Job details

Media Strategy Manager

Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe.

Mars United Commerce is currently seeking a Media Strategy Manager to work East Coast hours in a hybrid capacity from any of our offices in Detroit, NYC, Chicago, Cincinnati, or Minneapolis offices. This position is responsible for developing Consumer Promotions and National Shopper media strategies for assigned brands and leading growth of assigned businesses. CPG and retail media experience is strongly preferred.

PRIMARY RESPONSIBILITIES:

Client-facing role developing and flawlessly planning and executing best in class national consumer promotions and shopper media campaigns
Execution of consumer promotion tactics including experiential, sweeps, sampling, digital coupons, rebates, influencers, etc.
Collaboration with internal team and vendors for a competitive analysis of all category activity on a regular basis for use in quarterly competitive audit presentations, presenting findings to clients
Play key role in partnering with creative, strategic planning and client leadership to build out the end to end consumer journey inclusive of commerce media tactical thought starters and innovation ideas to bring the concepts to life
Partner with the integrated agency teams to develop full funnel plans across the integrated brand experience
End to end campaign management delivering final approved plans to market
Cross functional collaboration in ensuring all vendor deliverables are met
Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting
Management of program trackers and timelines
Management of third party consumer promotions and shopper vendor partners
Negotiating contract rates (both annual and program-specific)
Monitoring of 3P vendor landscape (identifying new partners or existing partners with new capabilities)
RFP vendors to develop and collaborate on targeting, rates and refine overall executional plan based on client objective, media strategy and vendor capabilities
Have clear understanding of campaign set-up, performance, measurement and KPIs, as well as clearly set and communicate performance expectations with internal and external teams
Ongoing campaign monitoring and management and working with vendors to identify and implement campaign optimizations
Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results

SKILLSETS REQUIRED:

Bachelor’s degree in advertising, marketing, related field or the equivalent combination of education and experience
3-5 years of shopper, consumer promotions or retail media experience working in an agency setting
Must be an excellent collaborator, willing to lean in and work closely with internal and external teams in a virtual team environment
Must have a strong level of understanding of multiple media channels; shopper, digital and traditional
Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions
Keen attention to detail with strong mathematical and Microsoft Office / Google Workspace skills including expert proficiency in applications such as Excel/Sheets, PowerPoint/Slides and Word/Docs
Able to build relationships across the team, department, vendors and clients
Proactive approach, demonstrated by:
Providing regular project timeline and budget updates to team/supervisor
Anticipating potential problems and obstacles to project success, communicating concerns and potential solutions with team
Developing an understanding of new/emerging media developments and sharing with the broader team internally
Able to review results and performance of paid media campaigns based on predetermined success indicators, determine effectiveness and report back to client

Mars United Commerce is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies.

Mars United Commerce has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.

#dp

#LI-Hybrid

#LI-BS1

Mars United Commerce Glassdoor Company Review

3.9

Mars United Commerce DE&I Review

3.48

CEO of Mars United Commerce

Ken Barnett and Rob Rivenburgh

Approve of CEO

Average salary estimate

$80000 / YEARLY (est.)

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$70000K

$90000K

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M By Mars United Commerce

At Mars United Commerce, we have a mission to make a positive impact across a “Triple Bottom Line,” which focuses on growth for our clients, growth for our people, and growth for our community.

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Other

DEPARTMENTS

Marketing

SENIORITY LEVEL REQUIREMENT

Mid-Level

INDUSTRY

Advertising & Public Relations

TEAM SIZE