Manager, Advertising Finance

As a Manager, Advertising Finance at Dotdash Meredith, your key responsibilities include overseeing the quarterly sales incentive payout processes, providing insights for the design and execution of incentive plans, and supporting the sales team with compensation inquiries. You'll also conduct data analysis, navigate Salesforce for reporting needs, and create efficient internal documents to support the Sales Compensation team's goals.

To thrive in the Manager, Advertising Finance role at Dotdash Meredith, you should possess a bachelor's degree in Finance, Business, Accounting, or an equivalent field, along with 5+ years of experience in Sales Strategy, Operations, or Sales Compensation. Strong analytical skills, proficiency in Excel, and effective communication abilities are essential for success in this position.

The Sales Compensation team at Dotdash Meredith plays a crucial role in incentivizing the advertising sales teams. By designing, implementing, and managing sales incentive plans, the team ensures that performance is rewarded effectively, ultimately driving sales and supporting business objectives. Your contribution as a Manager, Advertising Finance will help streamline these processes and improve overall team dynamics.

Key skills essential for the Manager, Advertising Finance position at Dotdash Meredith include advanced analytical abilities, a strong understanding of financial processes, and exceptional project management capabilities. Candidates should also be proficient in Microsoft Excel, have the ability to maintain confidentiality, and possess strong communication skills to successfully engage with various departments.

The Manager, Advertising Finance role at Dotdash Meredith offers a great work-life balance with a hybrid model allowing employees to work in the bustling NYC office and remotely a couple of days per week. This flexibility helps you efficiently manage your work while also ensuring you have time for personal commitments and interests.

When managing multiple deadlines, it’s essential to first assess the urgency and importance of each task. I typically create a prioritized list, focusing on high-impact activities that align with the team's goals. Additionally, I ensure effective communication with stakeholders to manage expectations and provide updates on progress.

Certainly! In my previous role, I analyzed sales performance data and realized our incentive program lacked clarity for the sales team. I proposed a structured incentive plan with clear, measurable objectives, which led to a significant increase in sales performance and team morale. The changes improved transparency and accountability.

I have extensive experience using Microsoft Excel for financial modeling and data analysis. Additionally, I am familiar with Salesforce for tracking sales performance and revenue reports, as well as Google Sheets for collaborative reporting. These tools have been crucial in managing and organizing complex data sets effectively.

Handling confidential information requires a high level of professionalism and integrity. I ensure that sensitive data is stored securely, limit access to authorized personnel, and follow organizational protocols. My goal is to maintain trust and confidentiality within the sales team and across the company.

To communicate complex financial information effectively, I simplify the data using visuals such as charts or infographics. I focus on key insights and actionable recommendations to make the information relevant to the specific teams. This approach ensures clarity and understanding, allowing for informed decision-making.

Analysis plays a pivotal role in sales compensation by providing insights into the effectiveness of incentive programs. It helps identify trends, pinpoint areas for improvement, and validate the correlation between compensation structures and sales performance, ensuring the compensation plans drive desired behaviors and outcomes.

Ensuring accuracy in compensation calculations involves meticulous attention to detail and a systematic approach. I use well-defined processes, double-check formulas in spreadsheets, and implement regular audits to verify data integrity. Collaboration with the sales team also helps catch any discrepancies early in the process.

One challenging project involved overhauling our entire incentive structure. I initiated the project by conducting stakeholder interviews to gauge their needs, then developed a comprehensive plan. By keeping communication open and providing regular updates, I successfully navigated through challenges, ultimately delivering a well-received program that enhanced team engagement.

When assessing the effectiveness of an incentive plan, I consider metrics like sales growth, team engagement levels, and retention rates. Additionally, analyzing the alignment of compensation with overall business objectives ensures that the plan drives the intended results effectively.

The biggest challenge facing sales finance professionals today is adapting to the rapidly evolving market conditions while still maintaining reliable compensation structures. As businesses grow and change, it's crucial to be agile in our approach, leveraging data analytics to make informed, timely decisions on compensation strategies.