Senior Strategist

As a Senior Strategist at Huxly, your primary responsibilities include creating compelling brand stories showcasing strategic insights, leading creative qualitative work, facilitating client workshops, and collaborating with team members to shape innovative brand strategies. You'll find yourself in a role with considerable autonomy to deliver exciting projects while being supported by a senior strategy lead, allowing you to explore the depths of brand innovation.

To qualify for the Senior Strategist role at Huxly, candidates should possess strong analytical skills, a deep understanding of brand strategy, and a passion for food, drink, and personal care. A background in marketing, brand management, or a related field, along with demonstrated experience leading strategic projects, is essential. Additionally, intellectual curiosity and the ability to think creatively in ambiguous situations are crucial traits for success.

Huxly is committed to fostering the growth of its Senior Strategists through various opportunities. Being part of the MMR group, you will have access to bespoke training through the MMR Academy, which is tailored to enhance your skills. Furthermore, you'll have opportunities for secondments at our global locations, giving you a chance to gain diverse experiences that enrich your professional journey.

Huxly stands out as a unique workplace for Senior Strategists due to its informal and collaborative culture. We prioritize creativity and encourage our team members to express their ideas freely. Our strong focus on innovation, along with a supportive environment that promotes genuine fun, allows strategists to thrive while working on exciting projects for renowned clients in the food, drink, and personal care sectors.

Huxly has ambitious growth plans for 2025 and beyond. We aim to expand our client base, enhance our brand strategy approaches, and increase our footprint in the market. The continued addition of talented professionals, like Senior Strategists, will play a pivotal role in driving this growth, ensuring we remain at the forefront of brand strategy and innovation.

When answering this question, emphasize your understanding of the brand's needs, your ability to analyze market trends, and how you integrate consumer insights into strategic decisions. Discuss specific methodologies you employ and provide examples of successful brands you've worked on.

Share an experience where you faced uncertainty, explaining how you adapted your strategy to find clarity. Highlight your problem-solving skills and how you utilized your creativity to drive the project forward, demonstrating your resilience in uncertain situations.

Discuss your preferred methods such as focus groups, interviews, or co-creation workshops. Explain how you analyze insights and translate them into actionable strategies and how you've applied these techniques successfully in past roles.

Describe your strategies for staying current, such as following industry news, engaging in webinars, reading relevant publications, or networking with industry professionals. Illustrate your passion for continuous learning and how it's reflected in your work.

Highlight the importance of teamwork in delivering strategic goals. Discuss specific examples of how you've worked effectively with cross-functional teams, showcasing your interpersonal skills and collaborative mindset.

Share the KPIs or metrics you consider essential in evaluating branding project success, such as consumer engagement, market share growth, or brand perception changes. Provide examples of projects where you effectively measured success.

Choose a brand known for its innovation or strong strategy, explaining what aspects resonate with you. Discuss how their approach influences your work and inspires your ideas for the future.

Talk about a project that had significant challenges and how you overcame them. Focus on your strategic thinking, resilience, and the lessons learned that improved your future approach.

Explain your understanding of sensory branding and how it impacts consumer perception. Provide examples of how you've implemented this in projects and the outcomes of those strategies.

Share your aspirations, focusing on how you wish to grow within the industry and how Huxly's environment aligns with those goals. Discuss your commitment to innovation and continuous learning.