Market Researcher

See this job description in video format! 📹

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee whether a team member of Etsy, Reverb, Depop, or Elo7 you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human

Job Description

What’s the role?

We are looking for a Market Researcher who can influence marketing decision-making by deeply understanding Etsy’s audiences and our evolving competitive landscape. You’ll work closely with marketing teams and alongside other researchers and data scientists to deliver insights and recommendations that will craft the future of human commerce on Etsy.

You know how to conduct professional-quality market research and have experience with brand tracking studies and creative testing. You work well with others and have proven instincts about when to hold the line on methodological rigor, and when to adapt to the changing demands of a project. Most importantly, you approach your work with a genuine sense of curiosity and empathy, and you’re willing to challenge conventional wisdom to find the right answer!

This is a full-time position reporting to the Director of Market Research and the base salary range will be 84,000.00 - 108,000.00 USD per year. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. This role requires your presence in Etsy’s Brooklyn office in an in-person or flex capacity. Learn more about our Flex and Office-based work modes and workplace safety policies here.

What’s this team like at Etsy?

• The Market Research team uses research to inform the development of marketing strategy & tactics and to help evaluate marketing performance (in close partnership with Marketing Analytics)
• We’re a mixed-methods team, applying a deep bench of quantitative and qualitative methods
• We conduct research with global consumers, small business owners, as well as Etsy buyers & sellers
• We actively foster an inclusive team culture that promotes diversity, collaboration, and professional development

In this role you will:

• Own key aspects of our multi-market brand tracking program, including vendor relationships, questionnaire updates, tabulation specs, data analysis, and reporting 
• Help marketing teams pretest advertising creative across a variety of channels–TV, OOH, streaming audio, etc.--and evaluate ad effectiveness post-launch
• Contribute to market research operations, including project management and overseeing the process of working with third-party research vendors (e.g., research agencies, moderators) 
• Conduct primary market research, owning key stages of the process including questionnaire / discussion guide writing, data analysis, and report writing
• Source and synthesize secondary research, including competitive intelligence 
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law

Qualifications

Qualities that will help you thrive in this role are:

• Have approximately 3+ years experience conducting primary market research, with a focus on brand tracking and creative testing 
• Strong quantitative research skills, including sampling, questionnaire design, data analysis (including strong understanding of statistical testing), and reporting 
• Excellent data visualization skills, including experience with PowerPoint or Google Slides
• You are a strong communicator and storyteller, with the ability to hold your own in a meeting and present research findings with a customer-centric perspective
• You are collaborative by nature and approach your work with a genuine sense of curiosity
• You are ambitious, meticulous, and have exceptional project management skills 

Additional Information

What's Next

If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise

At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.

For U.S. roles only:

Many Etsy roles are open to remote candidates, and you'll be able to identify which ones within the location header of each job description. We're open to remote hires from all U.S. states except Hawaii and Alaska.