Sr. Manager, Social Media

As a Senior Manager, Social Media at MasterClass, you'll be responsible for strategizing social media campaigns for class launches, leading the development and execution of organic content specifically for platforms like Instagram, and ensuring our messaging aligns seamlessly with broader marketing goals. Your role will also involve real-time event coverage and identifying ways for MasterClass to engage in cultural and fan conversations.

To qualify for the Senior Manager, Social Media role at MasterClass, you will need 8-10+ years of experience in developing and executing social media strategies for prominent brands. A strong creative background combined with a proven ability to build engaged audiences on organic channels is essential, along with a familiarity with data-driven insights to guide your projects.

The Senior Manager, Social Media plays a crucial role in amplifying MasterClass's brand presence. By leading social media strategies and content creation for class launches, you help to ensure that our messaging resonates with our audience, ultimately fostering community engagement and enhancing the overall MasterClass experience for our members.

The ideal candidate for the Senior Manager, Social Media role at MasterClass is a highly motivated, creative leader with a solid track record of social media success. This person thrives in a dynamic environment, possesses a passion for building brand presence, and is adept at juggling multiple campaigns while also being a hands-on executor of ideas.

At MasterClass, the work environment is collaborative and fast-paced, emphasizing innovation and creativity. As a Senior Manager, Social Media, you’ll be empowered to lead initiatives, collaborate with talented teams, and make a tangible impact, all while working in a culture that champions diversity, equality, and inclusive practices.

When answering this question, be sure to highlight specific examples of successful campaigns you've led. Discuss the objectives, the strategies you implemented, the metrics you tracked, and the outcomes. This will demonstrate both your strategic thinking and your ability to execute effectively in a dynamic environment.

Mention your use of social media monitoring tools, attending industry conferences, or following influential marketers and platforms. Illustrate how you incorporate these insights into your planning to keep your strategies relevant and effective.

Discuss the importance of understanding your audience, responding to trends, and creating relatable and shareable content. Provide examples of how you’ve successfully engaged communities in the past.

Outline your approach to managing crises by staying calm, addressing concerns promptly, and not deleting negative comments unless absolutely necessary. Emphasize the importance of transparency and open dialogue.

Share specific metrics, goals, and creative elements that made the campaign successful. Highlight your role in conceptualization, execution, community engagement, and the analysis of results.

Discuss tools like Google Analytics, Hootsuite, or Sprout Social. Mention how you utilize these insights to adjust your content strategy and make informed decisions about future campaigns.

Explain your organizational techniques, such as project management software or prioritizing based on deadlines and business impact. Provide examples of how you’ve successfully managed multiple priorities in past roles.

Describe your strategy for aligning social media content with overall marketing initiatives. Discuss your communication methods and how you ensure everyone is on the same page to meet brand goals.

Talk about key performance indicators like engagement rates, follower growth, conversion rates, and return on investment. Illustrate how these metrics inform your future strategy.

Share your passion for creativity, community building, and educational content. Emphasize how MasterClass’s mission aligns with your personal values and career goals, and your eagerness to contribute to that mission.