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Manager, Marketing Program Management

Company Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

We are enjoying the flexibility of a hybrid work model, in which employees spend part of their week connecting with co-workers in our state-of-the-art headquarters. Located in the booming West Loop of downtown Chicago, it's set up to be a global hub that cultivates collaboration:

  • Take a class at Hamburger University
  • Sample future items in our Test Kitchen
  • Utilize the latest technology to connect with your team around the globe

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone.

Job Description

The Marketing Operations and Enablement function ensures strategy, resources, and execution are aligned to drive marketing outcomes. This team ensures overall operational efficiency and effectiveness of the marketing department, ensuring that the marketing programs are executed seamlessly on time and within budget, while fostering a culture of collaboration and continuous improvement.  

The Marketing Program Management team will focus on successful execution of priority Marketing campaigns and strategic initiatives. They will work with agency partners as well as internal teams across Brand, Content, and Culture, Marketing and Menu Strategy, Digital, and Field Marketing.  

The Manager, Marketing Program Management will be responsible for the execution of new or complex national marketing campaigns and manages more complex, high-priority marketing initiatives.  

Primary Accountabilities: 

  • Campaign Leadership: Lead the planning, execution, and optimization of national marketing campaigns, ensuring alignment with company goals and timelines. 
  • Program Management: Oversee multiple marketing programs and projects, managing resources, timelines, and budgets to ensure successful delivery. 
  • Team Coordination: Mentor and guide junior program managers, providing support and direction as needed to ensure team success. 
  • Stakeholder Management: Collaborate with senior leadership, marketing teams, and external partners to ensure alignment on campaign objectives and strategies. 
  • Performance Analysis: Analyze campaign performance data and provide insights to drive continuous improvement in marketing initiatives. 
  • Risk Management: Identify potential risks in project execution and develop mitigation strategies to ensure successful outcomes 

 

Qualifications

  • Bachelor's degree in marketing, Business Administration, or a related field 
  • 4+ years of experience in marketing project/program management  
  • Preferred quick service restaurant or retail industry experience  
  • Proven ability to manage large-scale marketing campaigns and projects. 
  • Strong leadership and team management skills. 
  • Proficiency in project management tools and software. 

Additional Information

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.

Average salary estimate

$95000 / YEARLY (est.)
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$80000K
$110000K

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What You Should Know About Manager, Marketing Program Management, McDonald's Corporation

Are you ready to take the reins of exciting marketing initiatives at one of the most iconic brands in the world? At McDonald's, we are looking for a passionate Manager, Marketing Program Management who thrives on collaboration and innovation. In this role, you will lead the charge in planning, executing, and optimizing national marketing campaigns, all while ensuring they stay in line with our company's goals and timelines. You'll be at the heart of multiple marketing programs, balancing resources, budgets, and timelines to deliver success consistently. As a vital team player, you will mentor junior program managers, guiding them to reach their full potential, and collaborate closely with senior leadership and various marketing teams. Your analytical skills will help us evaluate campaign performance and drive improvements, showcasing your talent in problem-solving and risk management. Your leadership will not only shape the direction of our marketing strategies but also contribute to our culture of inclusivity and community. We are a diverse team that values and respects every voice, providing a collaborative space in our state-of-the-art Chicago headquarters. So, if you're looking for a role where you can make a significant impact while enjoying flexibility and growth opportunities, McDonald's is the place for you!

Frequently Asked Questions (FAQs) for Manager, Marketing Program Management Role at McDonald's Corporation
What does a Manager, Marketing Program Management do at McDonald's?

A Manager, Marketing Program Management at McDonald's is responsible for leading the planning, execution, and optimization of national marketing campaigns. They ensure that all marketing initiatives align with company objectives while managing resources and timelines effectively.

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What qualifications are required for the Manager, Marketing Program Management position at McDonald's?

To qualify for the Manager, Marketing Program Management role at McDonald's, candidates should have a bachelor's degree in marketing or a related field and over four years of experience in marketing project or program management. Experience in the quick service restaurant or retail industry is preferred.

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How does the Manager, Marketing Program Management support team members at McDonald's?

