Growth Marketing Manager, Offline

As a Growth Marketing Manager (Offline) at Mochi Health, your key responsibilities will include leading the strategy and execution of offline media campaigns such as TV, radio, and podcasts. You'll also manage vendor relationships, coordinate with design and analytics teams, and analyze campaign performance to optimize efforts in achieving customer acquisition goals.

To qualify for the Growth Marketing Manager role at Mochi Health, you should have a minimum of 3 years' experience in performance-driven marketing, especially dealing with offline media channels. A strong familiarity with overseeing TV commercial production and managing substantial media budgets, along with excellent analytical and communication skills, are essential.

Collaboration is key for a Growth Marketing Manager at Mochi Health. You'll work closely with the design team to develop advertising materials, the analytics team to evaluate campaign performance, and other marketing teams to ensure integrated messaging and strategic alignment throughout all campaigns.

At Mochi Health, the work environment is dynamic and supportive, designed to fuel creativity and personal growth. You'll be part of a passionate team, engaging in exciting projects that have a meaningful impact on healthcare, all while enjoying flexible work arrangements and numerous wellness perks.

The salary range for the Growth Marketing Manager position at Mochi Health is between $150,000 and $200,000, plus equity and benefits. Actual compensation will be determined based on factors like your relevant skills, experience, and location.

When asked about strategies for offline marketing, discuss specific approaches you would take, such as segmenting audiences for targeted campaigns, utilizing multi-channel approaches, and analyzing past campaign performances to inform future decisions to drive engagement and customer acquisition.

To effectively answer this question, highlight your previous experience in managing media budgets, perhaps detailing your approach to budget allocation, performance tracking, and results evaluation to ensure you're meeting conversion goals while optimizing spending.

Discuss your data-driven approach to evaluating campaign performance. Mention how you would use analytics tools to track different metrics, assess customer acquisition costs, and derive actionable insights to improve future campaigns.

When discussing your experience with TV commercial production, emphasize specific projects you've led, the key challenges you faced, the teams you collaborated with, and how those experiences shaped your understanding of effective visual storytelling.

You can explain your method of maintaining alignment by regular communication with cross-functional teams, syncing objectives and messages, and ensuring that all offline marketing efforts support the overarching goals of the business effectively.

This is an opportunity to showcase your problem-solving skills. Detail a specific campaign, the challenges you faced, the strategies you implemented to overcome them, and the successful outcomes that were a result of your leadership.

Mention your commitment to continuous learning, such as following industry publications, attending marketing conferences, and networking with peers to stay informed about emerging trends and best practices in offline marketing.

You can talk about your vendor management process, which includes setting clear expectations, regular check-ins, and performance evaluations. Emphasize the importance of building strong relationships while holding vendors accountable for their deliverables.

Discuss specific analytics tools you've used in the past, such as Google Analytics, CRM software, or A/B testing platforms. Explain how these tools help you measure ROI, track conversions, and guide optimization efforts for future campaigns.

In your response, express your passion for improving healthcare through innovative marketing and how Mochi Health's mission aligns with your values. Highlight your excitement about being part of a rapidly growing company at the forefront of digital healthcare.