Senior Analyst, Business Analytics

At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.

We achieve all of this through our Common Purpose - to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.

As part of the Business Analytics team, you will play a pivotal role in shaping venue operations and ticketing strategies, supporting data-driven decision-making for operational excellence and fan engagement.

This role will collaborate with our business teams to provide actionable insights and recommendations that enhance operational efficiency, improve resource utilization, and optimize revenue strategies. You will leverage your analytical expertise and business acumen to work on initiatives including labour and resource planning, demand forecasting and revenue optimization, and measurement and reporting of sales. This role requires close collaboration with cross-functional teams, including Digital Labs, Marketing, Venue Operations, and Ticketing, to deliver impactful insights that drive business success.

• Collaborate with the business to analyze data (demand forecasting, pricing, resource allocation, labour planning) from a variety of sources and topic areas to ultimately inform business decisions by leveraging a suite of tools (e.g., Excel, SQL, R, Python, PowerBI).
• Build and maintain dashboards and reports to track key performance indicators (KPIs) providing actionable recommendations to enhance operational effectiveness and revenue growth.
• Partner with stakeholders to analyze sales trends, secondary market data, fan segmentation and competitive analysis to benchmark venue and ticketing performance.
• Collaborate with cross-functional teams to ensure seamless integration of insights into business strategies by displaying complex quantitative data in a simple and intuitive manner.

Note: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the "Message to the Hiring Manager" section of our online application.

• Bachelor’s or graduate degree in business, statistics, data science, or a related field.
• 5+ years of experience in operations, ticketing, or data analytics, preferably in the sports or entertainment industry.
• Proficiency in data analysis tools such as SQL, Excel, and PowerBI.
• Proficiency in Python or R.
• Strong analytical and problem-solving skills, with a focus on operational and revenue optimization, labour planning, cost modelling, resource management strategies revenue management, and demand forecasting techniques.
• Demonstrated experience and ability to manage complex projects with attention to detail and accuracy.
• Excellent communication skills and ability to explain complex insights to a non-technical audience.
• Experience and knowledge of modeling techniques (such as regression modeling, a/b testing, significance testing etc.) is ideal.
• Experience in consulting or project management is considered an asset.
• Passion for sports and a commitment to delivering exceptional fan experiences.
• Collaborative, team-oriented attitude with a strong work ethic.

Apply by: December 11th, 2024

Experience the thrill of the Sports & Entertainment industry in a flexible (hybrid) work environment that supports employee wellbeing.

As a part of our recruitment process AI may be utilized to: screen applications, assess qualifications, and enhance candidate selection. We remain committed to ensuring a fair and equitable hiring experience for all candidates.

We thank all applicants for their interest, however, only those selected for an interview will be contacted. 

At MLSE, we are committed to building an equitable, diverse and inclusive organization.

We are an equal opportunity employer and we do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [email protected]. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.