Job details

Associate Manager, Brand Marketing

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Job Title

Job Description

About the Role:

As an integral part of the DDM Entertainment Brand Marketing team, you will support the go-to-market pre-sale process and play a role in executing brand strategy and driving revenue growth with advertising partners across print, digital, social, video and events. You’ll work alongside Vertical Marketing, Digital Sales, Print Sales, and Strategic Account teams to ensure our offerings effectively drive revenue growth.

Hybrid 3x a week

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

Essential Job Functions

40% - Brand development, including helping to create new brand opportunities and updating brand sales materials for franchises, tentpoles and partnerships

30% - Assisting with post-sale execution for advertiser programs tied to PEOPLE tentpoles, partnerships or franchises

30% Researching relevant industry, media and category trends, sharing your findings with the team and using these tools to inform ideas.

Role Expectations:

Develop Marketing Materials: Assist with presentations and sell sheets that communicate DDM Entertainment’s unique value proposition to advertising clients across all verticals
Proactive Ideation: Bring new opportunities to brainstorms and team meetings that are grounded in the DNA of our brands
Added Value Offerings: Execute added value programs that drive revenue impact, such as in-book listings, eblasts, custom research questions and sampling opportunities
Pre-Sales Team Organization: Help marketing team with ongoing maintenance and creation of go-to-market materials such as brand and category presentations, one-sheets and more
Team Coordination: Help coordinate team organization tools to help keep the team organized in the day to day

Minimum Qualifications and Job Requirements

Education:

Bachelor’s Degree Preferred

Experience:

1-3 years of relevant work experience, integrated multi-platform marketing experience preferred. Experience developing brand sales materials also preferred.

Specific Knowledge, Skills and Abilities:

Creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Google Slides)
An excellent communicator, who remains poised under pressure and demonstrates strong interpersonal skills
A self-starter with a can-do attitude
A self-motivator who has a desire to learn and take on new challenges
Comfortable working in a fast paced environment

% Travel Required (Approximate): 10%

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $65,000.00 - $75,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

#NMG#

Average salary estimate

$70000 / YEARLY (est.)

min

max

$65000K

$75000K

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What You Should Know About Associate Manager, Brand Marketing, Meredith

As the Associate Manager of Brand Marketing at DDM Entertainment, located at 225 Liberty Street in New York, NY, you're stepping into a vibrant and dynamic role that blends creativity with strategy. In this position, you'll be a crucial player in supporting the go-to-market pre-sale processes while collaborating with various teams including Vertical Marketing, Digital Sales, Print Sales, and Strategic Accounts. Your work will involve shaping brand development through the creation of compelling sales materials for franchises, partnerships, and advertising programs. You’ll also participate in research to analyze industry trends, sharing insights that help inform innovative marketing ideas. Expect to engage in brainstorming sessions where your creative input on new opportunities will be valued. The role also emphasizes execution with added value offerings such as custom research questions and impactful presentations. With a hybrid work model, you’ll enjoy the flexibility of working in-office three days a week and can work remotely up to two days. This position is perfect for someone with 1-3 years of experience in integrated multi-platform marketing who is keen to take on new challenges and grow their skills in a fast-paced environment. Join us at DDM Entertainment, where innovation meets opportunity, and help us drive revenue growth through captivating brand narratives!

Frequently Asked Questions (FAQs) for Associate Manager, Brand Marketing Role at Meredith

What does an Associate Manager of Brand Marketing do at DDM Entertainment?

The Associate Manager of Brand Marketing at DDM Entertainment plays a vital role in executing brand strategy and supporting the go-to-market pre-sale processes. This includes creating marketing materials, coordinating with various teams, and contributing to the development of brand opportunities that help drive revenue growth.