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Paid Search Manager 3M FTC

As a Paid Search Account Manager, you will be working with your team to manage the performance of paid search campaigns for clients. You will be a specialist in executing AI-powered search practices and implementing this on your assembly of clients. With your robust platform knowledge, you’ll navigate client and partner relationships, ensuring that your team delivers impeccable operations, innovation, media plans, performance optimisation and insightful reporting.  

You’ll be the guide for a team of Senior and Account Executives, overseeing their work and nurturing their careers in paid search. You are a vital point of contact for your team and clients.  

You will work with your team to manage the account and deliver performance against client business objectives, in line with the strategy that you will help build with your line manager.  

 

Key responsibilities 

  • You are a motivational manager who sets the example to follow. You will support your team in executing & optimising paid search campaigns to the highest standards as per the Assembly formula for paid search success.  
  • You will quality control the work produced by your direct team and provide constructive feedback as appropriate for their development.  
  • You will fully utilise the available technology to deliver performance for clients. 
  • Ensure you are adhering to agreed service level agreements and you are managing your teams’ tasks through our workflow systems to deliver on time.  
  • Carry out daily diagnostics to ensure zero errors, manage risks and maintain consistent process adherence. You will fix things before they become a problem.  
  • Find the insight that can help us fuel growth for clients. This will require examining data and actionable insight identification and implementation.  
  • Engaged member of the wider search community through internal team meetings, training & events. 
  • Turning briefs into paid search excellence. You will collate responses effectively for client sign-off.  
  • Responsible for managing client’s budget on platforms such as Google Ads and Microsoft Ads.  
  • Helping to foster partnership with clients and media owners. 
  • You will own presentations and meetings with clients, delegating elements to your team.  
  • Collaborate with other teams in your assembly and department to deliver projects. 
  • You will develop client and product knowledge by proactively contributing to the search strategy using data and actionable insight.  
  • Training of team members. 

 

Success will be measured by no account errors, constant account monitoring, improved performance and business growth for our clients, timely project completion, effective communication and great client feedback. The development of your team is a key indicator of how well you can line manage. Growth in their development through achieving their objectives is key to success. 

About Search at Assembly 

We are defining a new standard for the search industry. Through innovative operating models, proprietary technology, and amazing talent, our formula enables us to get the most from AI-powered search campaigns for our clients. Our team of up to 60 specialists (across Europe and India) ensure that we are at the forefront of what is possible. We are growing and building a team of diverse paid search professionals for the future. We want people who will question the status quo and strive for continuous excellence in everything they do. 

About Assembly

We find the change that fuels growth. We're a cutting-edge global agency combining data, tech, and top talent to supercharge the world's best brands. With over a decade in social and environmental impact, we clinched Ad Age’s 2022 Purpose-Led Agency of the Year, championing a diverse, purpose-driven culture. 

Join Assembly, and you're instantly with 1,600 digital specialists across 30 global offices, pushing boundaries in omnichannel media, data, and tech to drive brand evolution. 

At Assembly we embody three core values: Show Up - actively contribute to a space of personal and collective growth; Make Change - embrace obstacles as opportunities, taking intentional steps to drive positive change; and Win Well - approach success with integrity, responsibility, and a commitment to collaboration, understanding that the journey is as important as the destination. Together, we create an environment that fosters continuous learning, adaptability, and a shared passion for making a meaningful impact.

Assembly Europe is on its next growth wave. We're blending traditional media with our digital prowess. Ready for this journey? We're expanding our skillset. Join us. 

  • You never over-promise and under-deliver. Your work is to the highest standard, and always on time.  
  • You are a self-starter with a passion for data and digital marketing.  
  • Excellent paid search knowledge, with up-to-date certifications. 
  • Operationally proficient with project management skills. You demonstrate a clear ability to manage multiple tasks and differing priorities, not only for yourself but for others.  
  • Solid understanding of Microsoft Office such as Excel and PowerPoint.  
  • Exceptional attention to detail. 
  • An understanding of how to drive insights from data. You can focus on causation, not just correlation in data sets. 
  • Evidence of being able to manage large multi-market clients and budget for Search.  
  • Effective communicator. You will show an ability to be able to talk to clients about performance of accounts and optimisations.  
  • Experience in line management and setting development plans for your direct reports.  
  • Excellent knowledge of bid management platforms and other Paid Search technologies (Google Analytics, Google Marketing Platform, Search Ads 360, Adobe etc.).  
  • You don’t shy away from taking ownership for you and your team’s output. You identify solutions to problems and are proactive to preventing issues.  

We are committed to empowering workers in the communities local to where we operate, and are mindful of minimising the carbon cost of commuting.  Where a position required regular presence in the office, as in the case of managerial positions, we attempt to hire staff who live within a reasonable commute (<50 miles or 1.5 hours) of the office they will be based in.

Equal Opportunities

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Social and Environmental Responsibility

At Assembly, we have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to; be a conscious citizen by actively participating in our organisation's sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders to support initiatives aligned with our company's values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees at Assembly demonstrate commitment to sustainability and inclusivity in their actions and behaviours

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CEO of Assembly
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Rick Acampora
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Average salary estimate

$70000 / YEARLY (est.)
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$80000K

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What You Should Know About Paid Search Manager 3M FTC, Assembly

As a Paid Search Manager at 3M FTC, you will play an integral role in managing the performance of paid search campaigns and guiding a team of talented professionals. Your expertise in AI-powered search strategies will be essential, as you collaborate with your team to deliver exceptional results for our clients. Each day will be filled with exciting opportunities to innovate, optimize, and create thorough media plans tailored to meet client objectives. You will lead a team of Senior and Account Executives, providing mentorship and career development, making sure they thrive in their roles. Your responsibility extends to quality control and ensuring that all campaigns are executed to the highest standards in accordance with our Assembly formula for success. Additionally, you will closely monitor campaign performance, analyzing data to identify actionable insights that fuel client growth. Strong communication skills will be crucial, as you'll be responsible for client interactions and presenting ideas. Working effectively with other departments and managing client budgets on platforms like Google Ads and Microsoft Ads will also be part of your daily routine. At Assembly, we are passionate about pushing boundaries and redefining the search industry while fostering personal and professional growth in our team. If you're ready to dive into a dynamic role where you can lead by example while driving transformational results for clients, this is the position for you.

