, and united. As a Senior Manager, you can expect to work in a collaborative environment that values diverse perspectives, celebrates creativity, and encourages high performance. You will be empowered to drive impactful results alongside dedicated team members who share a commitment to innovation in healthcare.

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What are the growth opportunities for a Senior Manager, New Business Sales at Maple?

A Senior Manager, New Business Sales at Maple can expect significant growth opportunities. By contributing to a high-growth mandate, you’ll have a chance to shape strategic initiatives, enhance your leadership skills, and directly impact the expansion of Maple’s services in both established and emerging markets. Professional development support is also provided to fuel your career growth.

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What kind of benefits can a Senior Manager, New Business Sales expect when working at Maple?

Maple offers a comprehensive benefits package for a Senior Manager, New Business Sales, including health and dental coverage, a wellness budget, unlimited Maple access, and 10 Paid Health Days annually. Additionally, you’ll benefit from a professional development budget to invest in your career growth while enjoying a strong work-life balance.

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What is the hiring process for the Senior Manager, New Business Sales role at Maple?

The hiring process for the Senior Manager, New Business Sales position at Maple typically involves an initial interview with the Director of Sales, followed by additional rounds that assess your skills, cultural fit, and French language proficiency. Candidates are encouraged to share their unique experiences during the process, highlighting how they align with Maple's mission.

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Common Interview Questions for Senior Manager, New Business Sales (English/French)
Can you describe your experience in B2B sales leadership?

When addressing your experience in B2B sales leadership, focus on your specific roles, achievements, and the strategies you implemented that led to measurable growth. Highlight any challenges you faced and how you effectively navigated them to benefit both your team and the organization.

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How do you motivate your sales team to achieve targets?

In answering this question, discuss your leadership style, emphasizing the importance of setting clear goals, providing regular feedback, and recognizing achievements. Share specific examples of how you’ve successfully motivated teams in the past, what techniques worked, and how they resulted in exceeding sales targets.

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What strategies do you use for market analysis?

Articulate a structured approach to market analysis, including researching industry trends, competitor performances, and customer feedback. Mention the tools and methods you employ to gather insights and how you translate these findings into actionable sales strategies.

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Describe a challenging sales situation and how you overcame it.

When discussing challenges, select a specific situation that showcases your problem-solving skills. Describe the context, the actions you took, and the successful outcomes. This approach will demonstrate your resilience and ability to adapt in a challenging environment.

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How do you handle underperformance within your team?

In answering this, emphasize your commitment to coaching and developing your team members. Discuss how you identify performance gaps, initiate constructive feedback conversations, and implement tailored development plans to support improvement.

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What role does collaboration play in your sales strategy?

Collaboration is key in sales, especially at a company like Maple. Discuss how you partner with various teams, such as marketing and product, to align on offerings and customer messaging. Emphasize real-life examples of successful collaborations and the resulting impacts on sales.

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Can you give an example of how you have influenced a key stakeholder?

Select a scenario that illustrates your ability to influence stakeholders positively. Describe the situation, the approach you took, and the final outcome, highlighting your communication and negotiation skills.

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What is your approach to developing a sales strategy?

Walk through your process for developing a sales strategy, from identifying target markets and customer segments to setting realistic goals. Discuss how you incorporate data analysis and stakeholder input into crafting actionable plans.

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How do you stay updated on trends in the health tech industry?

Highlight your commitment to continuous learning. Mention resources you utilize, such as industry reports, webinars, and networking events, to stay informed about health tech trends that could impact Maple's approach to sales.

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What does success look like to you in this role?

Define success in terms of achieving sales targets, fostering team growth, and contributing to Maple's mission. Discuss how you would measure impact through key performance indicators and what kind of long-term strategies you envision implementing.

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