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Marketing Specialist - HM Retail

Why join us?

Our purpose is to design for the good of humankind. It’s the ideal we strive toward each day in everything we do. Being a part of HermanMiller means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows HermanMiller to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone.

GENERAL PURPOSE

The Marketing Specialist for Herman Miller Retail will be responsible for executing and measuring our omni-channel campaigns and collaborating across channels to support creative and compelling seasonal marketing strategies.  

ESSENTIAL FUNCTIONS

  • Campaigns: Plan and manage creative, strategic, seasonal and brand appropriate omni-channel marketing campaigns with clear audiences and goals.

  • Channel Management: Collaborate with cross-functional partners such as digital, social media, merchandising, PR, and creative to implement and execute campaigns across channels.

  • Product Knowledge: Work closely with partners in merchandising to identify product focuses and inventory levels for promotions and campaigns. Maintain a robust level of product knowledge for our core assortment and seasonal new launches.

  • Reporting: Run and evaluate sales, event, and digital marketing reports as it relates to campaigns and promotions to constantly improve performance.

  • Briefs: Write and kick-off thorough briefs for all marketing initiatives and collaborate with channel owners on channel-specific briefs. Input briefs and other marketing initiatives related to Herman Miller into the project management software, Wrike.

  • Calendar: Maintain and update promotions and marketing calendars for all teams to reference. Work closely with project managers to initiate follow up and track timelines and key deliverables to ensure projects are progressing and completed on schedule.

  • Events: Assist in execution and measurement of local marketing initiatives such as events and in-store activations to drive qualified traffic to our retail stores.

  • Communication: Assist in internal communications of Marketing efforts to all teams and provide transparency throughout the organization, including communication to the retail stores.

  • Performs additional responsibilities as requested to achieve business objectives.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience Requirements

  • Must be based in NYC or CT

  • 2 - 3 years of marketing experience, preferably in multiple channels at a retail, entrepreneurial, or digitally native business.

  • Exceptional written and verbal communication skills.

  • Understanding of office software and comfort with learning new applications.

  • A drive to constantly improve processes and find new, better ways to work efficiently.

  • Willingness and excitement to be flexible and helpful across multiple parts of the business.

  • Motivated self-starter with high energy level, a passion for design, and a willingness to do what it takes to create great work.

  • Works well in a highly collaborative environment.

  • Extremely organized and efficient, with strong attention to detail and the ability to work on multiple projects at once, meeting tight deadlines.

  • Strong interpersonal and communication skills.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be able to perform all essential functions of the position with or without accommodations.

Who We Hire?

Simply put, we hire everyone. HermanMiller is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We’re committed to equal opportunity employment, including veterans and people with disabilities.

A starting compensation range for this role is $76,000.00 - $100,000.00. Relevant salary considerations will include candidate qualifications and experience, other business/organizational needs and market factors . You may also be eligible to receive a geographic premium, annual discretionary incentive and equity awards which are subject to the rules governing these programs. The company offers a full spectrum of benefits including Medical, Prescription Drug, Dental, Vision, Health Savings Account, Dependent Day Care Savings Account, Life Insurance, Disability and Other Insurance Plans, Paid Time Off (including Vacation and Parental Leave), Holidays, 401(k), and Short/Long Term Disability, in addition to other special perks reserved for our associates.

This organization participates in E-Verify Employment Eligibility Verification. In general, MillerKnoll positions are closed within 45 days and are open for applications for a minimum of 5 days. We encourage our prospective candidates to submit their application(s) expediently so as not to miss out on our opportunities. We frequently post new opportunities and encourage prospective candidates to check back often for new postings.

MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MillerKnoll Talent Acquisition at  careers_help@millerknoll.com.

Average salary estimate

$88000 / YEARLY (est.)
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$76000K
$100000K

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What You Should Know About Marketing Specialist - HM Retail, MillerKnoll

Join the team at Herman Miller as a Marketing Specialist and be a part of our mission to design for the good of humankind! Located in beautiful Stamford, CT, this role invites you to dive into the heart of our marketing initiatives, where your creativity and strategic mindset will help craft compelling omni-channel campaigns. You’ll collaborate with diverse teams, from digital marketing to PR, ensuring that we deliver targeted campaigns that not only resonate with our audience but elevate our brand. If you have a knack for understanding product positioning and want to make data-informed decisions, you'll love the hands-on experience of running campaign reports and collaborating closely with merchandising to spotlight our best products. With responsibilities ranging from drafting detailed marketing briefs to managing event executions, your organizational skills and attention to detail will shine. Plus, you’ll be contributing to a culture that values inclusivity and equity, where your unique perspective is welcomed. If you’re a self-starter with a passion for design and marketing, this is your chance to make a real impact at Herman Miller!