Frequently Asked Questions (FAQs) for Paid Search Manager 3M FTC Role at Assembly
What does a Paid Search Manager at 3M FTC do?

A Paid Search Manager at 3M FTC is responsible for overseeing the performance of paid search campaigns for various clients. This includes executing AI-driven strategies, managing a team of Senior and Account Executives, ensuring quality control on campaigns, and crafting effective media plans while nurturing client relationships.

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What qualifications are needed for the Paid Search Manager position at 3M FTC?

To become a Paid Search Manager at 3M FTC, candidates should have excellent paid search knowledge, relevant certifications, and operational proficiency in project management. Strong skills in communication and team leadership, especially in managing budgets and campaigns on platforms like Google Ads and Microsoft Ads, are essential.

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How can I prepare for an interview for the Paid Search Manager role at 3M FTC?

Preparing for an interview for the Paid Search Manager role at 3M FTC entails understanding the latest trends in paid search, being ready to discuss past experiences with campaign management, and showcasing your analytical skills in driving insights from data. Demonstrating your leadership style will also be crucial.

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What kind of work environment can I expect at 3M FTC as a Paid Search Manager?

At 3M FTC, you'll join a vibrant team dedicated to innovation and growth in the search industry. The work environment emphasizes collaboration, continuous learning, and a shared passion for making a meaningful impact through AI-powered strategies and diverse thought leadership.

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What does success look like for a Paid Search Manager at 3M FTC?

Success as a Paid Search Manager at 3M FTC is characterized by the absence of account errors, consistent monitoring of campaigns, measurable performance improvements for clients, timely project completion, and positive client feedback. Additionally, effective team development will also be a key indicator of success.

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What technologies will I use as a Paid Search Manager at 3M FTC?

As a Paid Search Manager at 3M FTC, you will utilize a range of technologies including Google Ads, Microsoft Ads, Google Analytics, and various bid management platforms. Proficiency with tools like Google Marketing Platform and Search Ads 360 will also be essential for delivering optimized results.

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Is there an opportunity for career advancement as a Paid Search Manager at 3M FTC?

Absolutely! At 3M FTC, career advancement for a Paid Search Manager is supported through mentorship, leadership development opportunities for your team, and involvement in impactful projects that will prepare you for higher responsibilities within the organization.

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Common Interview Questions for Paid Search Manager 3M FTC
What strategies do you use to optimize paid search campaigns?

When optimizing paid search campaigns, I focus on conducting thorough keyword analysis, regularly monitoring ad performance, A/B testing ad copy, and analyzing conversion data to make informed adjustments. I also utilize AI-driven insights to enhance targeting and improve ROI.

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How do you handle client presentations as a Paid Search Manager?

In client presentations, I ensure that I clearly communicate campaign objectives, key performance metrics, and actionable insights. I collaborate closely with my team to prepare engaging content, and I encourage open dialog to address clients' inquiries and encourage feedback.

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Can you describe a time when you turned around a failing campaign?

I once faced a struggling campaign with diminishing results. By conducting a comprehensive audit, I identified underperforming keywords and adjusted our targeting strategy. After implementing these changes, we increased the campaign's conversion rate significantly within a few weeks.

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What tools do you prefer for managing paid search accounts?

I prefer using Google Ads and Microsoft Ads for managing accounts, supported by Google Analytics for performance tracking. Additionally, bid management platforms like Search Ads 360 help streamline operations and ensure timely adjustments.

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How do you prioritize tasks when managing multiple campaigns?

Prioritizing tasks starts with assessing campaign urgency, client deadlines, and budget implications. I utilize project management tools to streamline workflows and communicate expectations with my team, ensuring that high-impact tasks are addressed first.

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What’s your experience with AI in paid search?

AI has transformed my approach to paid search by allowing data-driven decision-making. I leverage AI tools for predictive analytics, audience segmentation, and campaign optimizations, which significantly enhance efficiency and results.

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How do you foster teamwork among your direct reports?

I promote teamwork by fostering an open communication environment where team members feel valued and comfortable sharing ideas. Regular team meetings and collaborative projects help build camaraderie and align everyone's goals.

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What metrics do you use to measure campaign success?

Success is measured through key metrics such as conversion rates, CTR (Click Through Rates), CPC (Cost Per Click), overall ROI, and sales generated. These metrics provide a comprehensive view of campaign effectiveness.

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How do you approach budget management for campaigns?

Budget management involves careful planning, regular monitoring, and periodic adjustments based on performance. I analyze spending patterns and ensure that all expenses align with campaign goals to maximize return on investment.

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How do you ensure client satisfaction with paid search campaigns?

Client satisfaction is achieved through clear communication, regular updates, and an open feedback loop. I work closely with clients to understand their objectives, ensuring that our strategies align with their expectations and delivering results they will appreciate.

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We help brands find the changes that fuels growth.

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Full-time, remote
DATE POSTED
November 26, 2024

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