Senior PPC Specialist / Paid Media Buyer with Godunzo

As a Senior PPC Specialist at Godunzo, your primary responsibilities will include developing and managing Google Ads campaigns, optimizing keyword strategies, analyzing performance data, and refining audience targeting. You'll work independently to ensure campaigns are aligned with client goals while also collaborating with internal teams to craft compelling ad content. Additionally, you will create and document Standard Operating Procedures (SOPs) for efficient campaign management and mentor junior team members.

To join Godunzo as a Senior PPC Specialist, you should have at least 5 years of hands-on experience with Google Ads, demonstrating a track record of success in managing high-performance campaigns. A current Google Ads certification is required within the first month of employment. You should also possess strong analytical skills, the ability to independently manage campaigns, and excellent communication skills to convey insights clearly.

Godunzo prioritizes work-life balance for all its team members, including Senior PPC Specialists. We offer a fully remote work environment with flexible hours, allowing you to start your day between 7 AM and 9 AM EST. This level of flexibility enables you to craft a schedule that suits your personal and professional life while contributing to an impactful work culture.

At Godunzo, you’ll be part of a rapidly growing, dedicated marketing team focused on supporting small home service businesses. Our team is characterized by our core values of Compassion, Accountability, Respect, and Excellence. You’ll collaborate closely with creative professionals, fellow PPC specialists, and junior team members, fostering an environment of mutual growth and mentorship.

As a Senior PPC Specialist at Godunzo, you should have advanced knowledge of Google Ads Manager and analytics platforms to effectively monitor and optimize campaign performance. Familiarity with Facebook and LinkedIn Ads is a plus. Additionally, experience with tools for creating and optimizing YouTube ad campaigns or programmatic display advertising will set you apart.

When asked about strategies for optimizing Google Ads campaigns, focus on your experience with keyword research, A/B testing of ad copy, and analyzing performance metrics such as click-through rates and cost per acquisition. Highlight your ability to adapt strategies based on data and trends while ensuring alignment with client objectives.

Describe a specific campaign where you achieved significant results. Include details such as the client's objectives, the approach you took, metrics used for success measurement, and how you adjusted your tactics based on performance data. This showcases your hands-on experience and achievement-driven mindset.

Discuss the resources you use to stay informed, such as industry blogs, forums, webinars, and Google’s own training materials. Emphasize your commitment to continuous learning and how you apply new insights to improve campaign performance, demonstrating your proactive approach to professional development.

Share your experience in developing Standard Operating Procedures (SOPs) by explaining a particular process you standardized. Describe the complexities of the campaign management tasks you streamlined and highlight how this improved efficiency and consistency within your team.

Outline a systematic approach that includes analyzing the key performance indicators to identify issues, conducting A/B tests on different elements like ad copy and targeting, and adjusting budgets or bids accordingly. This demonstrates your analytical mindset and adaptability in a fast-paced environment.

Emphasize your belief in a collaborative approach by detailing how you work with creative teams to ensure ad copy aligns with campaign objectives. Mention the importance of sharing insights with colleagues to enhance performance and enhance overall results through teamwork.

Discuss your experience in managing multiple campaigns simultaneously and how you utilize tools or methods for prioritization, such as project management software or creating a structured schedule. This showcases your organizational skills and ability to remain focused under pressure.

Share specific examples of how you’ve provided mentorship or guidance by conducting training sessions, offering feedback on their work, and sharing resources. This reflects your teamwork spirit and commitment to developing talent within the organization.

Articulate your interest in Godunzo by discussing its values, growth trajectory, and focus on small businesses. Explain how the company culture aligns with your professional aspirations and your excitement about contributing to a team that emphasizes accountability and respect.

Mention the analytics tools you are proficient in, like Google Analytics, Google Ads Reports, and any third-party software. Describe how you leverage these tools for tracking metrics and generating reports, ensuring you can make informed, data-driven decisions for your campaigns.