VP, Media Director

As the VP, Media Director at MERGE, you will be instrumental in developing and executing media plans for our pharmaceutical clients. Your key responsibilities include overseeing the media planning process, analyzing data to inform channel recommendations, and collaborating with analytics partners to measure the success of campaigns. You'll also serve as the primary client contact, guiding your team and presenting innovative solutions and strategies both internally and externally.

To qualify for the VP, Media Director position at MERGE, candidates should have a minimum of 15 years of strategic media planning experience, with at least a decade specifically in life sciences. A strong understanding of media data, experience with media publishers, and a proven track record in providing innovative solutions to clients are all essential. Additionally, strong analytical skills and familiarity with digital paid media channels are critical for success in this role.

The salary range for the VP, Media Director role at MERGE in Chicago, IL is between $145,000 and $165,000. This range is dependent on individual skills, experience, qualifications, and other relevant factors. MERGE is committed to transparency in compensation and includes salary ranges in its job postings to uphold equitable practices.

MERGE actively promotes health, wellness, and happiness by creating a workplace culture that prioritizes employee support and engagement. With flexible time off, robust health benefits, and a variety of wellness initiatives, the company strives to ensure that team members feel empowered both in their careers and personal lives. At MERGE, the focus is on fostering an environment where everyone can flourish.

Key skills for the VP, Media Director at MERGE include strong quantitative and analytical abilities, excellent verbal and written communication, a knack for problem-solving, and proficiency in industry-related software like Microsoft Office. Adaptability and a willingness to consider unconventional ideas when recommending solutions will also serve you well in this innovative environment.

When answering this question, provide specific examples of your previous roles that involved media planning for pharmaceutical clients. Highlight your familiarity with industry data providers, how you tailored media strategies to meet client needs, and any successful campaigns you have led.

Explain your methodical approach to developing a media plan, including initial research, understanding client goals, analyzing target audiences, and collaborating with your team. Share any frameworks or tools you use to guide your planning process, illustrating your adaptability and thoroughness.

Discuss a variety of metrics such as ROI, conversion rates, brand visibility, and audience engagement. Explain how you leverage data analytics tools to gather insights and make informed adjustments to ensure the media campaign meets its objectives.

Share a specific challenge you've encountered, emphasizing the context, the action you took, and the outcome. This demonstrates your problem-solving skills and ability to thrive under pressure, key attributes for the VP, Media Director position.

Discuss the resources you utilize to stay informed, like industry publications, webinars, and networking with peers. This showcases your commitment to continuous learning and staying ahead in a rapidly changing media environment.

Highlight your proficiency in various digital media platforms, detailing specific campaigns you've executed. Discuss any innovative strategies you've employed to maximize digital outreach and engagement.

Share your approach to conflict resolution, emphasizing the importance of open communication, active listening, and collaborative problem-solving. Give an example of a past experience to illustrate your point.

Talk about breaking down complex concepts into simple, easily understandable components. Use visuals, analogies, and clear language to convey your message, making it accessible for varied audience understanding.

Detail your leadership style, focusing on collaboration, empowerment, and fostering creativity. Provide examples of how you motivate your team to achieve common goals while championing their individual strengths.

Discuss how data and analytics are crucial in driving informed decision-making in media planning. Emphasize your experience in utilizing analytics to refine strategies and enhance campaign effectiveness.