Frequently Asked Questions (FAQs) for Marketing Specialist - HM Retail Role at MillerKnoll
What are the key responsibilities of a Marketing Specialist at Herman Miller?

As a Marketing Specialist at Herman Miller, you will be responsible for planning and managing omni-channel marketing campaigns, collaborating with various teams including digital and social media, and maintaining product knowledge for effective campaign execution. You'll also run and evaluate marketing reports to continuously enhance performance, write detailed briefs, and assist in organizing local marketing events to drive traffic to retail stores.

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What qualifications does Herman Miller look for in a Marketing Specialist?

Herman Miller seeks candidates with 2-3 years of marketing experience, particularly in retail or digitally native businesses. Strong written and verbal communication skills, organizational capabilities, and the ability to work collaboratively in a fast-paced environment are essential. Knowledge of office software and a proactive approach to improving processes are also desirable traits.

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What is the work environment like for a Marketing Specialist at Herman Miller?

The work environment at Herman Miller is highly collaborative and inclusive. Marketing Specialists are encouraged to bring their whole selves to work, as the company values diversity in every form. You’ll work with cross-functional teams in a creative space that supports professional growth, allowing you to develop both personally and in your career.

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What growth opportunities are available for Marketing Specialists at Herman Miller?

Herman Miller is committed to the professional development of its employees. As a Marketing Specialist, you may have opportunities to move into more advanced roles within the marketing department, develop specialized skills in areas like digital marketing, or take on leadership responsibilities as the company continues to expand its efforts in creating compelling marketing strategies.

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What benefits does Herman Miller offer to its Marketing Specialists?

Herman Miller provides a comprehensive benefits package that includes medical, dental, and vision coverage, as well as generous paid time off and retirement plans like a 401(k). Additional perks include equity awards, annual bonuses, and various wellness programs, enhancing the overall work-life balance of every employee.

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Common Interview Questions for Marketing Specialist - HM Retail
Can you describe your experience with omni-channel marketing strategies?

When discussing your experience, highlight specific campaigns you’ve executed that utilized multiple channels effectively. Provide examples of how you integrated online and offline marketing tactics to reach customer audiences, showcasing measurable outcomes and adjustments you made based on data analysis.

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How do you prioritize tasks when managing multiple marketing projects?

Illustrate your organizational skills by explaining your approach to prioritizing projects, such as using project management software or creating timelines. Discuss how you assess deadlines, resource availability, and overall impact to ensure timely completion of all goals in a busy environment.

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What metrics do you consider most important when evaluating the success of a marketing campaign?

Discuss key performance indicators (KPIs) you commonly use, such as engagement rates, conversion rates, or return on investment (ROI). Emphasize how you use data to inform future campaigns and demonstrate the importance of setting measurable objectives at the outset.

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Can you give an example of a time when you had to collaborate with different teams to achieve a marketing goal?

Share a specific instance where cross-functional collaboration was key to a project's success. Explain your role, the teams involved, and the outcome of the collaboration. Highlight communication strategies you used to ensure alignment and efficiency.

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How do you stay updated on marketing trends and best practices?

Mention resources like industry blogs, podcasts, webinars, and professional organizations that you follow to stay informed. Discuss how you apply this knowledge to your work, demonstrating initiative and a commitment to continuous improvement.

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What is your approach to writing marketing briefs?

Mention your process for gathering information from stakeholders, outlining objectives, target audiences, and key messages. Emphasize clarity and detail, ensuring everyone involved has a shared understanding of campaign goals.

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How do you handle feedback or criticism regarding your marketing ideas?

Explain your positive approach towards receiving feedback, highlighting how you view it as an opportunity to learn and improve. Share techniques you use to produce constructive dialogue, adjust ideas based on feedback, and drive better results.

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What role does creativity play in your marketing strategies?

Articulate how creativity influences your marketing initiatives. Share examples of creative campaigns you've led or contributed to, and emphasize how you balance innovative ideas with data and market insights to develop effective strategies.

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Why do you want to work as a Marketing Specialist for Herman Miller?

Connect your personal values and career goals with Herman Miller's mission around design and sustainability. Discuss your passion for marketing in a retail environment, and how the company's focus on community and innovation aligns with your professional ambitions.

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Can you describe a successful marketing campaign you managed from start to finish?

Provide a comprehensive overview of a specific campaign, detailing your roles and responsibilities, the strategy you designed, the implementation process, and the results achieved. Emphasize quantitative success metrics to showcase impact and your analytical approach.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 9, 2025

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