Job details

Sales Account Manager (On-Trade)

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Over the past 10 years, Maverick Drinks has developed one of the most compelling and innovative portfolios of brands in the UK. From craft to premium, to celebrity owned brands, it is our willingness to be open to change and reinventing ourselves that has been key to our continued success.

We’ve developed a reputation for quality in everything we do and provide a growth platform for modern beverage brands, leveraging our expertise in ecommerce and our established relationships with the nation’s largest retailers, on-trade partners and wholesalers, including our very own Master of Malt trade.

You'll drive distribution and growth of the award-winning Maverick Drinks brand portfolio across your customer base and act as a consultant to the trade - bringing customers on the craft spirits journey with us.

Work closely with the trade marketing, brand ambassadors, trade and sales team to increase distribution and brand awareness
Utilise key contacts within your network to create new business opportunities across your territory and establish a broad and diverse customer base, including strategic ‘lighthouse’ accounts for our key brands
Create the territory strategy in line with the Maverick Drinks strategic objectives, with a clear vision for target listings both on back bar and cocktail menus
Manage the full customer picture, keeping track of relevant account information
Plan and execute A&P investment brilliantly to ensure that all trade marketing activity and activations drives a positive return on investment
Use your expertise on the craft and premium spirits portfolio and consumer to share category trends and insights in order to facilitate decision making and product ranging, leading to a greater presence for our brands
Drive distribution, visibility and rate of sale of our core brands, subsequently leveraging these listings to further establish distribution of the wider Maverick Drinks portfolio
Support customers and the wider team to deliver liquid, brand and category training and tastings to embed our brands and drive value for the customer
Liaise with the route-to-market Partner Managers to ensure product availability and accessibility across your account base

Solid experience of account management within the spirits industry, and ideally of NPD launches too
Experience of new business development within the on-trade sector
Extensive knowledge of the London on-trade, with demonstrable knowledge of movers and shakers
Strong working knowledge of UK spirits business with an on-trade focus
Strong product knowledge spanning all categories of spirits, preferably along with an understanding of the craft spirits category
Skills in A&P budget management
Strong Commercial acumen and previous experience of being able to identify opportunities by reviewing sales data
Strong negotiation skills
Good IT competency, including Google Suite of apps along with ability to produce engaging presentations
Wine & Spirit Education Trust (WSET) Qualification at Higher Level would be desirable, as would degree level education

This role is field-based and will require nationwide travel; a full UK driving licence is therefore required

Curation of cocktail lists and skills in trade marketing would be hugely valuable
Experience in working the other side of the bar would be useful

You'll possess a strong sense of purpose, be proactive and capable of working autonomously thanks to your strong drive and determination. Your ability to think outside the box and challenge the status quo within the channel / be a maverick will stand out, as will your excellent attention to detail, relationship building and communication skills.

We’re all about boundless curiosity, so you’ll discover loads of opportunities to spark your creative flair and work along-side unreal talent who all have the same job description, to ‘Make Atom Successful.’ Trust is at the epicentre of all that we can do, so you’ll work in a transparent and honest environment where we have each other’s backs, and be free of aging corporate policies and rules.

Life here’s about so much more than pay and benefits - you might get a slightly higher salary if you cram onto an expensive, crowded commuter train into the city, but you’ll struggle to find a company with the flex, agility and unique-ness that we have. In short, we’ve got you covered financially but if money is your main driver, we’re not for you.

We hate waste in all of it’s forms and time is no different, so we’re focused on productivity and output rather than when or where you work, or what you wear into the office - you can come in fancy dress for all we care! This means that although we can’t promise anything, flexible working options are built into our DNA.

Along with the stuff you get for turning up to work each day (think private healthcare scheme, unlimited annual leave, pension, cycle-2-work, eye care, enhanced maternity & paternity leave, free food, drinks and parking at the office), you’ll also get a healthy staff discount on our world-class range (just in case that makes a difference).

We don’t sit still, and there’s a lot more to come... Apply now if you want to join us.

What You Should Know About Sales Account Manager (On-Trade), Master of Malt

As a Sales Account Manager (On-Trade) at Maverick Drinks, you will immerse yourself in a dynamic environment, representing a unique portfolio of award-winning brands that redefine the spirits industry in the UK. With Maverick Drinks’ reputation for quality and innovation, your role will be pivotal in driving distribution and growth across your customer base. You’ll be like a consultant, guiding customers on their craft spirits journey while collaborating closely with the trade marketing and sales teams to bolster brand awareness. One of your key responsibilities will be to utilize your extensive network to forge new business opportunities, targeting strategic accounts that align with Maverick’s vision. You'll craft a territory strategy that emphasizes key listings and ensures all trade marketing activities yield a positive ROI. Your insights into category trends will empower both you and your customers to make informed decisions, driving visibility and sales for our exceptional brands. You’ll also be involved in training and tastings, engaging with customers and the wider team to effectively showcase our portfolio. This role requires experience in account management within the spirits sector, with a strong understanding of the London on-trade and a passion for craft and premium spirits. If you're proactive, detail-oriented, and ready to think outside the box, you’ll thrive in Maverick Drinks’ supportive, trust-centered culture that values creativity and professional growth. Join us and be part of a team that challenges the status quo in a vibrant, flexible workspace where your contributions will genuinely matter.

Frequently Asked Questions (FAQs) for Sales Account Manager (On-Trade) Role at Master of Malt

What are the primary responsibilities of a Sales Account Manager (On-Trade) at Maverick Drinks?

As a Sales Account Manager (On-Trade) at Maverick Drinks, your primary responsibilities include driving distribution and growth of our award-winning brands, creating and executing strategic territory plans, managing account relationships, and spotting new business opportunities. You will also coordinate with trade marketing and sales teams to enhance brand visibility and ROI from marketing investments, while facilitating training and tastings to engage our customers on their craft spirits journey.