In the role of Manager, Marketing Program Management at McDonald's, you will mentor and guide junior program managers, helping them develop skills and navigate challenges. This ensures overall team success and fosters a collaborative environment.

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What are the career growth opportunities as a Manager, Marketing Program Management at McDonald's?

Joining McDonald's as a Manager, Marketing Program Management provides various career growth opportunities, including leadership roles within marketing and cross-departmental projects that enable you to expand your skills in a global, recognized organization.

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How does McDonald's emphasize inclusivity in the role of Manager, Marketing Program Management?

McDonald's is committed to promoting an inclusive work environment in the Manager, Marketing Program Management role. This commitment ensures that all employees, regardless of their backgrounds, feel valued and have the opportunity to create feel-good moments in their work.

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What kind of campaigns will the Manager, Marketing Program Management oversee at McDonald's?

The Manager, Marketing Program Management at McDonald's will oversee complex, high-priority national marketing campaigns that drive brand awareness and customer engagement, ensuring they resonate with a diverse customer base.

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What tools and technologies will a Manager, Marketing Program Management use at McDonald's?

A Manager, Marketing Program Management at McDonald's is expected to be proficient in various project management tools and software, helping streamline marketing processes and enhance communication across teams and with external partners.

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Common Interview Questions for Manager, Marketing Program Management
How do you prioritize tasks in a fast-paced marketing environment?

To effectively prioritize tasks in a fast-paced marketing environment, I utilize a combination of strategic planning and deadline management. I assess the urgency of each task, align them with campaign objectives, and communicate with my team to ensure everyone is on the same page.

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Can you describe a successful marketing campaign you've managed?

Certainly! I once managed a national marketing campaign that increased brand awareness by 30% over three months. I led a cross-functional team, optimizing resources, and analyzing performance metrics, which allowed us to make real-time adjustments that significantly improved engagement.

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What strategies do you use to mentor junior team members?

I employ a hands-on approach when mentoring junior team members by providing regular feedback, setting clear expectations, and encouraging open dialogue. I also promote collaborative projects that allow them to learn from more experienced colleagues.

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How do you handle conflicts within your marketing team?

When conflicts arise within my marketing team, I address them promptly through open communication. I encourage all parties to voice their concerns and facilitate a discussion aimed at finding common ground and mutually beneficial solutions.

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What metrics do you focus on when analyzing campaign performance?

I focus on key performance indicators (KPIs) such as ROI, engagement rates, conversion rates, and customer feedback. These metrics provide valuable insights into how well a marketing campaign resonates with the target audience and where improvements can be made.

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How do you ensure alignment with various stakeholders during a campaign?

I ensure alignment with stakeholders by scheduling regular update meetings, sharing campaign progress reports, and soliciting feedback throughout the project lifecycle. This keeps everyone informed and involved, fostering a collaborative environment.

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What role does market research play in your project management?

Market research is crucial in my project management process as it informs our strategies and decision-making. By understanding customer needs and market trends, I can create campaigns that effectively target our audience.

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How do you adjust strategies when a marketing campaign isn’t performing as expected?

When a campaign isn't performing as expected, I conduct a thorough analysis to identify the root causes. Based on this analysis, I adjust targeted messaging, distribution channels, or marketing tactics, while closely monitoring the results of these changes.

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What is your experience with project management tools?

I have extensive experience using project management tools such as Asana, Trello, and Monday.com, which help organize tasks, manage timelines, and enhance communication among team members. I am always open to exploring new tools that improve efficiency.

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How do you foster a culture of continuous improvement within your team?

I foster a culture of continuous improvement by encouraging feedback, promoting knowledge sharing, and celebrating both successes and challenges. I regularly hold reflection sessions after campaigns to identify lessons learned and best practices.

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McDonald's Corporation is a chain of fast food restaurants. Headquartered in Oak Brook, Illinois, the company's famous menu items include the Big Mac, Chicken McNuggets and Egg McMuffin. McDonald's is a publicly owned company and operates a Canadi...

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Full-time, hybrid
DATE POSTED
November 24, 2024

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