Job details

Associate Manager, Brand Marketing People

Get a free resume review

Job Title

Job Description

Job Title:
Associate Manager, Brand Marketing, PEOPLE

I. Job Summary | Major goals and objectives.

As an integral part of the PEOPLE Brand Marketing team, you will support the go-to-market pre-sale process and play a strategic role in developing brand strategy and driving revenue growth with advertising partners across print, digital, social, video and events. You’ll help develop impactful marketing programs, working alongside Vertical Marketing, Digital Sales, Print Sales, and Strategic Account teams to ensure our offerings effectively drive revenue growth.

Hybrid 3x a week New York Office

In-office Expectations: This position is hybrid in-office in NYC, with the ability to work remotely for up to 2 days per week.

II. Essential Job Functions

Weight %

Accountabilities, Actions and Expected Measurable Results

50%

Brand development, including creating new brand opportunities and updating brand sales materials for franchises, tentpoles and partnerships

30%

Assisting with post-sale execution for advertiser programs tied to PEOPLE tentpoles, partnerships or franchises

20%

Researching relevant industry, media and category trends, sharing your findings with the team and using these tools to inform ideas.

All other duties as assigned.

100%

About The Positions Contributions:

Editorial Brand Positioning, Strategy + Packaging: Assist in GTM strategy and packaging with internal teams to develop, create, and package go-to-market materials
Develop Marketing Materials: Create presentations and sell sheets that communicate PEOPLE’s unique value proposition to advertising clients across all verticals
Proactive Ideation: Bring new opportunities to brainstorms and team meetings that are grounded in the DNA of our brand
Added Value Offerings: Execute added value programs that drive revenue impact, such as in-book listings, eblasts, custom research questions and sampling opportunities
Pre-Sales Team Organization: Help marketing team with ongoing maintenance and creation of go-to-market materials such as brand and category presentations, one-sheets and more
Team Management: Help coordinate special projects and team organization tools to help keep the team organized in the day to day

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:

Bachelor’s Degree preferred, or equivalent work experience.

Experience:

2-4 years of relevant work experience, integrated multi-platform marketing experience preferred. Experience developing brand sales materials also preferred.

Specific Knowledge, Skills and Abilities:

Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Keynote and Powerpoint)
You’re an excellent communicator, who remains poised under pressure and demonstrates strong interpersonal skills
You are a true self-starter with a can-do attitude
You are a self-motivator who has a desire to learn and take on new challenges
You are comfortable working in a fast paced environment

% Travel Required (Approximate): 10%

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $64,350.000 - $72,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

#NMG#

Average salary estimate

$68175 / YEARLY (est.)

min

max

$64350K

$72000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Associate Manager, Brand Marketing People, Meredith

As the Associate Manager of Brand Marketing at PEOPLE, based in the vibrant environment of New York City at 225 Liberty Street, you will play a pivotal role in shaping our brand narrative and driving revenue growth. Imagine working alongside a dynamic team focused on creating innovative marketing programs that resonate across various platforms including print, digital, social media, and events. Your mission? To support our go-to-market strategies by crafting compelling brand materials and enhancing the effectiveness of our offerings. Whether it's through developing presentations that capture the unique value of PEOPLE or collaborating with different vertical and sales teams, your creativity and initiative will shine. With the flexibility of a hybrid work model, spending three days a week in the office and two at home, you will be part of an up-and-coming movement that values collaboration and progressive ideas. From brand development to post-sale program execution, your contributions will directly impact how we communicate and connect with our advertising partners. Plus, the chance to research industry trends will keep your insights fresh and relevant. This is a fantastic opportunity for someone with a solid background in integrated marketing and a passion for storytelling. Ready to make a difference with your ideas and contribute to a renowned brand? Let’s do it together at PEOPLE!

Frequently Asked Questions (FAQs) for Associate Manager, Brand Marketing People Role at Meredith

What are the main responsibilities of the Associate Manager, Brand Marketing at PEOPLE?

The Associate Manager, Brand Marketing at PEOPLE is responsible for developing brand strategies, creating impactful marketing materials, and assisting with post-sale executions that drive revenue. This role involves collaborating with various teams, conducting research on industry trends, and contributing ideas during team brainstorming sessions.